First of all, this is not your typical Pinterest tips and tricks article.
Personally, I'm exhausted from reading the same basic Pinterest guidelines all over again - the web space is over-crowded with those.
I'm not going to bore you with strategies you are probably aware of from a long time ago.
Instead, I'll share with you everything I've learned about the platform after actively using it for more than a year now.
A quick heads up:
Prepare yourself - I found out that 80% of everything the "Pinterest Gurus" are spreading around is just not true!
This post may contain affiliate links, try to survive the boredom while reading my affiliate disclosure.
What Is Pinterest And How To Use It To Advance Your Online Business
As I already said, I have no intention the repeat well-known facts about Pinterest.
Since you're reading a blog post titled Pinterest tips and tricks, it's easy to assume that you're a user of the platform.
So, instead of writing down what Pinterest is, I would like to make a final clarification about what is not:
Pinterest is not a Social Media (which the majority of you already know as well).
Just in case a few of you are complete beginners, I would like to point out that Pinterest is a search engine.
Meaning, an algorithm is used to decide in what way the content will be presented to the users.
And that's great for bloggers and marketers - once they learn how to rank on Pinterest, they'll be able to enjoy tons of traffic to their sites.
With that being said, here is the first thing I'm gonna state that some may accept as a bit too harsh of an opinion:
Forget about spending time reading articles such as "Pinterest tips and tricks 2019" or "Pinterest tips 2019".
Unless those blog posts have been freshly updated, what you'll get out of them are strategies that no longer work.
How Pinterest Is Changing In 2020
Truth to be told, one of the first facts I was told about Pinterest from experienced marketers is that the content shared on the platform is evergreen.
Meaning, once you manage to get a pin of yours in the top search results, it will stay there for years.
While that was true for quite a long time, it's not exactly true anymore.
Above all, what Pinterest is famous for are the constant updates on its algorithm.
To sum up, the people behind the platform are pulling algorithm changes every other week. Sometimes even often than that!
Therefore, I wasn't exactly surprised to find out that pins who were top-performing for years are nowhere to be found right now.
Again, I'm speaking from my personal experience and I'm sharing events I've noticed happening in the last year.
If your experience differs from mine, you don't have to take my word for it.
Anyhow, given the regular changes Pinterest is putting us through, how are we supposed to master the platform?
Even more, is it possible to implement a successful Pinterest marketing strategy if Pinterest is a brand new search engine every other week?
The way I see it, the only thing any of us can do is to try to stay informed about the latest changes and to be flexible with our strategies.
Now, before I reveal my latest findings about the platform, let's do a quick review of what hasn't changed up until now.
Older Pinterest Tips And Tricks That Still Work Today
Quite frankly, the Pinterest tips I'm about to share are basic guidelines that have been working for bloggers since a long time ago.
I'm mentioning them just to erase any doubts you may have and to assure you that they're still relevant today.
In short, if you've recently read about "How to use Pinterest for business 2019" or something, it won't differ a lot from these:
- You Must Have a Pinterest Business Account
Promoting your website on the platform means that you're promoting an online business.
Therefore, it's old news that you'll need to use a business account on Pinterest, but it's still important to be considered.
- Claiming Your Website Is Necessary
Just like it was ever since bloggers started to use the platform the promote their content as soon as they've heard about it!
- Enabling Rich Pins Is Unavoidable
We all know how important Rich Pins are when you're building brand awareness.
- The People On Pinterest Are Still Buyers
Thankfully, this hasn't changed as well.
Most of the ordinary users who enjoy spending time on the platform don't just hang there but they place orders and complete purchases too.
And that's big enough of a reason for you as a blogger to keep growing your Pinterest account, isn't it?
With all that being said, it's time to see which Pinterest tips and tricks for business are outdated in 2020.
Pinterest Tips And Tricks To Increase Your Blog Traffic In 2020
As promised, I'll be completely transparent about everything I've learned after spending hours on Pinterest every single day in the past year.
I completely understand if some of my statements seem outrages to you.
Feel free to ignore them if you believe that they're not the right thing to do or they won't work for you.
But they definitely DO WORK for my business and that's why I think that they might benefit yours as well!
1) Your Pins Don't Have To Be The Official Recommended Size
From the day I stepped on Pinterest, everyone was saying that the size of my pins should be 600:900 pixels, with no exceptions.
While that's still the recommended size, I'm no longer using it.
The thing is, while I was hearing what everyone was stating, I kept noticing much longer pins all over my smart feed.
And it looked like they were everywhere and that Pinterest even favors them.
Naturally, I decided to give a different size a try and I haven't gone back to 600:900 ever since.
Right now, I'm testing other dimensions for my pins and I'm creating graphics that are 1000:1500 or 750:1500.
Hey, the latter one is not even the 2:3 ratio as it should be, right?
Who cares? 90% of my best-performing pins were created with these dimensions and that's good enough for me!
2) Pink And Orange Are Not The Only Colors That Do Well On Pinterest
Another pretty common advice you'll hear often is that your pins should be dominated by either the pink or orange color to draw attention.
Being the good girl that I'm, I kept using these 2 colors for months in my early days on Pinterest.
Even though I hate pink but it's not about me, it's about them, correct?
Until one day I couldn't hold back the rebel in my and I went with a different color.
On that day I spent some time wondering why I didn't listen to my gut sooner...
