What Is Primerica – A Shady MLM Company Or Your Golden Ticket?

what is Primerica scam or legit Primerica review

What is Primerica is the kind of question that won’t be particularly easy for me to answer.

If you read some of the Primerica Reviews online, you’ll find out that the company is quite controversial, to say at least.

The people attacking it are extreme when sharing their opinion.

But their voices find a formidable opposition in the thousands of satisfied users.

So, what’s the real deal with Primerica Life Insurance?  Is this an excellent company to join?

Or is Primerica a pyramid scheme?

Today, I’ll provide you with valuable info to help you if you’re interested in making money by selling insurance.

We’ll discuss the Primerica salary, Primerica jobs, what it’s like working for Primerica, and so much more.

Full disclosure – I’m not affiliated with this company, and this is a sponsored post.

Rest assured that what you’ll read is my honest opinion, and you’ll get all the juicy details!

Primerica Review – The Basics

First thing first, I feel like I have to explain why I’m choosing to write this article.

In case you’ve been following this blog, you know that insurance companies are not my cup of tea.

While I’ll be the first to tell you that I’m not an insurance expert, I’m also someone who always does my homework.

I’ve been researching Primerica for quite a long time, and I made myself familiar with everything about this company.

As a result, I’m pretty confident that I’ll be able to help you make an informed decision whether you should join it or not.

how to start an insurance business with no experience

Another reason that forced me to take a closer look is that Primerica doesn’t just deal with selling insurance policies.

No, it offers financial services as well.  And it seems like the people executing these services are getting paid really well.

See where I’m going with this?

Apparently, becoming an agent for Primerica might turn out to be a lucrative business opportunity for you.

With that said, let’s get to the point:

Is Primerica Legit?

Before I lay in front of you what is Primerica and how does it work, let’s talk about the legitimacy of the company.

There is no point for you to read any further if this site operates like a scam, is there?

According to the BBB (Better Business Bureau), Primerica is, in fact, a legit company.

It holds a rating of A+, and it has been featured on Forbes as well.

During my research, I discovered that Primerica is a publicly-traded company on the stock market.

After going through every piece of legal information I could find, I can say that Primerica is a safe company to join.

Being able to relax now, how about we take a look at the rest of the facts?

Just because a company is legit, it doesn’t mean it’s the best possible place to work for, does it?

What Is Primerica?

Primerica (also known as Prime America) is a publicly listed company founded in 1977 by Athur L. Williams Jr.

Its current CEO is Glenn J. Williams – he holds this position since 2015.

Operating for more than 40 years now, Primerica is a recognizable name in the insurance world.

what is Primerica and how does it work

As I’ve already mentioned, providing insurance is not all that Primerica does – the company also offers financial services.

Up until now, it has managed to sell more than 5 million insurance policies.

And it looks like being a good insurance seller is not the only thing Primerica do better than most of its competition:

Over 90% of all the company’s insurance claims are getting paid and resolved in less than two weeks.

Kind of impressive, isn’t it?

But you’re not here to read about how well Primerica takes care of its clients!

You’re here to find out if the company gives an opportunity to ordinary people to earn a full-time income selling their services.

Moreover, to turn this source of income into a lucrative home business.

The answer to that question is, and I’m going to show you how you can do that.

Recommended Read:

How Does Primerica Work?

At the time of writing this Primerica review, the company’s activity focuses on two main aspects:

  1. Financial plans/products
  2. Money-making opportunities for people

I know that all you care about is the second category since that’s the one you’ll benefit from.

However, this article has to provide a full explanation of what is Primerica.

To achieve that, I need to cover briefly the first category too.

Currently, Primerica is offering six main financial products:

  1. Term Life Insurance
  2. Long Term Care Insurance
  3. Auto And Home Insurance
  4. Financial Investments
  5. Credit Monitoring
  6. Debt Management Plans

By all means, the financial services are easy to use – the company relies on mutual funds.

There is a downside to that for you as a customer – you don’t have control over your investment or the price point of insurance.

Now that I have this covered, let’s move on to the part that interests you:

How Can You Make Money With Primerica?

Since you already know what is Primerica, it’s time for you to find out how to profit from this company.

Basically, you’ll need to become an agent.

Once you do that, you’ll be able to earn in the following ways:

  1. Sell the financial products of Primerica and receive a commission.
  2. Invite more people to become agents as well.

The first part is pretty self-explanatory, but I’ll provide you with an example to clarify the second one.

