30 Profitable Instagram Business Ideas You Can Start Today

how to start a business on Instagram 30 lucrative Instagram business ideas

Are you aware that there are plenty of Instagram business ideas you can turn into a reliable source of online income?

These days, you can achieve a lot if you don’t waste your time checking Instagram account ideas to make for fun:

Instagram is the platform to be on if you want to expand your existing business, establish a new one, or build another career.

More importantly, you can start an online business with nothing more than an Instagram account.

No matter what you want to achieve, Instagram is a powerful Social Network that will help you reach your business goals.

Today, I’ll answer many questions about doing business on Instagram, such as:

  • Is Instagram profitable?
  • Can you start a business on Instagram?
  • How to start a business on Instagram?
  • What are the top Instagram business ideas?

This post may contain affiliate links – read my disclosure.

Recommended Read:

What Is An Instagram Business?

what is an instagram business

By all means, the most common way to make money on Instagram is by promoting a product or service to your followers.

For instance, if you have an online store, you can include a link to it in your Instagram Bio and allow your audience to purchase your products there.

And if you consistently do Instagram posts about your products, your reach on the platform will help you sell them.

However, there is another way to make money on Instagram that has become more popular in recent years:

Instead of relying on Instagram posts to sell a product, you can turn these posts into a product on their own. Doing so will allow you to earn from sponsored content and affiliate marketing.

Such a business idea requires selling your Instagram influence to advertisers who want to make money by reaching your Instagram following.

Why Should I Start A Business On Instagram?

Before we get to the top Instagram business ideas to make money, let’s talk about why you should look into them in the first place.

As I already mentioned, Instagram is a network anyone can use to expand an existing business, build a new one, or create a source of extra income.

Still, why should you put your time and energy into building a business on Instagram instead of another social media platform?

According to Statista, Instagram has over 1.2 billion active users. Furthermore, Instagram is the second most downloaded app in the world.

It’s worth mentioning that Instagram users spend over 40 minutes a day on the platform, engaging with other users and browsing posts.

On top of all that, over 80% of Instagram users have purchased after discovering a product on the platform.

To sum up, Instagram will give you access to an enormous pool of potential clients that gladly spend money on products they like.

How To Start A Business On Instagram: Instagram Business Page Ideas

First and foremost, there are a few essential facts you need to know before you begin your journey on Instagram:

  1. Followers Matter: A huge following On Instagram is a must, and there is no way around that if you want to succeed.  
  2. Engagement Is Crucial: Thousands of followers won’t advance your business unless they actively engage with your content.  
  3. Hashtags Are Everything: Adding relevant hashtags to your posts is how you’ll reach people not following you yet. In addition, hashtags will boost your brand awareness and the overall performance of your account.

Instagram Account Ideas To Make The Right Impression From The Start

Before we look into the Instagram niche ideas for your future business, let’s chat about your profile first.

It goes without saying that you’ll need to start an Instagram Business account, not a personal one.

On that note, I wouldn’t recommend converting an existing personal account into a business one:

Your previous posts probably have nothing to do with the business you’re about to build. Therefore, they are irrelevant – the same goes for your current following.

As soon as you sign up for a business account on Instagram, make it as professional-looking as possible.

The whole focus needs to be on your brand and not on you. Likewise, carefully fill your bio and contact information with relevant keywords.

Considering you can’t do that until you pick an idea to develop, I’ll get back to the Instagram business tips later.

Best Instagram Business Ideas To Make Money

So, what are the most profitable small business ideas on Instagram these days?

Ultimately, what’s the best business to start on Instagram currently?

Have a look at the options:

1) Instagram Influencer

Instagram business ideas without investment become an influencer

I’m starting my list of Instagram business ideas with the most obvious choice – Instagram influencer.

It’s no secret that the most successful Instagram influencers earn thousands of dollars each month.

If you want to work as a well-paid influencer, you’ll have to build a large following first.

Decide what you’re passionate about and pour your marketing efforts into a specific niche. Narrowing down your Instagram content ideas will help you attract a loyal and engaged audience.

Usually, brands favor influencers who have an impressive following – it’s a number game.

Don’t forget to engage with your followers – companies care a lot about that.

Take a minute to research queries like The Most Profitable Instagram Influencers List if you need a healthy dose of inspiration.

2) Instagram Manager

Working as a Manager requires a profound knowledge of the inner workings of Instagram.

An Instagram Manager handles the Instagram account for other people, businesses, or corporations.

Some of your tasks as one will be posting content, answering questions, and working to increase the number of followers.

Basically, doing this job can turn into a lucrative side hustle since you can take on as many clients as you wish.