It turns out that other colors are capable to deliver high engagement for your pins too.
Currently, I'm not excluding pink all together, but a lot of my light blue and green pins are doing better than good!
3) Your Pinterest Boards Are More Important Than Singular Pins
It took me a long time to figure out the connection between the condition of your personal Pinterest boards and how well you're doing on the platform.
Originally, I thought that it's all about having viral pins as often as possible.
While that matters as well, improving your Pinterest boards is way more important.
After all, the stronger the board, the better the pins you're pinning to that board will perform.
Simple as that.
So, take your time and optimize your boards properly.
And I'm not talking just about adding relevant keywords... A bit more about this later.
4) You Don't Need Group Boards Anymore
OK, this is one of those Pinterest tips and tricks you'll probably push against.
Before you do that, hear me out first:
By all means, you probably know that Pinterest doesn't favor group boards any longer.
Representatives of the platform said that much a couple of months ago.
However, when you're just starting on Pinterest, joining group boards is one of the ways to get more eyeballs on your pins fast.
I'm not denying that and you can still go for it if you would like.
But what if you've been on Pinterest for a few years now? Will you leave your group boards and focus on your own?
Well, gradually I left all of my group boards.
Even though some were pretty good boards!
May I add, I didn't just archive them - I left them completely!
And do you know what happened in the next couple of days?
My Pinterest traffic not just doubled, but tripled!
5) You Need To Automate Your Pining Sessions - At Least Partially
Truth to be told, I didn't get Tailwind for a long time.
Instead, I was a big supporter of the manual pinning.
Make no mistake, I still am - 80% of my pinning is done manually even today.
At some point, though, you'll realize that Tailwind is a MUST if you're determined to make the best of your work on Pinterest.
Firstly, because you might not be able to pin when your audience is the most active on the platform.
Don't I know that, living in Europe, with 70% of my readers being American, spending time on Pinterest at 3 AM my local time...
Secondly, you need to know what exactly you're doing on Pinterest in detail. And Pinterest Analytics can't hold a handle to the ones Tailwind will provide you with.
Why knowing how every single pin of yours is performing?
You're about to find out...
6) Deleting Pins Will Improve Your Pinterest Account Enormously
There, I said it - waiting for the fireworks...
First of all, I know what EVERY blogger working closely with Pinterest is always saying - that you should never ever delete pins.
Because you never know, some might take off long after you originally pinned them, right?
Listening to that advice, I didn't delete pins at first either.
And you know what? No matter how hard I was trying, my Pinterest account seemed like frozen in time:
Not going worse, but not getting stronger either.
So, I've decided to risk it - started to delete my early pins that haven't got a single repin for more than a year.
Fast forward 6 months and my monthly views are up, my clicks are up, my saves are up...
Every single aspect of my Pinterest game is up.
It makes sense when you think about it:
Getting rid of the dead weight improves the board that dead weight has been hanging on for ages.
In my experience, if a pin hasn't been repinned even once for more than a year, the chance to take off out of the blue is slim to none.
Again, this is one of the Pinterest tips and tricks that work really well for me.
If you feel like it's a big NO-NO, don't follow it!
7) You Don't Need To Pin Hundreds Of Pins To Get Good Blog Traffic
After a recent Pinterest update, the word on the street is that pinning more than 50 pins a day can get you in trouble.
As a result, tons of bloggers who like to pin hundreds of pins per day are freaking out.
Personally, that exact update doesn't bother me at all.
Because after a long time of testing a different number of pins every 24 hours, my investigation showed me that the magic number for my traffic is 15.
Give or take!
Long story short, the quality of your pins matters much more than the quantity.
If you ask me, it's one of those situations where less is more!
8) Forget About The 80:20 Pinning Rule
Another one of the Pinterest tips and tricks I regret following...
To sum up, every newbie on Pinterest is given the same advice:
For starters, pin 80% of other people's pins and 20% of yours.
It made sense at the time - I didn't have a lot of content yet, what else was I supposed to pin?
Yeah, but let's do the math - if you pin 10 pins/day, you're basically pinning just 2 of your own pins.
Say what you will, but if you follow that rule, you're basically working to drive traffic to someone else's blog.
Instead, just make plenty of fresh pins (new images with new descriptions) for your own content.
I'm not saying that it's a bad idea to pin other blogger's pin - I still so as well.
But I exclusively pin 90% of my pins and 10% pins of fellow bloggers.
9) Pinterest Wants You To Be On The Platform
Interestingly enough, I've noticed that by accident.
Previously, I told you that getting Tailwind is necessary for the progress of your business.
Yes, that's the truth - but it shouldn't replace your presence on Pinterest completely.
Personally, I saw that every time I get the chance to spend time on the platform and engage with the content provided for me, Pinterest likes that.
It might be a coincidence that these days I'm getting more traffic than usual.
Honestly, though, it's hard for me to believe that!
Is there something left to say when discussing the latest Pinterest tips and tricks that will help you become a better blogger?
In my opinion, there always is.
The platform is changing constantly, there is nothing we can do about that.
So, if you ask me, the best advice I can give you is to never be afraid to test new Pinterest strategies.
You never know what will work and how it will work unless you try it, right?
Now, I would very much like to read what you have to say about Pinterest.
Care to share your own tricks that are improving your Pinterest profile?
Or maybe you've tested something that didn't work as expected?
Please, do let me know in the comments section below!