What To Blog About: Best Ways To Find Popular Blog Topics
Is the question of what to blog about stuck in your mind? Does the same question refuse to allow you to sleep at night?
We all have been there.
The fact that you’re reading this article tells me that you want to start a blog but have no idea what its main topic should be.
And what if you have a vague idea about your main blog topic but struggle to think of any unique blog ideas for your future posts?
I got you covered in both cases:
Today, I’ll do my best to answer the most burning questions all aspiring bloggers have to deal with before launching their sites:
- What to blog about to make money?
- How to choose what to blog about fast?
- Where to find ideas, resources, and never-ending inspiration for future articles?
- Is there a way to come up with blog topic ideas that will guarantee unlimited traffic and plenty of monetization opportunities?
By the end of this article, you’ll feel confident with the choices you’ll make while deciding on a blog topic.
This post may contain affiliate links. Feel free to read my affiliate disclosure.
What Should I Blog About?
First and foremost, nobody can decide what you should blog about instead of you.
I know that’s not what you want to read, but it’s the factual truth.
Before you decide to exit this page, here is an interesting fact:
Are there any successful bloggers you admire whose sites currently generate 6-figure income monthly?
Believe it or not, most of their blogs were originally about a different topic than the one they are famous for today.
Yes, pulling a blog in an entirely different direction without losing its monetization power or audience is possible:
Many bloggers have done it successfully.
Why am I telling you all that?
Above all, you don’t need to have your main blogging topic perfectly tailored right off the bat.
Furthermore, if you decide to change direction at some point, you can do so without ending your blogging career.
How To Find Out What To Blog About To Make Money
By all means, if you’re itching to start a blog, you already must have a topic in mind that prompts this desire.
But what if you have multiple topics in mind or none at all, but you still want to own an online business?
Do I start a blog that talks about all my favorite topics, even if they don’t have lots in common?
Maybe it’s better to niche down and choose one of them, or should I launch a separate blog for each topic?
Whatever the case might be, you can’t see a clear answer yet.
So, forget about all the questions currently bothering you and look at blogging from another angle.
Instead of focusing on every aspect, try to see it as a whole.
Here is what I mean by that:
Right now, it doesn’t matter if you’ll blog about multiple topics or you’ll launch a niche site.
What matters is approaching the question of a blog topic the right way.
While you can’t see it yet, there is only one kind of blog topic that will secure the future success of your business.
That is a blog topic that combines the two most essential ingredients every site needs to become successful:
A POPULAR IDEA + HIGH-QUALITY CONTENT
In the simplest terms, you want to build a site around a topic many people are interested in and back this site up with valuable content.
Even nowadays, when the competition is so stiff, you can grow a blog from zero to full-time income if you discover the right topic and write about it consistently.
How To Narrow Down High-Demand Blog Topics And Choose One For Your Blog
OK, we have a lot to cover in this paragraph.
To clarify, this is not the time to make a final decision.
Instead, you’ll begin with a simple brainstorming that will let your mind wander through many blog topic ideas.
By the end of it, you’ll have a better understanding of the type of blog you would like to build.
Ask Yourself Essential Questions – And Write Down Their Answers
The perfect blog topic is a subject you’ll enjoy writing about for years and can bring you sustainable income.
How do you find such a topic?
Well, start thinking about how you would answer the following questions:
- What Do I Like To Do The Most When I Have The Time? – we all have things we enjoy doing and not enough time to devote to them. Is there something that sets your heart on fire, but you rarely have a chance to give it a day or even half a day?
- What Is The One Topic You Can’t Seem To Shut Up About? – go back to gatherings with your friends or family and think: where do I lead the conversation most often? Which subject do I like to share my thoughts and feelings about every time I have the chance?
- In Which Area Of Life Do I Have Deeper Knowledge? – the topic you consider yourself an expert on doesn’t need to have anything to do with your current occupation. Keep in mind – you don’t have to be an expert yet. Having a better understanding and a desire to explore that topic further will do for now.
- Who Do I See Myself Becoming In The Future? – maybe you’re an accountant today, but you secretly want to earn your living as a screenwriter. Or you are a stay-at-home mom, but you dream of making lots of money thanks to your cooking skills?
Take a long and hard look at your answers. You might be surprised by what your subconscious is trying to tell you!
Narrow Your Ideas Down To One Topic
Let’s face it – it’s not a good idea to launch a blog where you’ll talk about both screenwriting and cooking (examples).
Even though you might be a person with many interests, your future website should not cover all of them.
Before you start preparing to launch a blog, you need to think about the target audience you’re trying to reach.
In other words, you’ll need to pick just one area that interests you.
Don’t worry if it’s too broad at this moment – we’ll talk about how to narrow it down later on.
Make Sure Your Blog Idea Is Popular
Here is the one thing you need to understand when you’re trying to decide what to blog about:
There is no point in starting a blog unless its main topic is something that thousands and even millions of people are interested in.
No matter how hard you try, you won’t invent a niche that no one has thought of yet.
Nowadays, you can find content online about pretty much any topic imaginable.