3) Instagram Consultant

I know, consultant and manager on Instagram probably look like the same position to you.

While there are certain similarities between the positions, the jobs are actually different.

As I’ve mentioned already, managers take care of accounts and actively engage on the platform.

However, consultants are more of the brain behind the operation:

They create plans and recommendations for businesses that would like to expand their presence on Instagram.

Most Instagram consultants have to come up with a business plan – the execution of that plan is not their responsibility.

4) Online Educator

Next on my list of Instagram business ideas from home is the opportunity to earn money as an online educator.

There are countless ways to make money on Instagram as an educator, but you’ll need lots of knowledge on a specific subject.

Do you have that?

Assuming you do, start uploading lessons and short tutorials on Instagram.

Generally speaking, there is a large enough audience on Instagram for almost every topic imaginable, so you’ll be able to build a following as an educator.

5) Photographer


By all means, you’ll never make lots of money on Instagram until you fully understand the essence of this platform:

Above all, Instagram is a visual medium.

Therefore, uploading visually-stimulating images is not just a recommendation – it’s a must.

Keeping the visual aspect of Instagram in mind, let’s talk about starting a photography business.

Currently, there are a couple of niches you can go into and earn more than well for your photography skills:

  • Stock Photographer: Taking photos of every place you’re lucky enough to visit and selling them for profit is a dream for many.  
  • Event Photographer: Even photographers are rarely without working engagements.
  • Social Media Photographer: Offering Social Media Photography Services is probably the most lucrative option on this list.
  • Product Photographer: No business that sells products would say no to a professional image that will enormously increase that business’s sales.

6) Product Reviewer

Until we’re on the subject of products, how do you feel about working as a product reviewer on Instagram?

Don’t rush to dismiss such a working opportunity:

Sharing your opinion about products on Instagram can earn you a full-time income.

Being a reviewer won’t work unless you post about products that belong to a specific niche.

Always be honest, and don’t forget to mention the downsides of the products you’re reviewing.

Sponsored posts and affiliate marketing will help you monetize your product reviewing skills.

7) Videographer

For the longest time, Instagram has been all about images.

However, that’s not the situation anymore.

Considering every other visual platform is moving or has moved to video content, Instagram has too.

The platform introduced “Instagram Stories” some time ago, and they were well-received by the users, to say at least.

So, why shouldn’t you take advantage of that?

In my opinion, the time is right to launch an Instagram business that focuses on videos.

Related: The Best Text-To-Speech Software For Newbie Video Content Creators

8) Animator

There is a lot you can do on Instagram if you’re good with videos.

Since we’ve just covered the videographer position, the conversation will continue with something similar – animation.

Believe it or not, animation more than deserves a place among the most profitable Instagram business ideas.

Let me clarify for those of you who don’t know what animation is:

It’s a method of manipulating figures in a way that will make them look like moving images.

If animating videos is something you can manage, then you should go for it.

Instagram is a great place to showcase your work once it’s ready.

9) Meme Creator

meme creator

Quite frankly, I doubt that anyone needs me to explain what a meme is.

Regardless of which Social Media you prefer to spend time on, memes are unavoidable.

People enjoy them, and it’s easy to see why – the best ones are so much fun.

With that said, you need an eye for detail and a sense of humor to succeed with memes on Instagram.

Sharing high-quality memes on Instagram will help you build a large following.

Of course, using the right hashtags will allow you to get there even faster.

10) Graphic Designer

Graphic design is huge and has been gaining a lot of attention, especially on Instagram.

Why not take advantage of that?

Build an impressive portfolio, and don’t be shy to share its content on the platform.

It may take a while, but the right clients will find you at some point.

Assuming that you’ve done a decent job setting up your profile, they’ll be able to ask for your services directly on Instagram.

11) Infographic Designer

Basically, infographic design is one of the most profitable Instagram niches nowadays:

While professional graphic designers make good money, infographic ones earn even better.

That’s because they target a specific part of the niche, and that brings potential customers quite early on.

Make no mistake – creating a high-quality infographic requires a certain amount of skill.

But if you have such skills, showing them on Instagram will make you decent paychecks month after month.

12) Calligrapher

Chances are, calligraphy sounds like a thing from the past to many of you.

Be that as it may, the field is not as dead as you may think it is:

Plenty of businesses use calligraphers to add a personal touch to their products.

For instance, calligraphy is used on wedding invitations, welcome signs, name banners, etc.

Don’t hesitate to showcase your calligraphy abilities on Instagram – the effort will be worth it.

