First and foremost, the Pinterest tips and tricks you’ll discover in this article are for bloggers, content creators, and businesses, hence the title!
So, if you want to learn how to use Pinterest for inspiration, this blog post will not serve you well.
Millions of people use Pinterest to plan their vacations or gather parenting tips. But bloggers and other content creators spend time on the platform for entirely different reasons:
Considering Pinterest is a visual search engine (not a Social Media platform), marketers rely on it to drive traffic to their web pages, increase brand awareness, and diversify their marketing strategies.
Long story short, Pinterest does the trick if what you’re looking for is another avenue to new customers for your business.
According to statistics, over 80% of Pinterest users have purchased after discovering a product on the platform.
And that’s all you need to know to realize that it’s time for you to learn Pinterest Marketing and incorporate it into your business strategy.
Pinterest Tips And Tricks: How To Use Pinterest For Business
Here is the deal with Pinterest:
If you think that you can master Pinterest Marketing at once and go with the same approach for years, you’ll have to adjust your expectations:
By all means, Pinterest is one of these platforms that changes a lot – the team behind it is implementing new features and best practices.
As a result, you’ll need to have your thumb on Pinterest’s pulse and keep your eyes open to what’s working right now.
For example, Pinterest Group Boards used to be essential a few years ago, but they’re not anymore:
Currently, Pinterest puts a big emphasis on pin engagement – that’s one of the reasons why creating idea pins is the new normal for most pinners.
With that said, here are my top Pinterest tips and tricks that will help you make the most of Pinterest and market your business on the platform:
1) Outline A Pinterest Marketing Strategy
While some of you are probably long-time Pinterest users, others might just be starting on the platform.
If you’re on the verge of getting your business on Pinterest, you don’t have a marketing strategy yet.
Why do you need a Pinterest Marketing strategy at all?
Well, coming up with such a strategy will allow you to keep your eyes on the prize at all times.
Now, what that prize exactly is?
Basically, learning how to take advantage of everything Pinterest has to offer to content creators will lead to gaining a large following on the platform, tons of traffic to your pages, product sales, and affiliate sales.
Have a look at a few ideas that will help you craft a smart Pinterest Marketing strategy:
- Set specific goals to achieve in a realistic period of time
- Learn everything about Pinterest Audience (location, age, interests, etc.)
- Discover your target audience on Pinterest
- See what your business competitors are doing on the platform
- Plan and create relevant to your business content that will be a great fit for Pinterest users
2) Create SEO-Optimized Boards Relevant To Your Niche
For starters, you can’t pin a single graphic on Pinterest unless you have at least one Pinterest Board to accommodate it.
So, one of the first things you’ll need to do on Pinterest is to create boards relevant to your business and optimize them for search intent.
Pinterest is a search engine, remember? Likewise, working with keywords is an activity you’ll have to perform each time you plan Pinterest content creation.
I suggest starting with at least five Pinterest Boards – make sure you build them around the main keywords that reflect the nature of your business.
Also, you won’t have tons of content to pin in your early Pinterest days, so pin relevant pins of other creators.
3) Brand Your Business On Pinterest
Before we continue with the rest of the Pinterest tips and tricks, let’s discuss branding for a minute.
It goes without saying that you’ll need a Pinterest Business account and not a personal one.
While you can always switch a Pinterest Personal account to a business one, I recommend starting a new business account from scratch.
This way, you’ll begin building your business presence on the platform without having tons of unrelated pins to confuse the search engine:
Letting Pinterest know what your business is about from the start will help you gain traction on the platform faster.
There are a couple of things you can do to brand your business on Pinterest:
- Use the name of your business as a Pinterest user name
- Implement your brand colors and fonts to your Pinterest boards and pins
- Place your business logo as a Pinterest profile picture (a high-quality headshot is fine as well since you’re the face behind the business)
- Claim your website
- Enable rich pins
- Write keyword-rich Pinterest Bio
4) Pin Engaging Content
If I have to single out just one of all the Pinterest tips and tricks I learned over the years, let it be this one:
By all means, always pin high-quality pins that promise engaging and captivating content.
What makes a Pinterest graphic such a pin? See for yourself:
- Vertical Image Of 2:3 Ratio: According to stats, nearly 90% of Pinterest users log into the platform on mobile. You don’t want them to skip clicking your pins just because they looked cropped.
- Text Overlay: Pins without any text on them won’t go anywhere.
- Branded Image: Try to keep the colors you use on pins consistent with your brand. That will help Pinterest users start recognizing your business pretty soon after they begin to save your images.
- Links: Every pin you post on Pinterest has to contain the URL of the relevant post.
5) Test Different Pin Formats
Quite frankly, I can’t emphasize enough the fact that Pinterest is a visual search engine. As such, visuals play a crucial part in the way your content will perform on the platform.
But who says that the only type of visual you should bet on is an image? Let’s not forget that idea pins are a huge deal on Pinterest at the moment.