Putting efforts into coming up with a blog topic that doesn’t exist yet would be a complete waste of your time.
Long story short, you’ll have to pick a subject that already is attracting a large audience.
Decide What To Blog About – Get Specific And Choose A Niche
Why Do I Need A Niche As A Blogger?
While it’s possible to launch a blog that is not niche-specific and turn it into an income source, it will be easier if you don’t.
These days, thousands of blogs come to life on the web every single day.
As a result, you need a niche that will help you build a reputation as an expert in your field.
With that said, allowing your readers to see you as an authority is not the only reason why need a niche.
These are the rest:
A Niche Site Will Rank Easily Online
When you teach the search engines that your blog is about a specific topic, your content will start getting decent rankings sooner.
Yes, a brand-new site won’t rank well for a while – Google won’t trust that you know what you’re talking about from day one.
The thing is, Google aims to provide its users with the most up-to-date and relevant information about their search queries. When it’s crawling your site, it needs to see how your articles relate to each other and the rest of the content online.
During that crawling process, Google will try to determine on what topic you’re aiming to establish authority.
Using cooking as an example, what part of it you’ll have an expert opinion on?
Pots? Frying pans? Baking? Vegetarian meals? Chinese cuisine?
It goes without saying that you can’t be an expert on all of them. Therefore, pick one and start building valuable content around it.
Having A Niche Will Accelerate Your Development As A Blogger
Since we’re already talking about expertise, let’s explore it further.
Have you heard of the 10,000-hour rule?
According to that rule, you’ll need to spend 10,000 hours on something until you truly become an expert.
OK, what happens when you try to become an expert on three, four, or more things?
Some basic math skills will tell you it’s not a good idea.
Who has the time and energy to devote that many hours?
No matter how you want to look at it, mastering one specific field is the better end of the deal.
Don’t sweat it if you don’t know much about your chosen topic at the beginning. Writing about it every day will make an expert of you without even realizing it!
A Niche Site Deliver Better User Experience
A quick question – what is a blog?
While no two blogs are the same, they all have one thing in common – blog posts that hold a conversation with the readers.
Providing a great user experience is an essential task you’ll have to take care of as a blogger.
Not giving your readers what they came for is how you’ll fail at that.
A Niche-Specific Site Will Help You Make Money Blogging
Another quick question – why do you want to have a blog?
Is it just because you need a creative outlet for your thoughts?
Or is it because you want to quit the nine-five and live the laptop lifestyle?
Sure, there is nothing wrong with the first scenario. But I doubt anyone would say no to the second one.
That’s the beauty of a niche site:
Once you establish authority in your chosen topic, you’ll earn the reader’s trust.
Do I even need to mention that having your reader’s trust will allow you to make money from your blog?
Getting a person to click on your affiliate link to complete a purchase is a great accomplishment, especially for newbie bloggers.
However, that will only happen if the person has trust in your recommendation.
What To Blog About Ideas – What Makes A Blog Idea Good?
Right now, you know that you need to narrow down your focus and not go for a blog topic that is too broad.
But how can you be sure that your blog idea is good enough?
There are plenty of factors that will influence the quality of your idea.
For instance, is your passion for that idea strong enough to sustain months and months of writing? How much experience do you have in the niche you want to explore? Are you willing to work hard to become an expert if you’re not already?
Furthermore, how much competition you’ll have to face? Is the blogging field you’re eyeing currently too saturated for you to make an impact? Are there enough possibilities to monetize your future blog?
Quite frankly, these are not questions I can answer for you. Do in-depth research, carefully examine the data, and use your best judgment.
What If You Still Can’t Decide What To Blog About?
If you’re not sure exactly how niched down your blog should be from the start, you can launch it in its current broad state.
Over time, you’ll discover what subjects resonate the most with your audience and what topics struggle to make a connection with your readers.
It goes without saying you should keep creating the type of content that performs the best with your visitors.
That’s what my journey has been so far – the blog you’re currently on used to be way broader than it is at the moment.
By paying closer attention to my readers, I’ve been niching it down for months now – it’s still an ongoing process!
But I Still Can’t Decide What To Blog About To Make Money!
OK, we can work with that as well!
Above all, many aspiring bloggers can’t seem to decide what kind of blog they would like to have. No matter how long they research the subject, they can’t seem to find what they are looking for.
So, what do you do if you’re in the same situation?
You can always take a look at the most profitable blog niches nowadays:
Blog Topics List To Help You Make Money Blogging
Every blog niche can be lucrative if you implement the right marketing strategies to develop it. Still, some niches tend to make more money than others.
These are some of the niches that deliver tons of monetization options:
- Health And Fitness
- Weight Loss
- Make Money Online
- Work From Home Jobs
Assuming you’ll connect with one of these blog topics and want to write about it for a long time, don’t postpone it.
Places To Find Blog Topic Ideas
1) Google Suggest
As you probably already know, Google Suggest is an autocomplete feature of the search engine.
Use Google Suggest to the best of your advantage:
After all, suggested searches come from the search queries of millions of people worldwide.
