What to blog about?
That’s the first question that pops uninvited in the mind of the aspiring blogger.
Choosing your main blog topic is quite challenging and intimidating experience.
And that’s me putting it mildly.
If it seems like your enthusiasm will take the best of you to the point where it will trip your entire blogging future off, let me tell you:
It may not necessarily happen.
But even if it does, there is a way to work around it.
Today, I’ll help you find the answers to all the questions troubling the newbie blogger mind:
- What to blog about in 2021?
- How to choose what to blog about?
- Is there a way to come up with blog topic ideas that will guarantee unlimited traffic and plenty of monetization opportunities?
By the end of this article, you’ll feel confident with the choices you’ll make while deciding on a blog topic.
This post may contain affiliate links. Feel free to read my affiliate disclosure.
What Should I Blog About?
I know that will be the last thing you would like to hear, but nobody can answer that question but you.
Let’s allow your blood pressure to cool off for a minute and leave your future blog topic somewhere far away at the back of your mind.
Meanwhile, here is what I found out after I started this blog in 2018:
You know all those successful bloggers you probably admire and their sites currently generation 6-figure income monthly?
Believe it or not, most of their blogs were originally about a totally different topic than the one they are famous for today.
Yes, pulling a blog into an entirely different direction without losing its monetization power or audience is possible.
Many bloggers have done it successfully.
Why am I telling you all that?
For one very simple reason:
Above all, you don’t need to have your main blogging topic perfectly tailored down right off the bat.
Furthermore, if you decide to change direction at some point, you can do so without ending your blogging career.
Are you more relaxed now knowing your main blog topic doesn’t have to be set in stone from the start?
Great, let’s get this article going then:
How To Find Out What To Blog About
By all means, if you’re itching to start a blog, you already must have a topic in mind that prompts this desire.
But what if you have multiple topics in mind? Or none at all, but you still want to own an online business?
If the first scenario best describes your current situation, you’re probably wondering:
Do I start a blog that talks about all my favorite topics even if they don’t have a lot in common?
Maybe it’s better to niche down and choose one of them? Or probably I should launch a separate blog for each of the topics?
And if you lean more into the second situation, you want to have a blog, but you still have no idea what the center topic of this blog should be.
Whatever the case might be, you can’t see a clear answer yet.
I know you feel stuck, so let me help you get out of this unfortunate position:
First and foremost, forget about all the questions that are currently bothering you. Next, try to look at blogging from a different angle.
Instead of focusing on its every aspect, do your best to see it as a whole.
Here is what I mean by that:
Right now, it doesn’t matter if you’ll blog about multiple topics or you’ll launch a niche site.
What matters is approaching the question of a blog topic the right way.
While you can’t see it yet, there is only one kind of blog topic that will secure the future success of your business.
That is a blog topic that combines the two most essential ingredients every site needs to become successful:
A POPULAR IDEA + HIGH-QUALITY CONTENT
In the simplest terms, you want to build a site around a topic many people are interested in and back this site up with valuable content.
Even nowadays, when the competition is so stiff, you can grow a blog from zero to full-time income if you discover the right topic and write about it consistently.
How To Discover Your Main Blog Topic – Your First Steps
OK, we have a lot to cover in this paragraph.
To clarify, this is not the time to make a final decision.
Instead, you’ll begin with a simple brainstorming that will let your mind wander through every single blog topic idea you ever had.
By the end of it, you’ll have a better understanding of what kind of blog you would like to build.
Ask Yourself Some Questions – And Write Down Their Answers
I bet would like to make money from your blog eventually. After all, earning a full-time income as a blogger is one of the biggest benefits of blogging.
But building a blog into a profitable business will quickly turn into torture if you don’t enjoy the writing process.
So, let’s make sure that not only you’ll find a lucrative blog topic, but you also wouldn’t mind discussing it for years!
How do you do that?
Well, start thinking about how you would answer the following questions:
- What Do I Like To Do The Most When I Have The Time? – we all have things we enjoy doing and not enough time to devote to them. Is there something that sets your heart on fire, but you rarely have a chance to give to it a day or even half a day?
