Hey there, almighty bloggers! Please don’t hate me because of that title! Your blog is failure sounds like a horrible thing to say. But if you feel like you are heading that way, we have to do something about it. Immediately.
Trust me – it’s for your own good.
If I may ask – why did you begin to blog?
Was it the promise of financial freedom that made you start in the first place? Or maybe the pleasure of producing content is why you keep uploading a new post every other day?
Whatever your reasons might be, I’m sure you need your website to become a huge success.
This is what we all wish for. It’s why we keep working so damn hard for years.
But if every single blogger is putting tons of efforts, then how come so many sites fail to succeed?
The biggest blogging mystery. But is it really a mystery?
Can we find a way to figure it all out?
I think we can and here is how:
"A smart person will try to learn from other people's mistakes, not just from his own."
Let’s look long and hard at why blogs keep failing. What are the practices they applied and didn’t recognize as doomed?
What should you avoid?
What can you do better?
I’ll do my best to give you straight answers to all that questions.
Hopefully, at the end of this post, you will have a bright new perspective and reassurance that YOUR blog is not going to crash and burn to the ground.
#1 – You are not feeling it!
To explain what I’m trying to say with this we need to go back to the beginning.
Here is a question for you and you should do yourself a favor and answer it honestly:
How did you decide what niche your website should belong to?
Some people just know.
They were perfectly clear with themselves what their website is going to be about long before they even purchase that domain name.
I was one of them. Lucky, I know!
The thing is – it doesn’t happen that way for everybody. It’s a totally different situation for an enormous amount of newbie bloggers.
Let’s imagine one of them. How about we name him Cliff? I have always liked that name, no idea why!
Anyway – to the point:
So Cliff has been searching for a legit, meaningful way to earn money online for some time. After falling victim to a few scams, he decided to take his faith into his hands and create his own business.
So far so good. Cliff couldn’t wait to build that shiny website and was already looking for the right host.
And then he stopped, realizing he is not quite there yet.
“What’s with the hiccup?”, you may be wondering. It’s pretty simple actually:
Cliff had no fricking idea what to blog about.
He didn’t have any specific hobby or interest in mind. So he did a quick research online. Can you guess what he was looking for?
The most profitable niches.
He decided to go with the money flow. At the end of the day, how hard could it be to write about the hottest diet right now?
And he did. He wrote and wrote for about two months and then he simply abandoned his site.
Do I even need to explain why?
Dieting has never been Cliff’s thing.
He wasn’t passionate about it, he couldn’t connect to it.
Writing every single piece of content was a real torture.
And guess what?
His readers could tell.
Now – is Cliff a fictional character or did I just change the name?
Honestly – it doesn’t really matter. Because let me ask you – did you recognize yourself in him?
If you did, you must already know – soon or later you will realize that you have made a big mistake.
In case you have started a blog focused on something you don’t enjoy writing about, you should just forget it.
It’s not going to go anywhere in a long run and deep inside you already know that.
#2 – You are not trying to be different
Now – don’t get me wrong, would you?
I’m not saying that you should make yourself sound like this or that blogger just because they have found success.
I’m far from the idea that you need to copy their style.
I’m talking strictly about your content.
Not to bore you with statistics, but it’s a fact:
Every single minute thousand of new blogs pop up into the online space from all around the world.
Did that scare you? If it did, then great!
Some reality check will only do you good.
Let’s go back to Cliff’s dieting site for a quick second:
If that’s what you are blogging about as well, do you have any idea how many other bloggers are doing it too?
Chances are – more than you can imagine.
What’s even worse – your content is probably very similar to theirs.
Then how are you supposed to be able to compete? Is the battle lost before you even took a part in it?
Not necessary. There are ways you can gain a fighting power.
The best thing you can do is this:
Learn from Hollywood.
Am I not making any sense to you? Let me tell why I do:
If all kind of movies have already been done to death, then how come there are new, amazing ones being shot and produced every single year?
How are the filmmakers able to come up with fresh, new ideas?
I happen to know the trick:
They take an old material and give it a brand new spin.
And if they can do it and win Oscars for it, then you should do it as well and push your website closer to the big success.
Just teach yourself to think outside of the box.
Take a well-known diet if you like, but present it from a different angle.
This will lay a unique skin on the top of the old material.
And that’s what you need if you want your post to cast a shadow above everyone else’s.