13) DIY Expert

Instagram business ideas to make money become a DIY expert

Jumping into the DIY niche with both feet is a move I highly recommend:

DIY projects are one of the best Instagram business ideas you can develop today.

If DIY is a passion of yours, you’ll be glad to find out that it’s a passion for thousands of other people as well.

Posting DIY tutorials will build you an incredible following fast.

You can monetize your DIY skills through sponsorships and affiliate marketing.

14) Personal Stylist

Up until now, I’ve mentioned on more than one occasion that Instagram is a visual medium.

What could possibly be more visually stimulating than fashion?

In case you think of fashion as your true calling, Instagram is the perfect place to spread your wings.

Invite the world to witness your style.

Yes, style can’t be bought with money.

What cash can buy, though, is your services as a personal stylist.

15) Fitness Instructor

Going to the gym is not an option for many people for different reasons.

So, if you’re a fitness fanatic, now is the best time to start an Instagram business that focuses on that.

Produce high-quality fitness videos that bring valuable lessons to the users.

It won’t be long until the right fitness tribe finds you.

Instagram Business Ideas To Sell Products And Services To A Wide Audience Online

OK, I’m separating the following Instagram ideas for business for one reason:

They have a much bigger income potential than all previous Instagram business ideas.

Think about 5 and even 6-figure income monthly types of businesses, and you’ll get the whole picture!

16) eCommerce Seller

When it comes to 6-figure business ideas for Instagram, very few can compete with eCommerce:

Selling your own products on Instagram is now easier than ever.

Since Instagram provides users with a Buy Button these days, millions of people can shop directly on the platform now.

To start an eCommerce business on Instagram, you’ll need to launch your own online store.

Shopify is the industry leader and will provide you with anything you may need to create a highly-profitable online shop.

Take advantage of the free trial to launch your online store without paying anything.

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17) Dropshipping

profitable Instagram business ideas dropshipping

An eCommerce seller and a person doing dropshipping are different working positions.

I get where the confusion might be coming from, but you have to realize that these two businesses are not the same structures.

As an eCommerce seller, you’ll be offering your own products.

But as a drop shipper, you’ll be selling other people’s products for a profit.

What the two have in common is Shopify – the platform works for both businesses.

Related Read:

18) Print-On-Demand Business

Generally, the print-on-demand business is similar to the previous two Instagram business ideas.

While you’ll still sell products online, with POD, you’ll take part in the creation process.

Meaning – you’ll be responsible for coming up with the designs that will be printed on the products you’ll list for sale.

Some of the best-selling print-on-demand products are coffee mugs, shirts, yoga leggings, and face masks.

Websites like RedBubble and Teespring will take care of the rest of the work.

Once an order comes in, these platforms will create the product with your design on it and will ship it to the customer.

19) Food Blogger (Instagram Food Business Ideas)

Food is not just a popular niche on Instagram:

It’s mind-blowing how many accounts upload hard-to-resist images of their latest accomplishments in the kitchen.

With that said, if cooking is something you can’t live without, sharing your love for the activity on Instagram is a must.

You’ll never have a hard time landing lucrative sponsorships if you start an Instagram food business.

Plus, you can double your income through affiliate marketing every time you recommend a relevant product.

All you need to begin this journey is to learn how to start a blog.

20) Baking Business

Just like the food one, the baking business on Instagram will attract a wide crowd.

Building a successful baking business on Instagram requires narrowing down your content ideas.

Still, I doubt you’ll ever find yourself in a position where you’ll be short of baking ideas to share.

Baking is not a micro-niche by all counts – there is a lot you can do as a baker, isn’t it?

The methods of monetizing an Instagram baking business are affiliate marketing and sponsored content.

21) Makeup Artist

top businesses on Instagram makeup business

If makeup is an inseparable part of who you are, then register an account on Instagram and start sharing your makeup skills.

In my opinion, the makeup business is not just a good Instagram business idea to develop – it’s an excellent one.

Keeping the visual aspect of the platform in mind, I doubt you’ll face any setbacks monetizing your makeup business.

With that said, it’s worth mentioning that you’ll face stiff competition in this field.

So, you’ll have to constantly work on improving your skills if you want to make a name for yourself as a makeup artist on Instagram.

22) Artist

Where do you stand with paintings?

Maybe you’ve been painting for years, and you have a large body of work already completed.

Great, now stop seeing painting as a hobby:

Instead, start looking at your paintings as products you can sell.

Again, you’ll have to use Shopify to create a store to upload all of your amazing work.

23) Illustrating Business

Moving further down my list of Instagram business ideas, let’s talk about illustrating.

