A scary headline for a newbie blogger, isn't it? If that's what you are, you don't really want to think about why blogs fail, do you?
Well, whether you think about it or not doesn't change the reality of the blogging situation.
And that picture is not pretty, to say at least!
Considering how many websites are being abandoned every year...
Before I completely freak you out, here is the silver lining:
There is a way to make sure that yours is not going to be one of them.
What Does Blogging Look Like Nowadays?
To be honest, I can understand why you may be avoiding the thought of blogging failure.
If you're about to start a blog or this is your first month as a website's owner, you can't afford to believe that you're doomed.
Building a site from scratch is not an easy task.
But if you went through it already, thinking positive about the future of your blog is a MUST.
However, if you're not the kind of person to bury a head in the sand, you're probably aware of one simple fact:
The odds of a fast, smashing blogging success are not in your favor.
According to the statistics, building a powerful, money-making blog is currently harder than ever.
Is Blogging A Lost Cause In 2020?
Make no mistake, every second blogger will tell you that it is.
In case you do a bit of research online, this is the most common tune you'll stumble upon:
Firstly, don't waste your time - only the sites being created before 2016 or earlier are doing good. Meaning, they're already well-established and are making quite an income.
Subsequently, there is no way for you to measure up and beat them in their own game. Because there isn't really any room left for new players, got it?
Secondly, Google will always favor those sites instead of yours - they have a humongous base of content that's already ranking on its first page.
Honestly, I can go about this the whole day...
The bottom line is, don't believe everything you read online.
From the top of my head, I can think of at least a hundred blogs that were built in 2018 or later and are doing better than good.
Above all, it is possible to have a successful blog and make money with it, even in 2020.
No doubt about it, it will be way harder and it will take much longer to do it compared to the sites mentioned above.
Still, the blogging game ain't over yet, so don't hold yourself back from playing!
Why Blogs Fail - 7 Most Common Reasons For Blogging Disaster
Speaking of the blogging game...
Quite frankly, if you want to play it well, it's a smart idea to be as informed and prepared as possible.
What I mean by that is to simply learn from your fellow bloggers' experience.
Long story short, let's look at the most common reasons why thousands of blogs went belly up.
And if your site is not doing any of the following practices, then your business is already developing better than you think!
1) You Blog Just About Everything
Don't get me wrong, it's awesome if you are a person of many talents and have tons of interests.
Even more, as a beginner blogger, your excitement is probably through the roof.
Chances are, sleep is hard to come by at night while your mind is piling up with future blog posts ideas, correct?
That being said, not every single topic you can think of has a place on your site.
On the contrary, the best you can do is commit to a niche and stick with it.
For instance, I blog about legit ways to make money online. Likewise, my main topics are blogging, affiliate marketing, and work from home jobs.
And that's about it!
At the same time, there are thousands of other things I enjoy to talk and write about.
But you won't find any of them on this website.
When you're a blogger, you write for a specific audience. So, decide on your main topics and focus on targeting the audience that's interested in them.
2) You're Not Passionate About Your Niche
Literally, every topic has the potential to make you money, because every topic has its own fan base of devoted readers.
It's also true that some niches are more profitable than others.
But you should never let greed to influence your decision of a niche.
I mean, you don't want to learn why blogs fail the hard way, do you?
To clarify, there is no such thing as a wrong niche.
However, there is a thing as a niche that's wrong for you.
In other words, if you're not feeling it, don't go for it!
If you start to blog about things you have zero interest in, your audience will sense that.
What's even worse, you'll dry out of ideas in a matter of months.
Above all, write on subjects you truly care about. When you're tired/fed up/ burned out, your passion is the thing that will keep you going.
3) You're Imitating Other Bloggers
Personally, there are a few bloggers I really admire and I'm probably the biggest fan of their work.
Most of them are blogging in niches that have nothing to do with mine.
