Hey you all, almighty bloggers! Please, don't hate me because of that title. I know, your blog is failure sounds like a horrible thing to say. Then again, do all of you feel 100% secure that your website is going to be a smashing success?
If you do, that's great! After all, there is nothing better than having a strong faith that your business is on its way to becoming one of the biggest brands in the world.
But in case you have even the slightest suspicion that you might be heading in the opposite direction, then you should do something about it. Like, immediately!
Above all, hope you don't mind me asking:
Why did you begin to blog? Is the pleasure of producing content that people love to read why you keep posting day after day? Or maybe the promise of financial freedom is the main force behind the existence of your site?
Whatever your reasons may be, I bet that all of you have one thing in common:
Ultimately, you would love to see your blog reaching a level of success that goes beyond any imagination.
At the end of the day, isn't that what justifies all the work, efforts, and hours we all put into our websites?
However, no matter how hard we try, there is no guarantee that we'll be able to cross that finish line we keep seeing in our dreams.
According to statistics, 60% of people abandon their blogs within the first 6 months.
Scary, isn't? No matter what, you don't want to become a part of that statistic, do you?
Therefore, let's look at the reasons that may be leading your business on a road where it's inevitable to crash and burn to the ground.
First and foremost, to fully explain what I'm trying to say here I'll have to go back to the beginning.
To clarify, the first reason why your blog is failure has a lot to do with your niche. Moreover, why did you decide to write about the topic your current content is wrapped around.
Generally, some people just know. Meaning, they're perfectly aware of what their website is going to be about even long before they purchase that domain name.
But that's not exactly how the blogging history begins to write itself for everyone. On the contrary, too many newbie bloggers jump into the online world without having a clear idea about what they're going to do in there.
Now, let me tell you the story of Cliff, a friend of mine and a fellow blogger.
Basically, what he really wanted to do was to build a gorgeous website that will eventually grow into a successful online business.
However, there was a tiny problem on Cliff's way to a bright financial future:
He had no fricking idea what to blog about.
So, he decided to follow the money trail and he looked into the most profitable blogging niches. Subsequently, he wrote and wrote about the hottest diets online for 2 months before giving up and abandoning his site.
You see, dieting was never really Cliff's thing. Likewise, he couldn't connect to that topic, wasn't passionate about it, and blogging has turned into real torture.
Well, what do you think? Is Cliff a fictional character or maybe I just changed the name?
By all means, it doesn't matter. Because if you recognize yourself in him, then you have a really big problem on your hands.
Sooner or later, you'll realize that blogging about a topic just because it's profitable will not get you anywhere in the long run. Simply because your audience will always be able to tell if you're invested in what you blog about or not.
If you are not, then why should they be?
Here, we're not talking about your blogging style, but strictly about the content you're uploading on the web.
Again, I don't mean to bore you with statistics, but it's a fact:
Nowadays, more than 1,000 websites are coming to life every single minute.
That being said, no matter what you blog about, chances are an awful lot of people are blogging about the same thing. Therefore, the content you're working so hard on is destined to be similar to tons of other blogger's content.
Now, how are supposed to beat the odds here? Is the battle lost before you even got the chance to take part in it?
Not necessary, there are certain ways to gain fighting power!
Simply said, just look at Hollywood.
For instance, if all kind of movies are being done to death over and over again, then how come there are new, amazing ones being shot and produced every year?
Moreover, how are those filmmakers capable to constantly come up with new, fresh ideas?
Personally, I happen to know the trick:
They take old material and then give it a brand new spin.
In other words, to be able to lay a unique skin on the top of your content, just learn to think outside of the box.
If you write about healthy living, for example, you can grab a well-known diet, but present it from a different angle.
Make no mistake, that will always help your post to cast a shadow above everyone else's.
Generally, this reason why your blog is failure may sound similar to number 2 of the list, but it's not really.
To be honest, if you're into the blogging game for the long haul, you'll have to shake all the creativity out of you.
For instance, how do you decide what your post should cover? Do you just write what everyone else in your niche is talking about as well?
And what about your photos? Are we going to see pictures that we saw on hundreds of other sites already?
Don't even get me started on titles...
Well, this sounds like the biggest cliche ever. Then again, that fact doesn't make it any less true.
Let me give you a few bullet points on the questions I've raised above:
Firstly, before deciding on a specific post's idea, just do simple research online. Subsequently, aim to write about topics that haven't been explored to the fullest yet.
Simply because I was sick and tired to see my photos on every second blog I get to visit.
Lastly, the majority of titles I saw online that introduce the topic I'm writing on currently have chosen "Bad" instead of "Doomed".
Personally, I think that's a bit boring, don't you agree?
So, I ran a couple of variations through the Headline Analyzer and the tool showed me that "Doomed" is a much better option to go with.
Considering a catchy, click-worthy title will be responsible for the majority of your traffic, you should definitely keep that in mind!
OK, let's talk some serious business for a minute. After all, we're all trying to make money online, right?
Now, do you know what the most successful companies in the world are not thinking twice to pay for?
Currently, tons of money is going to writers for one reason and one reason only:
Finding ways to come up with the most engaging content possible.
Makes sense, doesn't?
With so many articles being uploaded on the web every single day, producing an awesome post that just screams to be read in a MUST!
Related: How To Write Blog Posts That Sell
Basically, to transform readers into your most devoted fans is a skill that you won't be able to develop overnight. On the contrary, it will require a lot of learning curve on your part.
In my opinion, there are two things that you need to work on to get there:
Meaning, your site will be a constant go-to place for your visitors when you can offer them the kind of content that they are not able to find elsewhere.
Likewise, you'll need to work hard to become the person who has all the answers. If your competition is good, find a way to be better!
For instance, how about we take a look again at Cliff for a second?
Basically, I could just tell to never start a blog unless you're passionate about it. Instead, I let you inside Cliff's mind and shared with you his intentions, desires, and deepest fears.
Generally, I told you a story that you could really connect with.
Above all, when you're creating your content, always keep in mind that you're writing for real people.
And these people are not just your prospective leads, subscribers or clients. Most of all, they're a human being with thoughts, feelings, and emotions.
So, you have to respect that. At the end of the day, every blog's main goal should always be to help its readers to solve their problem.
Ultimately, it's not about you. It's all about THEM!
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Quite frankly, if every single article you're getting out there is being created for the sole purpose of making you money, the total failure of your blog will be just a question of time.
Make no mistake, I'm not saying that you shouldn't monetize your website.
However, you shouldn't do it the wrong way.
For starters, one of the biggest turn off for your readers will be if you just drop an affiliate link that says "Buy this now".
Believe it or not, I've seen this on more sites that I could count.
Moreover, how about your reviews? Is every single one of them not entirely honest and maybe just a bit too over-hyped?
If it is, are you wondering why it's not working?
Generally, every time when you're being too pushy toward your readers, they'll be able to tell.
These people are visiting blog after blog where the owners are trying to sell them something.
So, if each of your paragraphs is stuffed with affiliate links even if those links are for products that are not related to your current topic, you'll pretty much kiss your audience goodbye.
And the best way to avoid that is to create landing pages for the products you promote but keep the rest of your content most of all helpful to your audience.
Just so you know, I didn't add even one affiliate link to this article.
Simply because it doesn't make sense to do so:
Basically, if your blog is failure, the way to fix that is nothing you can buy with money!
Instead, you should just focus on all the doomed practices we've just talked about and do your best to avoid them!
Now, if you have any questions or anything you would like to share on this topic, just leave me a message in the comments section below.
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