2) Search For Unique Blog Ideas From Keyword Research Tools
Even though I recommend Jaaxy, it doesn’t matter which keyword research tool you use as a blogger:
Any keyword tool will provide you with plenty of topic ideas relevant to the phrase you’re currently checking.
More often than not, the related results to your original keyword research are hidden gems of future article ideas.
Related: How To Do Keyword Research For Your Articles
3) Google Trends
Google Trends is a valuable tool that will show you trending topics at the moment.
Create a habit of regularly visiting Google Trends to take advantage of seasonal trending topics.
4) Blog Topic Ideas From Social Shares
Platforms like Buzzsumo will show you blog topic ideas that get tons of shares on Social Media.
Making sure your next article will attract lots of attention on Social Media will help your blog grow faster.
5) Your Competitors
Before you start any article, check the latest content from the biggest competitors in your niche.
If most of their best-performing posts cover the same or similar topics, you should do that as well.
What Happens After Finding What To Blog About?
Once you pick a main blog topic and choose ideas for future articles, there is one last task to manage.
And that would be to make sure that your blog will be successful.
How do you do that?
Here are a couple of strategies that will give you an excellent chance for blogging success:
1) Make Sure You Know Who Your Target Audience Is
Let’s face it – blogging about anything and for everyone will not get you anywhere – it’s not how blogging for money works.
You can’t sell anything to anyone if you don’t know who your customers are.
Considering building a blog equals building a business, the first thing you need to do is discover who your audience is.
Above all, a successful blog is a website that helps readers solve their problems and makes money.
As a newbie blogger, you need to take the time to create your perfect avatar.
How old do you think your visitors will be? What do they care about?
Furthermore, what kind of problems does your audience faces? And how do you plan to go about solving them?
In my opinion, you can’t afford to underestimate this step.
Blogging with no clear idea about the audience your content serves is an amateur move that will negatively impact your business in the long run.
2) Learn Search Engine Optimization
Do you know what you should never ignore as a beginner blogger? I’ll tell you what – Google, Bing, and Yahoo.
Yes, I’m talking about the three biggest search engines in the world.
Blogging without traffic sucks. What’s the point of building a body of work if no one has the chance to read it?
To avoid the lack of audience, start learning SEO from your first day as a blogger.
Study as much as you can about keyword research, on-page/off-page SEO, building quality backlinks, etc.
Knowing how to SEO-optimize your articles will help your blog receive unlimited organic traffic.
It goes without saying that the more traffic you get, the more money blogging you’ll be able to make.
Never rely on a single source of traffic. Professional bloggers learn early on that they need to diversify their traffic sources.
3) Provide Value
Basically, forget about yourself as soon as you become a business owner.
It’s not about you anymore – it’s all about them.
What does this mean?
Well, it means that every single article you plan to publish has to serve your readers.
4) Write Consistently
Chances are, you read about the importance of publishing consistently many times before. There is a reason why every blogger repeats this advice:
Consistency leads to success.
You don’t have to publish every day if such a blogging routine is impossible for you to maintain.
But no matter how many times a week you’re planning to upload a new article, create a schedule and stick to it.
Offer new content as often as you can to grow your blog faster. More importantly, it will provide your readers with new ways to deal with the problems bothering them.
Other Ways To Become A Successful Blogger Once You Decide What To Blog About
- Focus On Marketing – Promote, promote, and then promote some more. Try hard to bring as many visitors to your content as possible. They’ll not find it on their own until you build a massive presence online and become an expert in your field.
- Encourage Conversation – Don’t leave your comment section unattended. People love to interact with bloggers they admire and appreciate. Engage with them right back!
- Start An Email List – Email marketing is still one of the most efficient ways to market your business. It’s never too soon to start building an email list. Gaining tons of subscribers has to be a priority. ConvertKit is the email provider I use and recommend – take advantage of its free trial.
- Format Your Articles – Writing for the web is not the same as writing an essay. Subheadings, bullet lists, and images are your friends. Make your article easy on the eyes.
- Create More Of What’s Working – Keeping an eye on your Google Analytics is a must. This tool will show you which are your best-performing posts. Once you know that, write similar ones since your audience already appreciates them.
What To Blog About – Frequently Asked Questions
What Are Good Topics To Blog About?
What Should I Blog About For Beginners?
- Create a roundup article in your niche
- Upload a checklist or how-to type of article
- Share a lesson you’ve learned
- Teach what you know
How To Be A Good Blog Writer?
Becoming a good blog writer requires time and consistent effort.
Your blogging abilities will improve over time if you keep blogging weekly or even daily.
What To Blog About As A Teenager?
Teenagers have their own experiences to share.
Some of the most popular blog topics for teenagers are fashion, beauty, and makeup.
Did I manage to answer all your questions, or are you still wondering what to blog about?
I can keep writing and writing on this subject for a really long time.
But no matter how many other pointers I could give you, the final decision is up to you.
Now, is there something you would like to share about this topic?
Let me know in the comments section, and I’ll get back to you the first chance I get.