Hey, Pinterest fans! Since the summer is officially over, how about we get busy and down to business again? And considering Pinterest never sleeps, then why should you? I’m not – I had to put some serious efforts to present to you the Pinterest tips and tricks I’m using.
And guess what?
They could pretty easily help you in that department too.
So what do you say?
Ready to compare notes? I bet both of us will learn something in the process!
This post may contain affiliate links. See my disclosure here.
Seriously – this is the one question that doesn’t really need an answer.
But it will get one! Just because:
Whatever the situation may be, let me give you the brief explanation:
#1 – Pinterest is a Search Engine
As soon as you start shining with some awesome content, your work could be easily found and saved by millions of users
#2 – The Content You Share On Pinterest Is EVERGREEN
Even posts from years ago are capable to still bring you tons of traffic
#3 – Pinterest Users Are BUYERS, Not Just Readers
Do I even need to comment any further on that?
Didn’t think so!
Alright then – here is what I managed to learn in the few short months on this almighty platform:
Let me just get this out first:
All the strategies I’m about to share are not carved in a stone.
These are not hard – and – fast rules.
It’s more like everything that’s been working for me so far. You may get slightly different results, depending on your niche and the kind of website you have.
And there is the thing with Pinterest updating its algorithm every other week… It’s hard to keep up with all the changes!
But generally, most of the tips you’ll read are delivering JUST FINE. No matter the topics you’re covering on your site.
So here they are:
Pinterest’s users tend to scroll down their smart feed with the speed of light!
What can you do? We’re all busy, no much time to spare!
So, basically, you have around 5, maybe 10 seconds to grab that person’s attention. It’s a hard task, but not impossible to achieve.
And how do you do that?
By creating the best pins you possibly can:
Your pins should always fit into the 2:1 ratio. I see some people still going with 735:1102 ratio (the previously recommended size) and they’re having a great success.
But if you choose to go with a different pin size, make sure you don’t overdo it. Anything too large and your pin will be cut off.
Truth to be told, using a stock photography is probably the smartest move you can make.
Then again, not everyone can afford to pay for photos. Thankfully, there are a couple of places where you can find high-quality, FREE images to use for your blog:
I’ve been using Pixabay quite a lot. And even though you won’t always be able to find exactly what you’re looking for, it’s still a great website to grab an image from.
Now – back to your pins:
There is much more to be said about how to create the perfect pin. What a great reason for me to create a whole article just on that!
The main purpose for you to be on Pinterest is to grow your website, right?
So it goes without saying that you’ll need to create a business account. You gotta keep an eye on Pinterest’s Analytics for crying out loud!
What about the name?
I’m a bit torn on that. Some bloggers are using their personal names, others – the name of their brand.
In my opinion – you can’t go wrong either way. As long as you place keywords to go along with it.
Pinterest won’t give you a lot of room for that. Do your best and choose the words that describe your business wisely.
Personally, I decided to go with the name of my website. I thought:
Everything I’m going to do on Pinterest is about growing my brand. It should be all about my website, not about me.
And I didn’t forget the keywords! Cash Embrace is focused on different ways to make money online, so I went with this:
Did you notice something else in the photo?
Yeah – you should place relevant keywords in your profile description. At least a few of them.
When people type the words they need information on, profiles will be shown as well!
So use this information and make it count!
Just like your profile, your boards HAVE to include the keywords you want to rank for.
What I see most of the bloggers do is adding a couple of keywords, separated by a comma. And it works just fine!
Pinterest gives you 500 boards to work with. I think it’s more than enough, don’t you?
Cover boards, anybody?
I believe those are necessary to make you look as professional as possible. Then again, adding a cover to every single board you have can be pretty time-consuming.
I haven’t finished mine yet! if you haven’t either – don’t sweat it!
It’s not the most important thing for your account. I’ve seen plenty of profiles without board covers and guess what:
They still get millions of views every single month!
I thought a lot about how I should lay out this article for you. After giving you the basics, I decided that the best course of action is to share with you my own personal strategy.
Here it goes:
If I had a dollar for every time I said that Pinterest is a search engine…
Well – it is! Which means that you need to use keywords just as you would on Google.
Basically, if there is one thing I want you to take away from this post and to always remember is this:
The smart use of keywords is how your pins will get found on Pinterest.
Add them to your pin’s description.
Don’t leave that space blank. It’s been giving to you for a reason.