- What Is The One Topic You Can’t Seem To Shut Up About? – go back to gatherings with your friends or family and think: where do I lead the conversation most often? Which subject do I like to share my thoughts and feelings about every time I have the chance?
- In Which Area Of Life I Have Deeper Knowledge? – the topic you consider yourself an expert on doesn’t need to have anything to do with your current occupation. Keep in mind – you don’t have to be an expert yet. Having a better understanding and a desire to explore that topic further will do for now.
- Who Do I See Myself Becoming In The Future? – maybe you’re an accountant today, but you secretly want to earn your living as a screenwriter? Or you are a stay-at-home mom, but you dream of making lots of money thanks to your cooking skills?
Take a long and hard look at your answers. You might be surprised by what your subconscious is trying to tell you!
Narrow Your Ideas Down To One Topic
Let’s face it – it’s not a good idea to launch a blog where you’ll talk about both screenwriting and cooking.
Even though you might be a person with many interests, your future website should not be covering all of them.
Especially if they have nothing in common.
Before you start preparing to launch a blog, you need to think about the target audience you’re trying to reach.
I mean, screenwriters and chefs are two completely separate categories of people!
With that said, you’ll need to pick just one area that interests you.
Don’t worry if it’s too broad at this moment – we’ll talk about how to narrow it down later on.
Make Sure Your Blog Idea Is Popular
Here is the one thing you need to understand when you’re trying to decide what to blog about:
There is no point in starting a blog unless its main topic is something that thousands and even millions of people are interested in.
No matter how hard you try, you won’t invent a niche that no one has thought of yet.
Nowadays, you can find content online about pretty much any topic imaginable.
Putting efforts into coming up with a blog topic that doesn’t exist yet would be a complete waste of your time.
Instead, you’ll have to pick a subject that already is attracting a large audience.
And here are a couple of strategies you can implement to make sure your blog topic is popular:
1) Visit Google Trends
For the purposes of this article, we’ll need a practical example.
Going back a few paragraphs, I’ll say that cooking will do.
If you run the word through Google Trends, expect to see a similar image:
Yes, the interest into the topic of cooking goes up and down. Still, it never really cease to exist, does it?
After all, eating is an activity nobody can avoid. Likewise, cooking is one of those topics that would never be short on searches.
2) Take A Look At Google Suggest
Using the example further, have a look at what Google Suggest has in mind about it.
You’ll see that there are plenty of related to cooking searches people perform constantly.
Staring at them will get your creative juices moving.
Whether you would like to include subtopics like cooking pots or cooking oil in your blog, you now know that there is an audience interested in them.
3) Get More Ideas Using A Keyword Research Tool
Now, it’s time to expand the process of discovery even more.
How about we check what Jaaxy has to say about cooking?
For those who don’t know, Jaaxy is one of the best keyword research tools a blogger can take advantage of nowadays.
It’s what I use daily to help me make a decision every time I’m wondering about a keyword to target.
Jaaxy offers a free trial – you can test what the tool has to offer without paying anything at all.
Anyway, these are the stats Jaaxy shows when I run “cooking” through it:
Many related searches are now available for you to use. All of them are getting between hundreds to thousands of searches per month.
4) Check Buzzsumo And Quora
Quite frankly, the data you have so far is enough to convince you that cooking is a popular blog topic.
Still, if you want to research it further, you can always look into Buzzsumo and Quora.
Buzzsumo is a tool that will show you how many shares a blog post has on Social Media.
And Quora is a place where millions of people ask tons of questions on different topics every day.
In case you go down that road, you’ll see that cooking is a topic people enjoy talking about over and over again.
I know because I checked already!
Decide What To Blog About – Get Specific And Choose A Niche
What do I mean by getting specific?
Well, as popular cooking is, it’s too broad of a topic. Meaning, you’ll have to decide what aspect of cooking you’ll write about on your blog.
