Want to talk about how to join Pinterest group boards?
If you're using or you're planning to use Pinterest as a source of blog traffic, we most definitely should.
I have a hunch that the conversation will be tough on both sides though.
Considering how often Pinterest is rolling updates that are forcing us to readjust our strategies as business owners...
Well, let's just agree that the subject of group boards is a complicated topic to cover.
Still, I'll give it a try anyway.
Today, we'll discuss everything that deserves a word about Pinterest group boards:
How to find and join them, what makes a group board good or bad, and when to leave.
Most importantly, we'll press on the question of whether you should even bother to join them in the first place!
This post may contain affiliate links, don't pin my disclosure!
First thing first, let's start from the basics, shall we?
As most of you probably already know, a Pinterest board is a space where you can collect and organize pins (images and videos) based on a particular topic.
And what is a Pinterest group board?
Actually, the group boards are pretty similar to the regular boards.
The main difference between them is in the way they function.
While you're the only one who can pin on your regular boards, a lot of people are allowed to pin on the group boards.
Every owner of a group board can invite collaborators (other bloggers) to pin on their board.
When group boards were introduced on Pinterest in 2012, the main idea behind their existence was to make it easier for users to collaborate with each other.
Let me tell you, that idea was working really well at the time.
However, a lot has changed on Pinterest since then! But more on this a bit later.
It's pretty simple when you think about it.
If you've just created your Pinterest business account or you've been having it for a month, it's safe to say that you're quite new on Pinterest.
Chances are, you've started a dozen boards and you're working to fill them with relevant pins.
Now, let's try to guess how many followers you're having at the moment. Even better, how much exposure your content is getting as we speak?
No matter how hard you may be working to optimize your boards and pins, it's nearly impossible for your blog to leave a strong mark on Pinterest fast.
Above all, Pinterest is a slow burn, so you might wanna learn to walk before you try to run.
On that note, is there any possible way for a new pinner to reach a wider audience besides their own? How can you increase your content's reach if you're just starting on Pinterest?
Needless to say, that's where you should start to think about how to join Pinterest group boards.
At least, that's the most common advice you'll get when you're searching for a way to get more eyeballs on your pins.
Before you begin contacting every group board's owner you can find, there is a bit of preparation to be done.
To be more accurate, it's somewhat of a research process.
Why is that important?
Because you shouldn't listen to the most popular guidance you'll read in every second article devoted to group boards:
"Join as many you can find, pin like there is no tomorrow".
As someone who did fall for such BS a couple of years ago, trust me - you don't want to do that!
Later on, it will take you forever to clear the mess you have created. Again, been there, done that...
Instead, let's go hunting and process some essential data.
In my experience, these are the points to keep in mind when you evaluate a potential group board to join:
Allow me to cut to the chase and go straight to the point:
By all means, general group boards that are accepting all kinds of pins will not do you any good. None at all!
Probably you've seen some of those up until now - the "all bloggers post-it" and "free for all" type of boards.
You may have the most gorgeous, well-optimized, and smartly keyworded pin ever.
But if you pin it to a board that doesn't center around ONE topic that works for your niche, that pin will go through a fast, but painful death.
And that's perfectly understandable:
How well your pins are going to perform depends hugely on the quality of the board they're pinned to.
So, unless the group board you have your eyes on makes sense for your niche, run and don't turn back!
I know, that's nearly impossible to say.
Especially if the group board has 10, 20, and even 100 thousand followers.
At the same time, though, you don't have to become a wizard to guess whether those people will engage with your content or not.
No, just take some time and have a look at the pins that have already been pinned to the board.
Is the majority of the pins about parenting and baby tips for instance?
If they're and you blog about tattoos ( just an example), how do you think your pins will do on that board?
With that being said, here are a few extra factors to think about:
As you probably already feel from the vibe of this post, I'm not a big fan of the group boards on Pinterest.
I have my reasons for that and I'll share them with you before this article is over.
But that's just me - if you want to give them a try, here are a couple of ideas that will help you to find and join them:
Make no mistake, the process of finding a decent group board that might be able to benefit your blog can't be completed in a few minutes.
On the contrary, if you want to do it right, you'll have to sacrifice a good amount of your time.
Now, these are the strategies I used when I was looking for group boards to join:
OK, so you finally found a group board that looks promising - now what?
Hopefully, its description will contain instructions to follow if you want to be added as a member.
But what if it doesn't? Even worse, what if the group no longer accepts new contributors?
Well, the situation is not hopeless just yet - there are certain things you can try.
For instance, if the email address of the owner is provided, use it. Personally, I've managed to get in a couple of group boards that way.
And how did that happen?
It's all about the email. Meaning, if the owner likes you and connects with you, it's possible that they'll make an exception for you.
The best you can do to get a shot is quite simple actually:
Above all, be nice and polite. Don't over push it.
Instead, apologize that you're sending that email even though it's clearly said that the group is closed to fresh blood. Followed by you explaining how much you adore that group and you believe that your contribution to it will be worth the risk.
Next, be patient - maybe it will work, maybe you'll never hear back - it happens all the time.
Never, ever leave your email address on the group board itself even if you're asked to do that.
More often than not, this can be seen as spamming and it can get your account suspended.
Up until now, you already know how to join Pinterest group boards.
I think it's time to talk about when you should leave them.
You may wonder, why do you have to leave? Considering how hard you've worked to get in, leaving doesn't make a lot of sense, right?
Actually, it does.
Because a specific group board may have looked like a wonderful solution for extra traffic at the beginning, but that doesn't mean that's working that way now.
By all means, when you've been pining consistently and your pins are not getting any engagement, that brings your average repin rate down.
Pinterest loves to show content that is enjoying tons of repins, from pinners that have an impressive repin rate.
Long story short, a low performing group board can and will hurt your account. Therefore, the smartest decision for the sake of your business will be to leave.
OK, how would you know if your group board is a low-performing?
To be honest, I'm not sure how you can get the data you need to evaluate your boards unless you have Tailwind.
Personally, I'm using this tool's analytics to show me the viral score and the average repin rate of my pins.
Anyway, until you get Tailwind to help you make a fully informed decision, you can always archive the group boards that bring you no repins.
Once you do that, the board will no longer show on your profile and you won't be able to pin new pins on it.
Quite frankly, I truly believe that you shouldn't.
Allow me to explain what I'm basing this opinion on.
When group boards start popping up on Pinterest, they were introduced as a tool the users can use to collaborate with each other.
For instance, if you were planning a wedding or a vacation, you could exchange ideas about that with the fellow minds on your group board.
Unfortunately, a lot of pinners abused that idea and took advantage of it.
Meaning, they were using group boards primarily as a place to dump their pins and promote their content.
And Pinterest didn't like that.
As a result, ever since the Pinterest update that happened in September 2019, group boards are no longer prioritized.
Don't get me wrong, you can still try to make them work, but right now there are better ways to gain exposure for your brand.
Such as working on your own Pinterest boards and pins to make them as optimized and click-worthy as possible.
I gradually left all of my group boards a couple of months ago and do you know what happened to my account after that?
My impressions, clicks, and saves increased significantly and have been growing steadily ever since.
Just something to think about every time you're wondering how to join Pinterest group boards!
Alright, this is it on the topic for today!
With that being said, Pinterest likes to change the game way too often.
So I'll do my best to update this article every time big changes are happening.
Now, what do you think about Pinterest group boards?
Do you find them helpful? Or do you share my position that maybe they are not the best way to get Pinterest traffic?
Let me know, the conversation doesn't have to be over yet.
We can keep it going in the comments section below!
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