Hey you all, business owners! First and foremost, I know that my title says Shopify Reviews 2018, but I'm writing this update in January 2019. So, rest assured that all the info will be up to speed.
Now that we got this out of our way, let's talk some serious business!
Today, you'll get to learn everything there is to know about e-commerce, online stores, and how to use them in order to make a fortune online.
This post may contain affiliate links. See my disclosure here.
For starters, I need to make something perfectly clear:
Whether you're already experienced in e-commerce or you haven't even set up your website yet, this article will cover the topic from all possible angles.
Alright then, let's get this review moving, shall we?
Nowadays, Shopify is considered the industry leader and the number 1 choice of online shop builder.
But exactly how much truth there is in that statement?
In short, Shopify is an e-commerce platform where you can build your own online store and sell anything you want (products or services).
Above all, it was created with a singular goal in mind:
To provide every business owner with an easy and simple way to take his work to the next level.
So, if you feel like dealing with e-commerce is your true calling, you may want to keep reading!
Related: eCom Profit Sniper
Personally, I find the way Shopify came to life quite fascinating, so I just have to share it with you.
I hope that you won't mind this tiny detour that has a lot to do with snowboarding...
Actually, it turns out that few snowboarders are the people responsible for the birth of Shopify.
What they really wanted to accomplish was to find a smart way to sell and deliver equipment to snowboarders all around the world. And it didn't take them a long time to realize that the online market back in 2006 simply won't do.
In other words, when the Shopify's creators couldn't find the ultimate shopping experience online, they invented it themselves.
Needless to say, they've done an outstanding job:
Currently, more than 600,000 online shops are hosted on Shopify, generating BILLIONS in sales so far!
To sum up, Shopify is an e-commerce website builder that will allow you to create your online shop. You'll be able to organize and customize your shop in any way you see fit. Meanwhile, your goods and services will reach people from any place in the world.
For instance, let's say that you would like to build an online store that sells shoes (I know I would!), but you have no experience with coding.
Well, the good news is that you with Shopify you don't need to have any expert knowledge what so ever.
Once you get on it, you'll be pretty much lead by the hand through the whole process.
Basically, to get started with Shopify is a child's play.
Firstly, when you start building your store, you'll be provided with 100 templates ready to be used. On top of that, you won't need any additional help - those store designs are gorgeous and already optimized to deliver great conversion rates from your audience.
Secondly, you'll have to choose the template you would like to use. In addition, you can add text, logo, images, and even videos to brand your store.
Finally, when you're done with the customization, you can start selling immediately thanks to Shopify's built-in shopping carts.
In short, just about everything!
To be honest, I've seen tons of shops built on Shopify. And they sell coffee, food, art, clothing, and even tattoos!
If you would like to see for yourself, here is an awesome article on the Top 50 Successful Shopify Stores in 2018.
Above all, no matter what kind of products you're interested to sell - physical/digital product or service, you'll be able to list it on Shopify.
Basically, Shopify is so much more than a simple online shop builder.
The people behind it are trying hard to help you grow your business.
As a result, the platform will challenge you to do the best marketing possible for your store.
I mean, just look at some of the features that you'll be provided with:
1) SEO features - click-worthy headlines, title and meta tags. Well, Shopify would very much enjoy seeing your e-commerce site on the first page of the search engines.
2) Email integration with MailChimp
3) Google Advertising Programs
4) Flexible payments - not only your customers will be able to use all the major credit cards, but you can also take advantage of Shopify's POS system to accept the payments.
Even more, the Shopify card will be more than friendly to your business. Because it will provide you with cash back responses, so you can recover lost sales.
Here, the info that covers all the advantages of the platform is kind of a lot!
Subsequently, just a couple of words or bullet points will be nowhere near enough!
As I already mentioned, Shopify is not rocket science. You don't need to be an expert in coding. If you learn the basics, the platform will do all the heavy lifting for you.
In addition, it will give you the tools to create web pages, add product images and details, divide products into categories, manage your inventory, keep track on your orders, set customers accounts, etc.
Naturally, you'll need all that if you want your customers to have a great shopping experience.
Speaking of your clients, they'll be able to login to their accounts and sort out their personal information like address and credit card details.