Imagine that you’re talking to one of the company’s agents.  At the end of the conversation, you decide to buy an insurance policy.

how to make money with Primerica

Before you part ways, the agent will ask you if you’re interested to join the business and work as an agent.

Saying yes to this offer seems like a smart idea:

Primerica will not only take care of your life insurance, but it will also give you the opportunity to make money.

If you accept the offer, it won’t be long until you’re making sales yourself.

Here is the thing – the person who has recruited you will earn a commission for every sale you’ll ever make.

Just like you’ll profit from the sales of the people who will become agents thanks to you.

Overall, that’s how you’ll make money if you decide to join forces with Primerica online.

More Lucrative Careers And Jobs You Should Consider:

Working For Primerica 

For starters, let’s discuss what you’ll have to do to get the job.

As expected, you’ll need to go through a screening process.

Nothing major and nothing to worry about as long as you don’t have a criminal record.

Later on, an interview will take place.

During my research, I was able to discover that the interview is actually easy to pass.

Apparently, you don’t need to have any previous experience in the insurance business.

No, they just want to see that you are excited about the position and you really want to work as an agent.

Once you’re in, your new employers will introduce you to the working process:

The Primerica Jobs

Assuming that you’re now an agent, your experienced colleagues will show you:

  1. What is Primerica, and how does it work (even though you already know that).
  2. How to sell the products of the company.
  3. Best practices to generate insurance policy sales.

Most of the biggest insurance marketing organizations don’t provide paid-for insurance lead programs, and neither does Primerica.

Instead, the company will direct your attention as a new agent to the so-called “warm market”.

“Warm market” are the people who are already in your life – family, friends, previous colleagues, associates, etc.

Meaning, your first efforts to score an insurance sale will go on your immediate circle.

So, your job from now on is to set appointments with the people close to you and get them to buy an insurance policy or join you as agents.

Primerica Salary – Primerica’s Compensation Plan

OK, let’s talk about money, shall we?

Here is everything you need to know about the pay structure of the company:

As Primerica’s agent, you won’t receive any fixed salary – you’ll work for a commission instead.

In other words, if you don’t make any sales, you won’t earn any cash.

Those of you who are familiar with how the insurance business work already know that.

It’s a commission-based business model.

With Primerica, your start-up commission rate will be 25-30%.

Eventually, this rate will get higher and higher.

Currently, there are 4 main ways to earn commissions:

  1. Sales Commissions On Insurance Policies – commissions you’ll score every time you sell any of the company’s financial products.
  2. Overrides On Downline’s Insurance – 10% of every sale coming from your downlines (more about this one in a second).
  3. Extra Commissions From Downline’s Insurance Sales – you’ll make money if you help your downlines to manage more insurance sales.
  4. Other Commissions – earn from sales of Primerica’s products.

Now, let’s focus on the second point for a minute.

Primerica is offering the so-called 11-tiered compensation plan.

This type of compensation plan will allow you to make money from the agents you recruit, then from the people they recruit, and so on down to all of the 11 levels.

What Is The 11-Tiered Compensation Plan?

Honestly, this plan is not as complicated as it may sound.

A quick example to clarify any possible confusion:

So, you’re a Primerica’s agent, and you’ve just made your first sale.

You’re starting with a 25% commission rate, remember?

If the product you sold costs $1,000, you’ve just earned your first $250.

At the same time, you know that getting more people to become agents is the other lucrative opportunity Primerica offers.

The more people that join through you, the higher your ranks in the company will go.

Once you reach the rank of regional manager (example), here is what your earnings will look like:

When just one of the agents you’ve recruited scores a sale of $1,000, he’ll earn $250.

But you’ll earn $450 for that exact sale.

That’s $450 for just one sale – a sale that’s not even yours.

According to the official stats, Primerica’s agents earn $60,000/year on average.

Is Primerica A Pyramid Scheme?

Quite frankly, all this talk about recruiting is most likely making you feel uncomfortable.

It smells like a pyramid scheme, doesn’t it?

what is Primerica - is Primerica a pyramid scheme

After all, one of the most recognizable signs of a pyramid scheme is the opportunity to earn by recruiting others rather than selling an actual product.

And getting more people to join Primerica is what its agents do most of the time, right?

Naturally, the company must be a pyramid scheme.

Well, it isn’t.

While recruiting agents is one of the most prominent ways to make money with Primerica, that’s actually an acceptable behavior for this type of company.

