Letting go of some Pinterest myths will not be an experience many of you will enjoy particularly.
Especially if you've been using the platform for a while now.
And you think you know everything worth knowing about it.
Maybe you're convinced that you're quite familiar with the way that search engine works?
Likewise, the last thing you would like to do is changing your whole outlook where Pinterest is being concerned?
Well, you'll kind of have to:
It's not in your business's best interest to keep believing in misconceptions or half-truths that are holding your Pinterest game back.
So, let's talk about the Pinterest myths you need to forget about in detail, shall we?
This post contains affiliate links, you can always visit my affiliate disclosure.
Where Are The Pinterest Myths Coming From?
Honestly, no one can say for sure where most of the Pinterest myths appear from.
But here is my take on that:
I think that at some point a blogger tests a strategy on Pinterest. And that strategy seems to be working just fine.
However, it may seem that is working, but in the long term, is doing more harm than good.
The thing is, this pinner doesn't know that yet.
Meanwhile, thinking that they've discovered Pinterest's biggest secret, they don't waste a second sharing it with fellow bloggers.
Of course, it doesn't take a long time before that "hot Pinterest trend" gets its 15 minutes of fame.
As a result, more and more pinners are testing it out, hoping to achieve mind-blowing results in an instant.
From there, you can see how easily the perception of Pinterest is getting contaminated.
With that said, I'm well aware of the fact that this is not always the case.
Still, it happens quite often - I've read time and again how too many people swear off Pinterest before they even give it a real shot.
You don't want to be one of those people, and here is why:
Why You Should Ignore The Pinterest Myths
First of all, I would like to point out that I don't consider myself an expert on Pinterest.
Not even close!
But I've been spending time on the platform every single day for the past 2 years and I've managed to grow my blog traffic substantially during that period.
And to learn a lot about it in the meantime.
While I'm convinced that there is still so much I can discover, here is what I know for sure about Pinterest at this point:
- The platform is changing constantly - the people behind it are rolling new updates every single week, working on improving it to deliver the best user experience. Therefore, rest assured that what used to work a year and even 6 months ago, will most likely not work anymore.
- No 2 Pinterest accounts are exactly the same - even if 2 blogs look almost identical, counting on similar strategies. So, what may be working for a competitor of yours who blogs in the same niche and pins the way you do, might not work for you as well.
- Pinterest is a "slow burn" - it takes time to build a strong account and presence on this search engine. Believe it or not, that's the one thing that doesn't change no matter the updates!
Now, the main idea behind this article is to focus on the most common Pinterest myths we all have heard over and over again.
You know, the ones that made you believe the platform is not the right fit for your business or it's not worth investing the time!
Let's talk about them, shall we?
More Content About Pinterest You May Like:
- How To Find And Join Pinterest Group Boards - And Are They Worth The Effort
- Pinterest Tips And Tricks That Will Boost Your Blog Traffic
- Simple Ways To Drive Traffic From Pinterest
7 Pinterest Myths Debunked
Care to join me so we can destroy the following Pinterest myths together?
It's time to let them go once and for all, isn't it?
OK, here there are:
1) Pinterest Is Just For Older Women (Housewives And Mommies)
For starters, how about we look at the stats for a quick second?
Since 2019, the number of newly registered accounts by male users has increased by at least 40%.
Keep in mind, that number keeps growing today!
If you still assume that Pinterest is good only for women who enjoy sharing recipes and baby tips, freshen up your facts is a long overdue.
Then again, I completely understand if you have trouble doing that:
Over the past 2 years, I've been talking to many fellow bloggers who are friends of mine.
And who happens to be male.
Do you know what each of them told me when I brought up Pinterest and why they're not using it to advance their business?
"You're kidding, right? I'm a guy and so is the majority of my target audience."
With that, the conversation was over before it really started!
Personally, I believe that this point of view could be somewhat valid maybe 5 years ago when Pinterest was heavily female-dominated.
But we don't live in the past and that's not the situation anymore.
So, to all the men reading this article:
Get on Pinterest ASAP, there is just as enough space on it for you as it is for us!
2) Pinterest Is Beneficial Only If You Blog About Home Decor/Parenting Tips/DIY
In my opinion, this is one of the most widely-spread Pinterest myths that has ever existed.
The story goes like this:
Unless your site is about parenting (a mommy blog), do-it-yourself projects, and home improvements, trying to establish a Pinterest account will be a bad judgment call on your part.
Honestly, I've lost count on how many times I've read something like that online.
To sum up, this statement couldn't be further from the truth.
While it's definitely easier to build a presence on the platform if your blog belongs to the mentioned above niches, it doesn't mean that situation is hopeless if your business is focused on a different field.
From the top of my head, I can recall plenty of pinners who are doing just fine blogging about non-parenting/DIY topics.
For example, if you write about art, make-up, fashion, travel, food among many other subjects, there is no reason why you wouldn't be able to drive tons of traffic from Pinterest.
As long as you take the time to learn Pinterest SEO and creating click-worthy pins, your Pinterest game won't suffer because of your chosen niche.
After all, I blog about affiliate marketing/make money online - and I'm not doing too bad on Pinterest!
