First thing first, online friends - how many of you are huge fans of Pinterest? Considering you're currently reading my article on Pinterest tips and tricks, I would like to believe that it's all of you, no exceptions.
If I'm correct, that's awesome!
But even if you're just starting to work with this platform and have no idea what you're doing yet, let me tell you:
Above all, there is no need to freak out.
Because today I'll do my best to help not only the advanced users of Pinterest but the complete beginners as well!
This post may contain affiliate links. See my disclosure here.
*Article Updated May 2019*
As I already said, for the sake of the newbie bloggers who are not familiar with everything Pinterest is capable of, let's cover all the basics for a quick minute.
Quite frankly, this platform can be really confusing and intimidating when you're stepping on it for a very first time.
In my opinion, that's mostly because of misconceptions and tons of Pinterest myths too many people still believe in.
For instance, the first time I've heard of Pinterest, I thought that it's just another Social Network, not that different from Facebook or Twitter.
Needless to say, I couldn't be more wrong!
So, allow me to clear the air with a brief explanation about what Pinterest is and why it's a great idea to use it when you own a blog:
Meaning, the platform has an algorithm to rank all of the content being uploaded.
Likewise, you'll have to put some serious efforts into mastering Pinterest SEO if you want to see your pins at the tops of the search results.
Once a post of yours manages to get to the top, chances are it will stay there for a very long time.
Considering there are far fewer content creators on Pinterest than there are on Google, it's much easier to secure decent rankings.
As a result, people will be able to find your work for years after you first published it on the platform.
According to the statistics, more than 80% of the people on Pinterest have made a purchase at least once.
And that's what you need to know if you're interested to monetize your website through affiliate sales, right?
Before I go any further, there is something that I believe you should know:
By all means, all of the strategies I'm about to share with you are not carved in stone or hard-and-fast rules.
However, these Pinterest tips and tricks are working quite well for me so far.
That being said, every website and every blogger is different. Subsequently, your results may vary from mine, depending on your niche and a couple of other factors.
Plus, keep in mind that Pinterest really enjoys running updates every now and then...
Anyhow, let's start making sure that you're building your account on solid ground, shall we?
Generally, it's no secret that when people are on Pinterest they don't spend 5 minutes staring at each pin, trying to decide should they click or not.
On the contrary, they scroll down the smart feed lightening fast. After all, we're all busy, so no time to waste, right?
Therefore, your pin has between 3-5 seconds to grab that user's attention.
And yes, I know that this sounds like a pretty hard task, but it's not impossible to achieve!
In order to do that, there is no magic formula - all you can do is creating the best-looking and attention-grabbing pins you possibly can.
Now, here are a couple of things to keep in mind:
Above all, take this recommendation with a grain of salt!
Currently, Pinterest is favoring much bigger pins.
For instance, my latest pins are 750:1350 px. Similarly, if you go even bigger (1000:1500), chances are your pins will get more engagement.
If your site is not making any money yet, this may sound like horrible advice. But let me tell you why you should seriously consider it anyway:
When you're using a free photo that has been used on Pinterest already hundreds of time, the platform gets confused.
I mean, when your chosen image is connected to tons of different URLs, don't be surprised if that pin fails to deliver!
So, the main reason why you're using Pinterest is to advance your website, right?
Then, it goes without saying that you'll need a business account.
Next, let's talk about the name.
Basically, there are a lot of different opinions about should you use your own name or the one of your brand.
In my opinion, you can't go wrong either way. As long as you add keywords to go along with it!
Considering Pinterest won't give you a lot of room for that, choose wisely the keywords that best describe your business.
Not to forget, place a few relevant keywords in your profile description as well.
And that's important because when people are looking for information on the platform, profiles appear in the search results as well.
Quite frankly, talking about your boards is going to be one of the most important Pinterest tips and tricks today.
Above all, the condition of your own boards can pretty much make or break your account.
Meaning, if you really want to see tons of Pinterest traffic, your boards have to be optimized to the fullest.
Firstly, don't get cute when choosing a board name. On the contrary, go for the term that is most likely to be searched, not the one you think sounds funny or entertaining.
Secondly, a few relevant keywords are not good enough description. It may have been before, but it's not anymore! Likewise, add at least a couple of keywords-rich sentences that fully describe what this board is about.
Actually, there is a simple explanation of why that's so important:
As a rule of a thumb, the first time you save a brand new pin, that pin needs to go to the most relevant board first. Subsequently, a big part of how Pinterest understands what your pin is about is by pulling information from that board's description.
Truth to be told, I've given it a lot of thought about what's the right way to lay out this article for you.
So far, everything you've read is purely the basics of using Pinterest for business.
That being said, I believe that the best I can do from now on is to share with you how I work with Pinterest to grow my business.
Hopefully, my own strategy will help you to advance your brands as well!
Honestly, if I had a dollar for every time I said that Pinterest is a search engine...
Well, it is. And that means you'll need to research and target keywords you would like to rank for just like you do for Google SEO.