I don’t have to repeat over and over again that Instagram is a visual platform – you already know that.

In light of this conversation, how do you think an illustrating business will do on Instagram?

Let me tell you – it will perform better than well.

Of course, building a successful illustrating business will require significant skills on your part.

24) Organizing Business

More often than not, people don’t have the time to put their homes in order anymore.

With a growing list of daily tasks, they quickly realize that something gotta give.

That’s where you could potentially come in:

Establishing an organizing business will place you in the position to be the go-to person for everyone who needs to tidy up their home.

Post before and after images that demonstrate your skills in the field, and you’ll secure client after client.

25) Coaching Business

First and foremost, a coaching business is one of those Instagram business ideas that tend to get overlooked.

But helping people achieve their goals is not just admirable activity – it will reflect in your bank account accordingly.

Whether you’ll be a life coach or a business one, there is a huge enough list of clients that will gladly pay for your assistance.

And Instagram happens to be a suitable platform to advertise your services and stay in touch with people from all over the world.

5 Instagram Business Ideas Without Investment: New Business Instagram Ideas

26) Magician

magician business

Are you good with magic?

Is performing tricks in front of a crowd something you can do?

Posting videos that show your skills as a magician can go a long way on Instagram.

Make sure that Instagram users will be able to connect with you and book your services for their special events.

27) Comedian

It seems like comedians are all over Instagram these days.

And their comedy talent is not the only thing that amazes me – their following is.

Believe it or now, comedians are doing better than well on Instagram.

After all, who doesn’t like to laugh?

So, if performing bits or a stand-up comedy is your thing, maybe you should share it with other people and not just with family and friends.

28) Pet Personality

How many of you are more than fond of your pets?

Maybe that fondness is the reason why you’re constantly sharing adorable photos of your pet.

These types of posts are easily going viral from what I can see on Instagram.

With no shortage of companies in the pet industry, I doubt that you’ll have a hard time landing lucrative sponsorships.

29) Webinar Host

First thing first, hosting webinars is not as complicated as it may sound.

In case there is a specific area where you’re more than knowledgeable, why not host a webinar about it?

Instagram will allow you to do that.

Share your expertise on the platform and watch your audience and client list grow by the minute.

30) Live Event Promoter

Going live on Instagram will assist you with promoting live events your followers may like.

Subsequently, you can build a whole business around the idea of promoting events.

These days, Instagram is the one platform that will give you the best chance for success at such a business.

Instagram Business Tips To Grow Your Account Faster

  1. Post Daily: Nothing will secure your growth on the platform like posting every day will.  Even more, upload content twice a day if you can.  Having more content on Instagram will allow you to reach more people and turn them into followers.  Of course, don’t just post for the sake of posting – make sure that you’re providing value each time.
  2. Make Your Posts Shoppable: Earning money is why you’re building a business on Instagram, correct?  The fewer steps you make your readers go through between clicking on your item and buying it, the more sales you’ll be able to secure.
  3. Use Hashtags: Adding hashtags is how you’ll reach a new audience, so you need to have some within your post.  Research relevant hashtags that make sense for your business and make sure that they’re searchable.
  4. Offer Giveaways: People love free stuff.  But before you give them something for free, ask them to follow you and tag a few of their friends in the comments as well.
  5. Interact With The Users: Instagram appreciates engagement the most, so you’ll need to stay connected with your followers.

Best Instagram Business Ideas – Frequently Asked Questions

What Is The Best Business To Start On Instagram?

  • Event planner
  • Makeup artist
  • Photographer
  • Graphic designer
  • Food business
  • Web designer

What Type Of Instagram To Start?

An Instagram Creator Account is an excellent choice for influencers, content creators, artists, and individuals looking to build personal brands.

What To Sell On Instagram?

Nowadays, Instagram’s largest markets include fashion, makeup, travel, health, fitness, pets, and business.

What Type Of Instagram Pages Make The Most Money?

Most Profitable Instagram Niches (Successful Instagram Businesses):

  • Business
  • Parenting
  • Pets
  • Lifestyle
  • Coaching
  • Health/Fitness
  • Beauty
  • Music

My Closing

Hopefully, all the Instagram business ideas on this page will inspire you to start building your empire today.

Instagram is changing constantly, so I’ll try to update this article every time there is a need for that.

Until then, do you have any questions about today’s topic?

Maybe you would like to share your own idea for an Instagram business?

Please, do so in the comments section below, and we’ll talk about it further.


  1. Instagram is one of the best sources to start with an online business. More and more profit is waiting for us if we have a good idea and good strategy accordingly. Thanks for this help and subscribed to your blog.

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