Here is an example of what happens when I type “Pinterest tips” in the search bar:
For business, for bloggers, and tricks, tutorials…
Those are all relevant keywords that have been frequently searched along with “Pinterest tips”.
So, yeah – I would say:
Don’t skip the good old keyword research before uploading your pin!
When you are just starting on Pinterest, you probably don’t have plenty of content yet.
But as soon as your articles begin to pile up – expand your boards!
Wondering how this will benefit you?
Every time you make a new pin, you’ll have maybe 4,5 different boards to pin it on.
Does this make any sense to you? It should:
Maybe a user is not interested to follow your whole profile. But this person is going to follow a specific board of yours if he really likes it!
Not to mention that you’ll increase your reach if you save the same pin to at least a couple of boards!
And since we are on the subject of boards…
Actually – this is a proven rule.
Pinterest will assign a subject to a pin based on the board you have saved it first.
Here is an example to help you fully understand what I’m talking about:
This post is about Pinterest tips and tricks. The pin I’ll create on it will be saved on my “Pinterest Tips” board first.
And then eventually, my pin will go to other boards as well – Blogging Tips, Blogging For Beginners, etc.
To pin constantly is kind of a no-brainer. You need to be on the platform every chance you got!
Pinterest just love that!
They will see you as a serious and committed player. When the trust is built, the platform will start to favor your pins!
It’s always preferred if you spend 2o minutes on Pinterest every single day than 2 hours once a week.
Pinterest wants to see you engaged and not just using this search engine as a place to dump your posts.
OK – here is the deal:
When you don’t have much content yet, you’ll find pinning other blogger’s posts to be the best advice ever. And I believe you should.
The general rule is to pin 80% of another site’s articles and 20% yours. That’s fine.
Pinterest will give you the time of the day. After all, you’ll show yourself as a team player.
But that all has to change once you have more material.
Just because you are on Pinterest to promote YOUR website.
So there is nothing wrong if eventually, you start to pin more of your content than someone else’s.
I pin probably 70% of my posts and around 30% of fellow bloggers’ content.
It is what it is:
I still play well with others, but I like to play MY game from now on!
And you should too!
Pinterest will give a priority to the first 5 pins you save each particular day.
Just to be clear:
The “new day” on the platform starts at 8 PM EST/5 PM PST.
So make sure the first pins you add right after 8 PM are YOUR content.
Those are the pins your followers will get to see FIRST!
This is something I always keep in mind. It won’t hurt if you do too!
Yeah, those work on Pinterest as well.
When you are adding keywords to your pin’s description, you may throw a hashtag in there. Or maybe two.
Don’t go overboard though. Limit the number of hashtags to 5.
Hashtags will help the reach of your NEW content. You can add them when you create your latest pin.
There is no point in going back to your old pins and redoing them with hashtags. So don’t waste your time!
Should you pin manually or not?
A lot has been said on this subject. Different people will express different opinions.
This is what I know to be the truth(and what works for me):
I pin manually every day. I happen to be aware of the fact that Pinterest is fond of people who like to spend time on their platform.
But that’s not the only thing I do!
I use Tailwind to automate a part of my pinning routine. And I gotta tell you:
Tailwind turned out to be the game-changer I needed!
This tool is smarter than me. It may be painful to confess this fact, but somehow, I’m OK with that.
If you are determined to expand your reach on Pinterest, then Tailwind is a MUST!
There is a free trial, so you won’t have to pay a single cent for your first month. And you will get:
Tailwind knows what time of the day or night your followers are the most active. That’s when your pins will fly to your chosen boards
A killer feature! It’s better than any kind of Analytics you can hope for.
You’ll be able to see which of your pins are performing the best!
What can I say about them?
You gotta see it to believe it!
My reach on the Pinterest skyrocket to MILLIONS of viewers thanks to the tribes:
That’s a cool screenshot, don’t you think?
Just to be clear:
I doubt that what I’m about to tell you will be something that you’ve never heard before.
My favorite way of expanding on Pinterest is called Milo Tree.
You know how when you visit a website there is this cute little slide- in that shows on your right side? And says “Follow On Pinterest”?
That’s the one!
I just love it! It makes my work so much easier.
I’ve noticed a delicious increase of new followers just a week after signing for Milo Tree.
And it cost only $9/month…
In my opinion – pretty awesome deal, isn’t it?
Alrighty then! I think that’s it for today.
Don’t own a business yet? Have a look at My Top Recommendation for starting one!
I hope you enjoyed this article. If you found it helpful, I would be delighted!
Let me know in the comments section below.
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