So what? Just because we work in different areas, this doesn't mean that they're not a constant source of inspiration.
Here is the thing, though:
Inspiration is as far as I go regarding the connection between my blog and theirs.
Simply said, following your favorite bloggers and their work is not just acceptable, it's recommended in my opinion.
But let's keep in mind that there is a fine line between following and copying.
And copying other bloggers is one of the biggest reasons why blogs fail.
Instead of borrowing someone else's personality, let your own shine. Your audience is yours for a reason, so don't disappoint it by trying to be somebody you're not.
4) You Don't Have A Goal
First thing first, what your blog is supposed to achieve?
By the way, to make money blogging is not good enough - we are all in this business because of that.
Now, I'll have to go all shrink on you:
Where do you see your blog in 1 year? In 2, 3, and 5 years?
What kind of traffic your site is getting per month after a year of blogging? How much money you're making, how many hours you're working, etc.
You get the idea of this exercise, and here is why it's important to do it:
By all means, having just one big goal (to make money blogging) is too broad and it won't really help your business in the long run.
Therefore, to keep yourself focused and moving forward, try to come up with smaller, manageable goals for every month/year.
For instance, "By the end of this year, I want to have 50,000 page views per month". Or "I want to have 10,000 followers on Pinterest".
Ultimately, if you fail to reach a goal no matter how hard you try, you'll know that it's time to readjust your blogging strategy.
5) You Don't Write With Intent
Alright, another question:
Before you start an article, are you completely aware of why you're writing it?
I mean, what's the purpose of that post and why do you think it's a good idea to publish it?
For example, is it the kind of content that will drive massive traffic to your blog? Or will it make you a lot of money from affiliate sales? Maybe you're hoping to get tons of shares on Social Media?
Whatever your reasons are, you need to know them before you even click on the "Add a new post" button.
Make no mistake, not every type of content is supposed to achieve all of the goals mentioned above.
Let me elaborate further on that:
It's not a smart idea to stuff each of your posts with affiliate links, hoping to make a sale. Just like it's not a smart idea to focus on bad reviews you can't monetize for the traffic they'll bring you.
As you grow as a blogger, you'll have to find a balance between the different types of content you're producing. And you should never lose sight of why you're producing it in the first place.
Related: How To Write Blog Posts That Sell
6) You Don't Have A Schedule
That's right, I'm talking about a blogging schedule.
After all, your site is not just a hobby, but an online business, isn't it?
The blogging game is not over yet - don't hold yourself back from playing!
Then, you'll have to get really serious about it.
Because if you think that posting once a month is fine, then you'll find out why blogs fail from your own experience.
Now, I'm not saying that posting once every 30 days will ruin your blog. But it will work for you only after you're already quite a successful blogger.
Not a minute until then!
For now, try to post at least 2,3 times per week.
Most importantly, find a rhythm that works for you and stick to it.
If you post every Monday and Friday for example, your readers will learn when they should show up for brand new content.
Needless to say, you'll gain a lot of discipline and work ethic doing your best not to disappoint them.
7) You're Not Persistent
Let's cut to the chase, shall we?
Do you want to know the biggest reason why blogs fail constantly?
Well, it's because nowadays most of the people are all about "instant gratification".
Meaning, they start a site, blog for a couple of months, and abandon it soon thereafter.
Wondering why is that?
Simply because they don't see any significant results in the first 6 months or so.
In my opinion, to expect big results in such a short period of time is just insane.
With rare exceptions, that's not possible!
Firstly, because your blog is an online business. As such, it will take time, works, and efforts on your part to make it truly profitable.
Secondly, blogging is a marathon, not a sprint. And if you think any different, you're in the wrong kind of business.
Before I leave you today, here is the one thing you should always keep in mind:
The only way to make sure that you'll fail as a blogger is to never become one.
With that being said, did all of your questions regarding why blogs fail find their answers?
If they didn't, leave them in the comments section and I'll be happy to answer!