How To Become A Social Media Manager (Step-By-Step Guide)

how to become a social media manager with no experience

Nah, how to become a Social Media manager and how to become a kick-ass online spy are not the same thing.

Even if many of you wish that they were, they are not.  At least, not just yet.

I’m kidding.  Sort of.

Anyway, if you’ve been looking at Social Media as a potential source of full-time income, your business intuition is working just fine:

The social media manager jobs are becoming a force to be reckoned with – they can bring you a lot of money if you know how to handle them.

Is that what you want?  Cool, but you’ll have to learn how to become a social media specialist first.

That’s what we’ll be talking about today:

How to become a social media manager without a degree, social media manager training, and social media manager salary are a few of the topics you can find below.

This post may contain affiliate links, read my affiliate disclosure.

Why Should You Learn How To Become A Social Media Manager?

When you start an online business, chances are you’ll be doing all the work yourself.

Since it’s a brand new thing that doesn’t make any money yet, paying someone to help you is just unreasonable.

But what happens when that business becomes profitable?

Well, managing all of the daily tasks alone will be getting harder and harder – you’ll barely have any time to think!

Ok, and what about when the business starts making 5 and even 6-figure income per month?

Then, you’ll have no choice but to hire someone.  Or more than just one person.

Unless you’re willing to drive yourself crazy and be in front of a laptop’s screen 24/7, that’s the only healthy road you can walk on.

With that being said, what kind of help a business owner in a similar situation should be looking for?

Considering managing Social Media is more than time-consuming, you have your answer.

Nowadays, there is a lot of demand for skillful individuals that are ready to manage the Social Media accounts of brands and businesses.

And when a job is in-demand, you know that doing that job will reflect well in your bank statement at the end of the month.

What Is A Social Media Manager?

As the name suggests, a person who manages Social Media accounts – but that’s too bare-bone of an explanation, isn’t it?

So, let me give you the long one:

A social media manager is someone who works for a brand/business and focuses all of their effort on building an online presence for their employer.

Think of social media managers as people who:

  • build/maintain/grow brand awareness
  • do social media networking
  • connect and engage with the brand’s audience


And other tasks that will deliver the desired result – developing/growing the exposure that business has on Social Media.

Now, if you still believe that the job is mainly posting pretty photos online, you shouldn’t be looking into how to become a social media manager any further.

While posting images is certainly a part of it, there is so much more that will be expected of you as a social media manager.

Let’s talk about that:

Social Media Manager Job Description

Assuming that you have slim to none experience with the job, I would like to provide you with more detailed information.

how to become a social media manager and what tasks you'll need to complete

The tasks you’re going to perform will vary, but here are the essential ones you’ll have to complete:

  1. Posting on one or more social media accounts (definitely on more than one!).
  2. Maintain the social media page and profile – update the information when necessary.
  3. Reply to questions and comments – maybe even more than that, depending on what your employer see under the “Engagement” tab.
  4. Run ads – this one is not a mandatory task, but it’s in your best interest to be able to handle it.

Again, there is always more than one version of what a social media manager does.  Depending on who you’re asking.

Or depending on which social media site is your specialty.

Social Media Sites To Specialize In

I highly doubt the social media sites you’re about to see will come as a big surprise to anyone:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • TikTok
  • LinkedIn


If this is your first try to be a social media manager, you should be able to do tasks on all of these networks.  At least, the most basics ones are definitely a must.

Why is that?

Isn’t it better to focus on just one network, master it, and make a name for yourself there so brands will see you as an expert?

Yes and no – in my opinion, it’s a no and that’s because of your level of experience (and the lack of it).

As soon as that changes in a significant way, you’ll have much more freedom to decide whether you should work with a particular Social Media or not.

Social Media Services You Can Offer

Before I walk you through the process and show you how to become a social media manager, how about we discuss services?

To be more specific, let’s see some of the services you can be charging your customers for:

  • researching hashtags and implementing the data your research will produce
  • developing a content strategy or improving an existing one
  • moderating groups
  • executing general admin tasks
  • working to increase the number of existing followers/engaging with followers on a new level
  • branding/rebranding services
  • SEO, driving free traffic/paid traffic
  • creating, pinning, scheduling pins
  • writing blog articles/updating old ones


Honestly, I wish I could write down even more services you might consider offering.

But with Social Media, everything is changing so fast.

For example, TikTok wasn’t even a thing a few years ago and now is the fastest growing social network in the world.

That’s why I think it’s better if you just see how to get started:

How To Become A Social Media Manager Without A Degree

We’ve already established that you don’t need to go back to college to be able to work as a social media specialist.

So, if you have a kid that is currently researching “how to become a social media manager as a teenager” on the other laptop, this article will help both of you.

With that being said, here are the steps you have to take to start earning from social media manager jobs:

1) Come Up With A Business Strategy And Plan

First and foremost, that step is not as difficult as it may sound.

And you don’t have to pay anyone to complete the task – you can manage it on your own.

Think of it as a brainstorming process – that will take the pressure off.