Furthermore, uploading video pins is a smart Pinterest Marketing strategy you should give a try at some point.
Videos have the ability to tell the story behind a brand or a product. And we all know that using a well-crafted story is the best way to market a product.
With that said, I highly recommend experimenting with different pin formats – doing so will help you discover what works best for your business on Pinterest.
6) Follow The Best Pin Design Practices
Generally, the pin size you should use for your graphics may vary:
Pinterest changes its preference for the graphic size from time to time.
Be that as it may, your pins have fit the 2:3 aspect ratio.
Feel free to create pins with the following dimensions:
- 600×900 PX
- 1000×1500 PX
- 1200×1800 PX
- 2000×3000 PX
7) Pin Fresh Pins Every Day
I get it – who has the time to create tons of new pins daily?
However, you better find the hours if you want to gain traction on Pinterest in the long run.
Nowadays, Pinterest is transparent about the fact that content creators should upload new pins as often as possible.
To clarify, a fresh pin is a brand new image and text overlay that goes to a specific blog post or a product page.
Requesting fresh pins from creators makes sense:
After all, Pinterest doesn’t want its users to see the same pin every day and all the time.
8) Don’t Pin The Same Pin To More Than 10 Boards
Next on my Pinterest tips and tricks list is the topic of how many times you must pin the same pin to multiple boards.
In my experience, you should never pin the same Pinterest graphic to more than ten relevant boards.
After the recent changes in Pinterest’s algorithm, constant repinning of the same pin to plenty of boards is no longer ideal.
Posting a pin to too many boards hides the risk of your account turning into a spamming profile– which can lead to account suspension.
9) Create Pins For Users And Not For Pinterest
No matter which search engine we’re talking about, all of them care about helpful content the most.
Subsequently, your pins have to promise valuable information that will help the user solve a problem or get an answer to a question.
A piece of advice:
Do your best to post pins that answer questions on a broader topic – such a strategy will help your business reach a much larger crowd on Pinterest.
10) Pin Consistently
As you can guess, the last point of my Pinterest tips and tricks is all about consistency.
Spending time pinning on Pinterest is the best marketing strategy you can implement for your business:
It’s always better to pin a bit every day than pinning tons of content all at once.
Pinterest respects creators that work hard to build their presence on the platform.
Long story short, slow and steady wins the race when it comes down to increasing your brand’s reach on Pinterest!
5 Extra Pinterest Tips And Tricks For Business Users
- Use Pinterest’s Browser Extension: Pinterest offers browser extensions for Firefox, Chrome, and Microsoft Edge – taking advantage of them will make your working process on the platform easier.
- Make The Best Of The Seasonal Trends: Content about Christmas, Easter, Mother’s Day, or Halloween might explode on the platform if you pin it on time.
- Place Relevant Hashtags For Bigger Exposure: Adding hashtags in your pin’s description is still one of the best practices on Pinterest.
- Write In-Depth Pin Description: Speaking of pin descriptions, they should always contain the most relevant keywords your pin is targeting.
- Try Pinterest Ads: While Pinterest Ads come at a cost, they’re worth the try.
Pinterest Tips For Business – Frequently Asked Questions
How Do You Get Good At Pinterest?
- Know your Pinterest target demographic
- Pin fresh pins daily
- Create engaging and captivating content
- Add text enticing text to your pins
- Include informative description
- Place relevant keywords and hashtags into your pin’s description
- CEO-optimize your Pinterest boards
What Are Pinterest Best Practices?
- Upload vertical images with a 2:3 aspect ratio
- Brand your pins
- Optimize your pin images for Pinterest CEO
- Check your links
- Spend time pinning on Pinterest daily
- Don’t pin the same pin to more than 10 boards
How Many Pins Should I Pin Per Day?
Currently, most pinners reach success on Pinterest by pinning between 5-15 pins a day.
Of course, the number of pins you’ll pin daily depends on many factors, such as how many blog posts you have, how much time you can spare for creating fresh pins, etc.
With that said, make sure that you don’t pin the same URL twice in less than 24 hours.
Is Pinterest Still Relevant?
Basically, Pinterest is one of the largest online platforms in the world – it attracts millions of active users every month.
Likewise, Pinterest is still a suitable platform for business owners and content creators who want to increase the reach of their brands.
What Types Of Content On Pinterest Performs Best?
- Pins with stunning images and enticing text
- Inspirational quotes
Is there something I should say when discussing the latest Pinterest tips and tricks for businesses and content creators?
In my opinion, there always is:
Above all, the platform keeps changing – that means you’ll need to adjust your Pinterest Marketing strategy accordingly.
Now, I would very much like to read what you have to say about Pinterest.
Care to share your own tricks that are improving your Pinterest profile?
Or maybe you’ve tested something that didn’t work as expected?
Please, do let me know in the comments section below!
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