Now, a couple of notes that you may find beneficial for your business:
a) Analyze customers behavior - look at their location and how much they spend in your store, so you'll be able to adjust your marketing strategy.
b) Take care of staff login - if you have employees, you can choose what kind of permission level to grant them.
c) Accept payments from 70 payment processors in different currencies.
Again, Shopify will offer you more than 100 themes to choose from.
Generally, when building your store you would like to give it the most attractive and professional look possible, wouldn't you?
Considering the templates are top-notch, it's hard to imagine that you won't be able to achieve the look you're aiming for.
Believe it or not, the platform will offer you more than 1,200 apps just so it would be possible for you to add more functions to your shop.
These incredible tools will help you not only to manage your marketing and sales but with administrative tasks as well.
However, you should know that not all of the apps are free of charge.
Nowadays, the majority of Internet users are going online through their mobiles. We all know that and so does Shopify.
Therefore, the platform comes with a built-in, totally free mobile e-commerce shopping cart features.
According to plenty of researches, every 2 out of 3 potential customers don't complete their purchases.
Meaning, as far as they go is to place their chosen items in the shopping cart.
Truth to be told, you shouldn't be surprised by that fact. People tend to get distracted when they're online.
Although, that's not a good thing when you own an online store, is it?
But Shopify has a solution that will help you escape this kind of situations - advanced shopping cart provider.
This super cool feature will track down all of your distracted customers to be and will remind them to complete the process.
Can you imagine what that will do for your sales?
As you probably already know, every website needs a hosting service to be able to appear online. And that hosting costs a certain amount of money that you'll have to pay each month.
However, this is not the situation with Shopify.
The platform will host your online store and with that goes unlimited amount of bandwidth.
In other words, even if you hit the million mark of visitors per month, you won't have to pay anything extra than your monthly plan.
Plus, Shopify is big on security. So, your customer's personal details will be fully protected.
Make no mistake, no matter how simple to use Shopify is, you'll still have questions from time to time.
Eventually, you may need the help of the support.
But you shouldn't worry too much because the platform is there for you 24/7.
As rule of thumb, there is no such a thing as a perfect product or system.
That being said, even Shopify is not an exception of that rule!
Actually, this one is a no-brainer.
Considering how much Shopify offers and what can deliver for your business, it goes without saying that there's going to be a price.
Speaking of prices, you should also be aware of the fact that the platform will charge you for every sale you make.
The fee that you'll have to pay depends on the plan you're currently using:
- Basic Shopify Plan - 2%
- Shopify Plan - 1%
- Advanced Shopify Plan - 0,5%
Well, do you think that's unfair?
Respectfully, I'll have to disagree.
Ultimately, as your site grows, so will your sales and the number of visitors to your store.
So, the extra fee you'll be charged with is to cover the technology being used to power all those sales.
However, there is a way to avoid that extra expenditure - if you use the Shopify Payments for all your transactions, all the extra fees will be removed from your account.
To be honest, that's not entirely true!
For instance, let's say that you really like to have Freshbooks considering it's the leading accounting software. It will cost you around $32/month.
Now, what's the alternative?
You can sign up for accounting software elsewhere, export your sales information, import it manually into your news software, and pay to a third-party bookkeeper to manage your sales.
When you do compare those two options, which one do you think will cost you more?
Especially, considering the Shopify's App is fully integrated and you won't have to work manually on the accounting aspect?
Finally, time to see what you'll have to pay to secure your spot on Shopify:
1) Basic Plan - $29/month
2) Shopify Plan - $79/month
3) Advanced Plan - $299/month
In my opinion, if you're about to start your very first online store, the Basic Plan will be just fine to use.
Of course, there will be the free trial first, so you'll be able to decide if Shopify is the best option for your business.
Personally, I believe everyone who would like to expand his business to an entirely new level.
So, if you would like to start an online shop or already have a physical store that could sell its product worldwide, then Shopify is the best option to go with.
Besides, the platform is a partner with eBay since 2017.
Meaning, having your store on Shopify will give you the chance to reach 170 Million eBay buyers!
Related: EZ Bay Payday Review
Currently, the number of business owners who trust Shopify is more than 600,000 and it's growing constantly.
Honestly, after everything that you got to read so far, can you think of another platform that can do for your business what Shopify will?
In case you have any questions or opinions you would like to share, please do in the comments section below.
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