What does creating a business plan entail?

create your business plan as a freelancer

Well, it’s about answering a couple of important questions such as:

  1. Why am I starting this business? – you need to be sure about what’s your mission, short-term, and long-term goals – and how you’re going to achieve them.
  2. What main services should I offer? – at this point, you should have a pretty good idea about the type of services you’ll be offering.  Write them down.  Remember, they don’t have to be set in stone – you can always modify them later.
  3. Who is my ideal customer? – while it’s OK not to be super niched down, it’s not OK to start the job without fully knowing who you’ll be working for.  You can’t help just about anyone, so decide what potential clients you should be targeting.
  4. Who is my competition? – a bit of research on that is not just recommended, it’s absolutely necessary.  Once you know the type of clients you’ll be going after, try to find out who you’ll be competing with for their attention.


2) Create Your Website

I can almost hear you screaming:

“But I’m not tech-savvy!  Plus, I have no idea how to start this website thing.”

The good news here is that you don’t need to be tech-savvy – I wasn’t at all when I was building this blog either.

Nowadays, creating a professional site is easier than ever.

First, you’ll need to come up with a name – that’s going to be your domain name and the name of your business.

Then, choose a blog hosting provider – BigScoots is my personal recommendation. That company offers awesome hosting services that are more than affordable as well.

In case the budget is an issue and you can’t afford to spend a lot, I would suggest that you read my step-by-step tutorial on starting a blog.

This tutorial will show you not only how to build a website, but how to get professional web hosting completely for free (yeah, I’m not paying a dime for hosting!).

3) Design Your Brand

Again, what does designing my brand even mean?  Most importantly, what it has to do with me wondering how to become a social media manager?

Actually, a lot.

Because designing your site in a way that will best represent who you’re as a social media specialist is more than essential.

When potential customers are visiting your website, it’s in your best interest to leave them with a strong first impression.

It’s not just about what you’re capable of doing on Social Media.

No, it’s also about how you’ll introduce yourself and, more importantly, how you’ll sell yourself to people who don’t know your work yet.

So, make sure that you have a great website theme and clean design.

It doesn’t have to be too fancy, but it definitely has to look professional.

Also, you’ll need to get familiar with SEO (search engine optimization).

This way, you’re giving your business a good chance to be found by clients going through the search engine results.

Read as much as you can about keyword research – that will help you rank on Google sooner rather than later.

4) Build A Strong Portfolio

OK, moving on to the final part of answering the question of how to become a social media manager – your portfolio.

Let’s get one thing straight:

You won’t secure many social media manager jobs unless you have a strong portfolio.

how to become a social media manger create professional portfolio

In order to be hired, clients must be able to see it.

With that said, what are you supposed to show if you’re just starting and you don’t have even one job done yet?

Relax, the situation is not completely hopeless:

Feel free to show your own presence on Social Media.

Basically, share the one Social Media account of yours that has not just the bigger following, but the most engagement as well.

A piece of advice:

Look for a local business nearby that can use some work done on Social Media.

I bet they’ll agree if you do it for free – that will get you a nice testimonial you can add to your portfolio.

How To Get Your First Social Media Manager Job?

Now that you know how to become a social media manager freelance, let’s see how you can score your first job.

Basically, the best advice I can give you is to invest in an ad campaign.

Facebook is the most obvious answer and it will do the trick.

Currently, there are a lot of tutorials on YouTube and Google that will help you create a professional Facebook ad that has a high chance of conversions.

Why Facebook?

Well, Facebook has its own way of narrowing down the people you would like a target in your ad campaigns.

You want to make sure that the right people will see it, correct?

The other way to get hired is by waiting for your SEO effort to pay off.

But that will take a while – the search engines won’t send you any decent traffic for at least 6 months after launching your business.

Who is going to wait that long, right?

The Social Media Manager Salary – How Much You Can Earn Doing Social Media Jobs?

Yes, this is the part where we’re almost done talking about how to become a social media manager and we’ll discuss money instead.

As I’ve mentioned earlier, doing social media jobs could be much more than just a side hustle – it can make you a full-time income.

It goes without saying that you won’t be able to charge a lot if you’re just starting and you have no experience yet.

In my opinion, asking for anywhere between $700-$1,000 per month is the smart thing to do if this is one of your first jobs ever.

Not a lot, I know.

With that said, as you keep learning and growing, you’ll become in a position to charge as much as you want.

Getting better and better at the job is the way to go.

Still, in case you’re wondering how much money an experienced social media manager can make in a month, I’ll tell you:

According to PayScale, you’ll be able to earn $52,000/year on average (that’s more than $4,300 per month).

However, that’s the average salary – there are social media managers that earn as much as $97,000/year (or more than $8,000/month!).

More Well-Paid Online Jobs You May Like:


My Closing

What else is there to say?

You know how to become a social media manager now and you know what you’ll need to do to turn into a great one.

Instead of talking further about it, maybe you should start working on that portfolio of yours?

But if you have any questions you want to ask, that’s what the comment section is for.

Don’t hesitate to use it!


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