Pinterest's fans, you with me? In case you adore Pinterest as much as I do or you're stepping on its ground for the very first time, how about you pause for a while? 10 minutes of your time, that's all I'm asking for! And I'll do my best to make it worth for you because we're gonna talk about the most popular Pinterest myths.
One way or another, too many people are still slaves to old strategies or believes where this platform is being concerned.
Now, I'm here to make sure that you won't be one of those people anymore!
This post may contain affiliate links. See my disclosure here.
First and foremost, let me get this one out as fast as I can:
To be completely honest, I don't consider myself an expert on Pinterest. Not even close!
On the contrary, I've been using it for my business less than a year. Even more, there're a good amount of content creators on it that are far more experienced than me.
Be that as it may, I decided to commit to Pinterest a few short months ago. As a result, my traffic not just doubled but tripled in record time.
Now, why am I telling you all that? Well, it's pretty simple actually:
Basically, when you focus on one source of traffic and really put your efforts into mastering it, it's inevitable to learn what's working and what doesn't anymore.
Alright then! Now that the air is clear for open communication, let's do this, shall we?
Chances are, you may already know some of the info that is about to follow.
Still, to make sure that even the newbie bloggers will be able to start with Pinterest on the right foot, I won't leave any stone unturned!
One would think that in 2019 to judge people's success solely based on their sex would be a thing from that past...
Unfortunately, that's not exactly the case and Pinterest is no exception.
I lost count on how many times I spoke with fellow bloggers, who are friends of mine and also happen to be male. As soon as I brought the question on why they are not using Pinterest for their business, I could feel hitting an invisible wall:
"You're kidding, right? I'm a guy and so is my target audience."
And with that, the conversation was over before it really got the chance to start.
Truth to be told, my friend's point could be accepted as valid a few years ago. Back then, the female users of Pinterest were dominating with the overwhelming number of 80%.
Well, not anymore!
Nowadays, the wheels are turning - 40% of the new registered users are men!
So, to all the boys who still don't believe that Pinterest can help them grow their business - just get over yourself already!
In my opinion, this is one of the most popular Pinterest myths that somehow still manages to influence bloggers all over the world.
Ultimately, far too often people tend to underestimate Pinterest as a traffic source if their websites don't belong to the niches that are considered the most profitable on the platform.
Believe it or not, I still get to meet people that refer to Pinterest as the "Mommy Blog's territory".
And that, my online pals, is a complete BS!
Truth to be told, some niches really do better than others on Pinterest.
However, if there's one thing that I know for sure from my own Pinterest's experience so far, that is that any website has an enormous potential to gain traffic no matter the niche. As long as its owner takes the time to learn how to use Pinterest the right way.
For instance, let me introduce you to Primal Survivor.
As evident from its name, this website is all about preparing you to survive in any case scenario imaginable. So, definitely, no parenting or gardening tips in here!
Now, have a look at how much attention this blog is getting from Pinterest:
You see what I see, right? 3.1 monthly viewers and a total of 37K followers...
Actually, it's exactly the opposite!
In difference of Google SEO which we all know takes a lot of time to show real results, Pinterest is much faster to bring visitors to your blog.
Quite frankly, if you bother to learn at least the basics of how Pinterest works, you'll be able to drive traffic pretty much from your first week.
Any idea why is that?
Firstly, because the competition is far less on Pinterest than it is on Google. Currently, the number of people on Pinterest is around 250 million. Not a small number, I know. Still, it's much smaller compared to the ones on Google - 1.17 Billion!
Secondly, because Pinterest is a very unique platform. Therefore, it does work in a quite different manner than what most of the people think.
Guilty as charged, I fell for this one too!
To clarify, I'm talking about another one of the most believed Pinterest myths - that this platform is a Social Media.
Related: How To Get More Social Shares
Ain't that a rookie mistake...
Long story short, if you still see Pinterest as nothing more than a social network, your business will never succeed on it!
In its core, Pinterest is a search engine. Therefore, to make the best of it, you'll have to treat it as such.
So, what does this mean?
Simply said, you'll need to devote some of your time to learn Pinterest SEO.
Because keywords research for Google and keywords research for Pinterest are two entirely different things!
Above all, if you believe that the number of your followers has a huge impact on the traffic you'll be getting, you couldn't possibly be more wrong!
Not to repeat myself, but maybe I have to - Pinterest is a search engine.
Therefore, your content will have the chance to reach an audience much wider than just the people who follow you.
As long as you keyword and optimize your work properly, there is no limit on how many visitors you'll be able to grab from Pinterest.
Generally, think of Pinterest as a faster Google!
To clarify, so many newbies on Pinterest are convinced that they have to pin content every 30 minutes or so to make it work.
Again, that's nothing other than the next in line of Pinterest myths!
Truth to be told, when you're just starting on Pinterest you'll probably spend a bit extra time to create and keyword boards, fill them with quality pins, etc.
Although, once you lay a solid foundation for your profile, you don't need to be on Pinterest 24/7. Not sure why is that?
Well, because the platform now works with smart feed. Meaning, the users can grab your pins regardless of the time you saved them.
However, it's always a great idea to pin when people are the most active on the platform. But what if at that time you're fast asleep because of your geographic location?
In this case, there is a great solution for pinning automation and it's called Tailwind.
Simply said, that's an approved partner of Pinterest that will replace your manual pinning with an automated one. Even more, thanks to its smart schedule, Tailwind will pin your content when the majority of people are on Pinterest as well.
Meanwhile, you can relax and enjoy your beauty sleep!
Without a doubt, that's the most ridiculous of all the Pinterest myths I've ever heard.
Firstly, to create your pins there are free tools available. Personally, I'm using Canva completely free of charge.
Lastly, Pinterest won't require from you to do promoted pins.
So, whether you would like to pay to advance your content even further or not, it's entirely up to you.
Now, I really hope that this article managed to put an end of the biggest misconceptions where Pinterest is being concerned.
Quite frankly, this platform is changing and evolving constantly. Likewise, I'll do my best to update this post every time new Pinterest myths begin to dominate the online space.
If there is anything you would like to share on this topic, the comments section below is waiting!
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