Because in its core, Primerica is a Multi-Level Marketing (MLM) company.

The main concept behind MLM is to encourage you to get the people close to you to join it as well.

However, Primerica uses this model as a way to increase your earnings.

Earnings that are coming from sales of the company’s financial products.

You see, pyramid schemes never sell any product, but Primerica does.

Therefore, even though MLM methods are being used, Primerica doesn’t operate as a pyramid scheme.

Even though most of the Primerica reviews online will tell you otherwise, now you understand where the confusion is coming from!

How Much Does It Cost To Join The Company?

To join the company and start working as an agent, you’ll have to pay $99.

That’s a one-time payment.

Also, to stay an active member who is allowed to recruit more agents, you’ll need to keep paying a $25 monthly fee.

As far as I know, there are no other additional costs.

Just like there is no minimum threshold of sales you have to make each month to stay a member of the company.

By all means, $100 is not an unbearable start-up cost if you’re interested to build such a business.

Whether it’s the right fit for you – that’s something you’ll need to decide for yourself.

What Is Primerica – Pros And Cons Of The Company


  1. It’s A Legal Job – as I’ve already mentioned, the company has around 200,000 active agents.  No matter what kind of agent you’ll choose to be (selling insurance or recruiting new employees), you won’t be doing anything wrong.
  2. Affordable Start-Up Costs – $99 is not an unbearable price for most people.  And even the $25 monthly fee is a manageable expense.
  3. Opportunity To Increase Your Income – your recruiting commissions depend on the number of people you introduce to Primerica.  So, the more people you turn into agents, the more money you’ll be earning.
  4. No Previous Experience Required – the company will teach you everything you need to know to be a successful agent.  Even if you’ve never done this before, you’ll be able to master the necessary skills fast.
  5. Good BBB Rating – Primerica has a rating of A+ on Better Business Bureau and has been featured on Forbes.
  6. Not A Pyramid Scheme – yes, MLM techniques appear in the way the company does its business, but that doesn’t make it a pyramid scheme.


  1. You’ll Have To Sell To Your Family And Friends – a big part of your job will be recruiting more people to join Primerica.  And your loved ones will be the first you’ll have to consider.
  2. The Insurance Business Is Not For Everybody – no matter what some people may tell you, the business of selling is not suitable for everyone.  Using sales tactics and relying on commissions rather than a steady paycheck is not everyone’s cup of tea.
  3. Primerica’s Financial Products Are Not Exceptional – there are other insurance products from other companies that will satisfy the clients in a much better way.  Subsequently, you’ll have to focus your effort on recruiting people rather than selling insurance policies.

Primerica Reviews Online – And My Honest Opinion About The Company

As I’ve mentioned at the beginning of this article, discussing this company to the fullest is not the easiest thing to do.

Mostly because we can’t just look at what is Primerica and whether it’s legit or not.

While the company does a legitimate business (regardless of its MLM structure), that’s not the whole story.

What do I mean by that?

Well, the way I see it, Primerica can’t be taken out of the grey area.

Just read some of the Primerica reviews online – lots of them will leave you with a bitter taste in your mouth.

A good number of people regret buying some of the financial products, and they’re complaining about their quality.

thumb down

Even worse, you can type “Primerica under investigation” and you won’t enjoy what’s coming your way.

Back in 2014, Primerica settled over 200 cases in court and end up paying more than $15,000,000.

That’s not a good sign, is it?

At the same time, the company has been working steadily for 40 years now, and it has an excellent rating on BBB.

The bottom line is, think long and hard before you join the company.

Whether you want to sell its products or invite more people to become agents, make sure that’s the most fitting job for you.

An Alternative Way To Make Money Online

Quite frankly, selling insurance is just one way to earn an income nowadays.

Considering such activity will not be the best fit for everyone, maybe you should keep your options open.

You can do so by looking into alternative ways to make money.

Starting your own business is and always will be my first suggestion.

Why work for somebody else when you can work for yourself?

If building your own business is something you would like to try, you can start making it happen as soon as today.

Read my free guide to starting a business – it outlines the steps you’ll need to take in a beginner-friendly manner.

Or you can have a look at other money-making opportunities and see which one is more suitable for you:

My Closing

How about a quick recap?

You’re aware of what is Primerica, how does it work, and that joining it might not be the best business move for you.

But that’s just my personal opinion.

Would you like to share yours?

Do you mind telling me how you feel about Primerica?

I hope that you’ll make good use of the comments section below!

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