3) Pinterest Works Just Like Any Other Social Media Network
No, it doesn't. Not at all, actually.
Probably because Pinterest is a search engine at its core.
The sooner you realize that, the better!
Basically, it's easy to see where this misconception comes from:
Pinterest is about visuals - its whole smart feed is filled with nothing but graphics (pins).
However, that's just a part of the equation:
If you know how to make the best of Pinterest, then already must be familiar with doing keyword research and writing optimized descriptions.
Explained in the simplest terms, you have to SEO optimize your content in order to be found on the platform.
Yeah, just like you do keyword research to rank on Google, the same rule applies for Pinterest too.
In short, if you want your business to do well, you have to treat Pinterest as a search engine - because that's what it is!
4) The Only Thing That Matters On Pinterest Is The Number Of Your Followers
Without a doubt, that's one of the most ridiculous Pinterest myths I've ever heard.
Chances are, it's coming from someone who doesn't have the first clue about what's important and what is not on Pinterest.
By all means, the only metric you should care about is the click.
Meaning, how many people are visiting your blog thanks to the marketing efforts you're putting on the platform.
The monthly views, the number of your followers...
While increasing those numbers will certainly be good for your ego, it won't do much for your business unless it translates into traffic.
Don't get me wrong, having more followers will definitely help boost your page views.
But it shouldn't be your number one priority and in the center of your Pinterest strategy.
Mostly because of the way the platform works:
Your pins will be distributed to all the people who are interested in the topics you blog about. Likewise, your followers won't be the only ones who will get to see them.
Related: How To Get More Social Shares
5) Pinning Manually Is Better Than Using A Scheduler
Now, I have a feeling that a lot of people will not like this paragraph:
The battle of opinions where manually and automated pinning is being concerned is still ongoing.
It has been that way for ages and my guess is that will continue for years to come.
Not a clue what I'm talking about?
OK, the way you should pin on Pinterest (in real-time or through scheduler) has been heavily discussed online for a long time.
Both of the strategies have huge and very passionate supporters.
And there are valid statements coming from both parties involved.
The truth is, Pinterest doesn't care how you pin your graphics - representatives of the platform have said that on many occasions.
As long as you keep pinning!
If you base your strategy on automated pinning alone, you won't get punished or blocked - that would be, of course, in case you use an approved scheduling tool.
At the same time, if you do all of your pinning sessions manually, with no automation involved, that would be fine as well.
Personally, I'm doing both:
I pin in real-time every day, but I can't imagine doing my work well without Tailwind either.
Keep in mind, Tailwind is the only approved scheduling tool currently.
It has tons of awesome and pretty helpful features and I doubt that you'll ever regret getting it.
The bottom line is, you should decide which pinning method works the best for your business and ignore all the outside noise!
6) You Have To Pin At Least 100 Pins/Day To Get Decent Blog Traffic
As a matter of fact, one of the most popular Pinterest myths is that the platform is too time-consuming.
Mostly because you'll have to pin a massive amount of pins to see any significant website traffic.
When you think about how much time it takes to create 100 pins and pin them every day...
Well, I guess it's understandable why such a statement makes sense to a lot of people.
Where do I start commenting on this one?
Firstly, you definitely don't have to pin that many pins each day - 100 pins seems like an insane number to me!
Especially because I've tested this strategy:
While I've never pinned 100 pins in a single day, I used to pin around 30 for a certain amount of time and then I pinned 10 for the same period.
You know what?
My traffic is even better when I pin less (7-10 pins each day) than when I was pinning more.
Secondly, even if you decide that pinning more works best for your account, creating a lot of pins doesn't have to take your whole day.
Once you find a pin design that does wonders for your engagement rate, you can turn it into a Canva template and use it as often as you wish.
This way, you don't have to create every single pin of yours from scratch and that will save you tons of valuable time.
7) You Have To Pay To Play On Pinterest
Alright, what should I say about this one?
Here it goes:
The way I see it, the people who are spreading this rumor are talking about the use of Pinterest Ads and promoted pins.
As someone who has been working on the platform for 2 years, this is what I can share with you on the subject:
- Don't go for promoted pins - unless you have a deeper knowledge of how to make them work and you're perfectly aware of what you're doing. Otherwise, you'll only waste your money with no satisfying results achieved.
- Only promote pins that are already converting well - if the pin you would like to promote failed before, it won't magically do wonders just because you're promoting it.
- You can drive a good amount of traffic without relying on Pinterest Advertising - I've never done a Pinterest ad in my life and my blog is not short on page views because of that!
Hopefully, this article managed to put an end of the biggest Pinterest myths that are still going around.
Let's do a quick recap:
Pinterest will help you even if you're not a mommy blogger, you don't have to pay for ads to get Pinterest traffic, the platform is a search engine and not a Social Media...
And all you should care about when looking at your Pinterest Analytics is the number of clicks to your blog!
With that said, Pinterest is changing quite often - literally every other week!
So, I'll do my best to update this post to reflect the changes happening.
Now, do you have any questions on this topic?
Is there something you would like to share from your own personal experience on the platform?
You can always do so in the comments section below - I would love to read how your Pinterest game is going!