Trying to satisfy every person who is interested in cooking will get you nowhere business-wise.
Remember, you need to have a target audience.
Who will your content be helping?
Is it people who want to learn how to cook a meal that will cost them little to nothing to prepare?
Maybe your passion lies with vegetarian meals, and that’s what you would like to share with the world?
Or you have plenty of ideas about healthy desserts that will satisfy the majority of people without negatively influencing their weight?
Why Do I Need A Niche?
Because the year is no 2000 anymore.
Back then, you could start a blog that doesn’t have a clearly defined niche, and that blog could turn profitable.
But now, things are different.
While it’s possible to launch a blog that is not niche-specific and turn it into an income source, it will be easier if you don’t.
These days, thousands of blogs come to life on the web every single day.
The blogging scene is saturated, to say at least.
As a result, you need a niche that will help you build a reputation as an expert in your field.
With that said, allowing your readers to see you as an authority is not the only reason why you need a niche.
These are the rest:
A Niche Site Will Rank Easier Online
Basically, when you teach the search engines that your blog is about a specific topic, your content will start getting decent rankings sooner.
Yes, a brand new site won’t rank well for a while – Google is not going to trust that you know what you’re talking about from day one.
The thing is, Google aims to provide its users with the most up-to-date and relevant information about their search queries. When it’s crawling your site, it needs to see how your articles relate to each other and the rest of the content online.
During that crawling process, Google will try to determine on what topic you’re aiming to establish authority.
Using cooking as an example again, what part of it you’ll have an expert opinion on?
Pots? Frying pans? Baking? Vegetarian meals? Chinese cuisine?
It goes without saying that you can’t be an expert on all of them. Therefore, pick one and start building valuable content around it.
Having A Niche Will Accelerate Your Development As A Blogger
Since we’re already talking about expertise, let’s explore the subject a little bit further.
Have you heard of the 10,000-hour rule?
According to that rule, you’ll need to spend 10,000 hours on something until you truly become an expert on it.
OK, so what happens when you try to become an expert on three, four, or more things at the same time?
Some basic math skills will tell you it’s not a smart idea.
Who has the time and energy to devote that many hours?
No matter how you want to look at it, mastering one specific field is the better end of the deal.
Don’t sweat it if you don’t know that much about your chosen topic at the beginning. Writing about it every day will make an expert of you without even realizing it!
A Niche Site Deliver Better User Experience
A quick question – what is a blog?
While no two blogs are the same, they all have one thing in common:
Blog posts that hold a conversation with the readers.
Now, let’s say that you decided to niche your cooking blog idea to one main topic – cheap vegetarian meals.
When a reader visits an article about a quick vegetarian dish, that reader expects to see more of the same.
Can you imagine what will happen if that visitor clicks on another article that invites them to read about the pork chop you had for dinner last night?
Most likely, the reader will leave. And the chance for that person to come back to your blog is slim to none.
And that would be on you – you didn’t hold your part of the deal.
Providing a great user experience is an essential task you’ll have to take care of as a blogger.
Not giving your readers what they came for is how you’ll fail at that.
A Niche-Specific Site Will Help You Make Money Blogging
Another quick question – why do you want to have a blog?
Is it just because you need a creative outlet for your thoughts?
Or is it because you want to quit the nine-five and live the laptop lifestyle?
Sure, there is nothing wrong with the first scenario. But I doubt anyone would say no to the second one.
That’s the beauty of a niche site:
Once you manage to establish authority in your chosen topic, you’ll manage to earn the trust of your readers as well.
Do I even need to mention that having your reader’s trust will allow you to make money from your blog?
Getting a person to click on your affiliate link to complete a purchase is a great accomplishment, especially for newbie bloggers.
However, that will only happen if the person has complete trust in your recommendation.
What To Blog About Ideas – What Makes A Blog Idea Good?
Right now, you already know that you need to narrow down your focus and not go for a blog topic that is too broad.
Whatever blog idea you might have in mind, you are now aware that you should niche it down for ultimate blogging success.