As long as we are talking about unique…
#3 – You don’t bother much with creativity
This may sound just like number 2 on the list of bad practices, but it’s really not.
If you are into the blogging game for the long haul, you will have to shake all the creativity out of you.
Here are a couple of examples to help you get my point:
Do you just write what everyone else in your niche is talking about as well? Are your articles a bit too similar to what is already out there?
If there are, then how is your blog supposed to make some real noise online?
Dig deeper. Aim to write about topics that haven’t been explored to the fullest by now.
If your budget is tight (we all suffer from that), then probably you can’t afford to pay for photos. The only solution that’s left is free stock photography.
I admit it – I use both of those sites too and I’m loving them.
But I’m trying to stay away from the photos I’ve already seen on other sites multiple times.
Now – there is no way to be sure that you are the only one blogger going with that particular photo you like.
We are talking about free images! Since you don’t own it, chances are you will see it somewhere else at some point.
But maybe you can take your time when looking through all that free photos.
Choose wisely. Let your creativity work over-time.
There are hidden gems if you look close enough!
I’ve already talked about the importance of a catchy title in another post of mine. Let me cover it real quick in case you missed it.
How about an example?
Take a look at my title. If you go online and research the topic I’m covering today, you will see that the most common words in the results are “Bad Practices”.
That’s a bit boring. At least I think so.
There is always a way to achieve a better impact with your title. Just think about it this way:
What titles are YOU clicking on?
I know what my answer is – I always go for the bold, curious, with a touch of personality titles.
The ones that trigger a desire in me to see what that post has to say.
It takes some time to learn all the hacks where titles are being concerned. It’s a whole new art if you ask me.
Just keep practicing. You will master it as well!
#4 – Your content is not that engaging
Let’s talk about some real business for a minute in here. We are all trying to make money online, aren’t we?
Do you know what the big players in the content marketing field are putting all their efforts into?
Studies will tell you that currently a lot of money is being paid to content creators. Do you have any idea what for?
I’ll tell you – finding ways to come up with more engaging content.
It makes sense this to be the angle that needs to be explored to the fullest in my opinion.
With tons of content online nowadays, producing an awesome post that is crying to be shared on social media is A MUST!
It’s what you need to be able to do as well.
A quality time and learning curve on your part are what will take for you to get there.
Here are two things you need to focus on:
Do you know when your blog will transform into a constant home for your visitors?
When you are able to offer a content that your audience is not able to find elsewhere.
Work as hard as you can to be the man with all the answers. If your competition is good, you need to be better.
Did you take a hint of what I did with Cliff?
I didn’t just write about a person who started a website and wasn’t passionate about it.
I told you a story. I let you in Cliff’s mind, I shared with you what was going on in his head.
Did you connect with that? If you did, there is a reason.
When you are creating content, always keep in mind that you are writing for real people.
Those are not just your prospective leads, they are human beings with thoughts, feelings, and emotions.
And you should respect that. At the end of the day, your site’s main purpose is always supposed to be about you helping your readers solve a problem.
It’s not about you. It’s all about THEM!
Ready for the big winner? Here it comes:
You Are Being Too Greedy!!!
I don’t think I’ll be the first to tell you that greed is one of the 7 Biggest Sins.
It’s not any different with blogging. I don’t know if I can write it better than this:
Don’t do it just for the money.
If you do, soon or later it will destroy your website.
You can’t allow the thought of earning money to be your guiding light when you are writing.
I mean – we are all trying to make a living with our blogs. But here is the thing – you can still do it the right way.
Don’t just drop an affiliate link with the heading “Buy this now”.
It’s not going to work. Your readers are smarter than that.
Do your reviews scream of hype? Not entirely honest maybe?
Your audience will be able to tell.
Are you trying a bit too hard to make a sale?
Your visitors can smell that on your pages.
Did you notice that I don’t have even one affiliate link in this post?
Maybe you think that I’m just wasting my time writing all that if I’m not going to make money out of it?
I work online. I make money from Cash Embrace.
Does this mean that every single post of mine is supposed to be about me trying to sell you on something?
Some articles are meant to be for your joy and your joy only.
It’s nice for a change to have a post that is all about me trying to help my readers.
Not a single mention of a product that you need to buy.
That’s the mark I want to leave with this site.
If you do this as well, I bet your audience will appreciate it.
And they will respect you more for it.
Did you enjoy my list of 5 deadly practices you need to forget about today?
Let me know in the comments below!
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