Basically, if I have to single out one of the Pinterest tips and tricks to focus your attention on, it's going to be this one:
A properly keyworded pin (title, alt tag, pin description) is what will help the users to find that pin and engage with it.
So, if you want your pins to get tons of clicks and saves, you have to put some serious efforts into mastering Pinterest SEO.
Once you do that, you'll be able to drive an insane amount of traffic from Pinterest to your blog.
With the risk of repeating myself again, I can't stress enough how important your own boards are for achieving success on Pinterest.
Personally, I work on mine every single day.
Now, when you're just starting, you may not have a lot of content yet.
However, as soon as your articles are piling up, it will be a great time to expand the number of your boards.
Not sure why you should do that?
Simply said, for each one of your pins, there have to be at least 4,5 relevant boards that pin could go to.
Let me explain why that matters:
By all means, Pinterest won't be beneficial to you if your game is "set it and forget it".
On the contrary, the more you save a pin to relevant boards, the better chance you'll have for that pin to gain serious exposure.
Actually, I think that the best way to explain myself here is with an example.
Today, this article of mine is all about Pinterest tips and tricks, right?
Therefore, when a save the pin leading to that article for a very first time, it will go to my "Pinterest Tips" board.
Later on, I'll save that pin to other relevant boards of mine - blogging tips, blogging for beginners, etc.
To clarify, I don't mean that you need to be on Pinterest 24/7, 7 days a week.
That being said, it's a common knowledge that the platform favors its serious and committed players.
Meaning, it's much better for your business if you are on Pinterest 15 minutes every day than 2 hours once a week.
After all, you don't want Pinterest to think of you as somebody who logs in just to dump your pins, correct?
Quite frankly, going with the 80:20 pinning rule is the most common of the Pinterest tips and tricks for complete beginners.
In case you have no idea what I'm talking about, let me clarify:
Above all, if you're a newbie blogger with like 5 posts so far, you don't have enough original content to pin every day.
Therefore, a widely used practice on Pinterest is to pin 80% of another site's articles and 20% of yours.
Generally speaking, that's all sweet and great for a start. Even more, Pinterest will see you as a team player.
However, once you develop your website and have much more content, the best thing for your business is to forget about this rule!
By all means, you're on Pinterest to promote your own brand, not someone else's.
So, your pinning strategy will have to shift full circle!
Currently, I'm pinning 95% of my own pins and 5% pins of other websites.
And guess what, Pinterest is perfectly OK with that!
As a rule of a thumb, Pinterest gives a priority to the first 5 pins you save every day.
To clarify, the "new day" for the platform begins at 8 P.M EST.
Needless to say, make sure that the first pins you upload are your own content.
Because those are the exact pins your followers will get to see first!
Now, there is a bit of argument whether adding hashtags at the end of your pin's description is a good idea or not.
Considering I'm writing about the Pinterest tips and tricks that work for me, in my opinion, you should definitely take advantage of the hashtags.
Basically, they are helping your content to reach a wider audience.
But don't go overboard with them - limit their number to 3, 4. Plus, hashtags works best when you add them to a brand new pin.
Meanwhile, don't bother going back to your old pins just to add a hashtag or two!
First and foremost, I'm a firm believer in the manual pinning - a computer cannot see what I'm able to see when I'm spending time on Pinterest.
Therefore, I'm pinning around 80% of my pins manually.
However, I live in Europe and, if I have to guess, some of you do too.
And considering the best time to pin (when the majority of users are online) is after 6 P.M. EST., there are 2 possible ways you can do this:
Stay up until the early hours in the morning or get automation.
Personally, I choose to automate and unless you can function with little to no sleep, you should too.
In other words, Tailwind is a MUST!
Firstly, because it will do the job for you while you're sleeping or simply don't have the time to be on Pinterest.
Secondly, because this tool does offer an awful lot - features like smart schedule (your pins will be saved at a time when the better part of the users are on Pinterest), pin inspector, Tailwind tribes, etc.
Lastly, because Tailwind is the only partner that Pinterest has approved. Meaning, the platform is perfectly fine if the tool is pinning instead of you.
In addition, Tailwind has a free trial - you can try everything it has to offer for a whole month, completely free of charge.
OK, time for my final advice where Pinterest tips and tricks are being concerned:
By all means, sometimes the tiniest details can make a huge difference. And Milo Tree happens to be a great example.
To clarify, this plugin is what will cause a slide-in to appear at the bottom right side of your web page. And that slide-in will suggest to your readers to follow you on Pinterest, Facebook, or Instagram.
Believe it or not, using Milo Tree will help you to build your Social Media following pretty fast.
Plus, it's worth to mention that it only costs $9/month!
Quite frankly, Pinterest is changing all the time.
Truth to be told, it's not the easiest platform to master.
That being said, it's still pretty awesome in allowing bloggers to drive traffic to their websites. And I don't see a reason why you shouldn't take advantage of that.
Now, any thoughts or question about the Pinterest tips and tricks I've just shared with you?
If the answer is yes, leave me a message in the comments section and I'll be glad to talk to you!
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