But how can you be sure that your blog idea is good enough?
There are plenty of factors that will influence the quality of your idea.
For instance, is your passion for that idea strong enough to sustain months and months of writing about it? How much experience do you have in the niche you want to explore? Are you willing to work hard to become an expert if you’re not already?
Furthermore, how much competition you’ll have to face? Is the blogging field you’re eyeing currently too saturated for you to make an impact? Are there enough possibilities to monetize your future blog?
Quite frankly, these are not questions I can answer for you. Do in-depth research, carefully examine the data, and use your best judgement.
While I can’t decide whether your blog idea is good enough or not for you, I can help you with the evaluation process.
At this point, you must have a niche enough blog idea in mind.
So, go back to the beginning of this article and run your idea through all the places we talked about (Google Trending, Quora, etc.)
That will allow you to see the big picture and will help you determine if your blog idea is worth the try.
What If You Still Can’t Decide What To Blog About?
First of all, no worries! Many people have been where you are right now.
Even if you’re incapable of making a final decision yet, it’s not the end of the world.
If you’re not sure exactly how niched down your blog should be from the start, you can launch in its current broad state.
Over time, you’ll discover what subjects resonate the most with your audience and what topics struggle to make a connection with your readers.
It goes without saying you should keep creating the type of content that performs the best with your visitors.
That’s what my personal journey has been so far – the blog you’re currently on used to be way broader than it is at the moment.
By paying closer attention to my readers, I’ve been niching it down for months now – it’s still an ongoing process!
But I Still Can’t Decide What To Blog About To Make Money!
OK, we can work with that as well!
Above all, many aspiring bloggers can’t seem to decide what kind of blog they would like to have. No matter how long they research the subject, they can’t seem to find what they are looking for.
So, what do you do if you’re in the same situation?
You can always take a look at the most profitable blog niches nowadays.
Every blog niche can be lucrative if you implement the right marketing strategies to develop it. Still, some niches simply tend to make more money than others.
These are some of the niches that deliver tons of monetization options:
- Health And Fitness
- Weight Loss
- Make Money Online
- Work From Home Jobs
If you can connect with one and want to write about it for a long time, don’t postpone it.
Once you make your mind up, launch your blog with DreamHost.
DreamHost is a great hosting service that will take care of your blogging needs at a reasonable price.
What To Blog About – Frequently Asked Questions
How do you feel about some extra help on today’s topic?
Take a minute to read the most asked questions about blogging ideas and their answers:
- How To Be A Good Blog Writer? – becoming a good writer will take some time. Unless you have some writing experience, your blogging abilities won’t be outstanding right off the bat. If you keep writing, though, they will improve over time.
- On Which Topic Should I Start Blogging? – well, this will have to be your decision. Again, if you can’t make it, choose one of the most profitable niches. Such as health, wellness, weight loss, parenting, make money online, etc.
- What Are Some Interesting Blog Topics? – if you struggle to come up with an idea for your next blog post, you can always produce content based on your own experience. Write about a difficult period of your life and what you did to overcome it. Your readers will connect with that if the problem is something they can relate to.
- What To Blog About As A Teenager? – teenagers have their experiences to share. Some of the most popular blog topics for teenagers are fashion, beauty, and make-up.
- What Type Of Blogs Make The Most Money? – every blog can and will make money if you work hard on it. The type of blogs that earn the most are about weight loss, parenting, fashion, travel, and make money online.
- Is A Blog Worth It In 2021? – you bet it is! As long as people keep reading, others will keep writing. So, monetize your writing skills, and launch a blog today!
Did I manage to answer all your questions, or are you still wondering what to blog about?
I can keep writing and writing on this subject for a really long time.
But no matter how many other pointers I could give you, the final decision is up to you.
In my opinion, the best think you should do is not take too long to make it!
Now, is there something you would like to share about this topic?
Maybe you have some questions?
Let me know in the comments section, and I’ll get back to you the first chance I get.