Have you heard the saying that knowing how to increase blog traffic is more of an art than anything else?
Not sure how you feel about it, but I'll have to disagree.
While getting thousands of page views every day may require an artistic approach sometimes, having that skill is not enough to grow a huge audience.
What is enough then?
Well, there isn't just one simple answer to that question - generating blog traffic is a bit more complicated than that.
Let's try to make it less complicated, shall we?
Today, we'll have a look at 18 tips and tricks to increase blog traffic - strategies that are proven to work.
This post contains affiliate links, feel free to read my affiliate disclosure.
When Is The Right Time To Start Working On Traffic Generation?
As soon as your blog is up, running, and you've written your first blog post, period.
A lot of newbie bloggers believe that they should build a body of work before they begin promoting it.
Subsequently, they're not searching for an audience until they publish 3, 5, and even 10 articles.
In my opinion, that's one of the biggest misconceptions nowadays and definitely a common blogging mistake.
Above all, your first blog post is not a draft anymore, is it?
Then why not trying to get some eyeballs on it? Is there any harm in letting people know that your blog exists sooner rather than later?
At the same time, I hear you:
Starting a blog from scratch is a frustrating experience to go through, especially if it's your first.
Be that as it may, generating blog traffic from day 1 still has to be a priority.
Because the simple truth is that blogging without traffic sucks.
Ultimately, what's the point of working hard to create the best content you possibly can if nobody is reading it?
Even more, how exactly you're going to monetize it if you have no audience whatsoever?
Now, before we go any further, let's make sure that your blog will have the best shot possible to attract a wide audience.
A Quick Checklist For Solid Blog Foundation:
- Your blog is self-hosted - you haven't started your business on a free blogging platform
- There is no problem with your hosting service - check which are the best blog hosting services
- You have a premium website theme installed - this one is specifically designed for fast loading time and higher conversion rate
For more information, see the ultimate checklist for starting a blog.
Why Your Blog Is Not Getting Enough Traffic?
OK, let's discuss a different situation for a quick minute:
Let's say that you've just started your business and you're trying to figure out how to get traffic to a new blog.
So, you're working really hard, doing all of the necessary research. You're creating content like there is no tomorrow and you're sharing it on every Social Media platform you can think of.
Still, nothing much is happening in the traffic department.
And then is coming the frustration, confusion, and pure rage:
"I've done all this work, and for what? Those other bloggers, they're a big bunch of liars... Blogging stinks!"
If that's how you're feeling and you're about to quit, here is a thought:
Before you throw in the towel, are you sure that you've explored all of the options and possibilities where growing your traffic is being concerned?
Furthermore, how many page views were you hoping to receive if your site is one-month-old for example?
Maybe what's really bothering you is that other people seem to be getting much more traffic than you're, even if their blogs are newer than yours?
First and foremost, don't ever compare yourself to anyone else.
We all work in different niches and we're all different people - no two blogs are exactly the same even if it seems otherwise.
With that being said, if you're stubborn as hell and you're determined to succeed, there are a number of tricks to increase blog traffic you should try.
How To Increase Blog Traffic - 18 Strategies To Boost Your Page Views
Alright, we're done with the general overview of the topic.
Of course, there is much more that could be said about it, but you're not on this page for that, are you?
Here are 18 blogging practices, tips, and tricks to reach a huge audience:
1) Work Within Your Niche
Chances are, you don't need me to remind you of the importance of blogging in a specific niche.
However, from my own experience, I know how easy is to get carried away.
There will always be new "shiny objects" you're drawn to and their affiliate programs might be paying generously.
Plus, you're probably a person with many interests and each of them may look like a wonderful choice for a new blog category.
Keep in mind, though:
What you would like to write about and what your audience would like to find on your blog might be two very different things.
And if you want to develop a successful online business, you'll have to put the needs of your readers above your own.
In short, if an article doesn't serve your target audience, it has no place on your blog.
2) Understand Who Your Target Audience Is
This one is essential not only if you want to learn how to increase blog traffic, but if you're interested to monetize your site as well.
Basically, you shouldn't be creating any content before you discover who you'll be talking to.
The best way to handle that is the good old research.
Once you're done, you'll have to be able to answer a couple of simple questions.
For instance, what type of readers will be interested in what I have to say? What sort of problems are they facing?
Most importantly, what kind of content I should be producing to help them solve their problems?
Don't underestimate this part of your blogging journey:
Knowing who your readers are will not only help you increase your page views but will also attract the right type of traffic - the targeted one.
3) Optimize Your Blog
A bit too general, isn't it?
Well, allow me to elaborate further on what I mean by optimizing your blog:
Take the time and make your site impossible to be abandoned immediately.
Here are a couple of ways to keep the readers on your blog longer:
- Work on your website's speed - if your blog doesn't load fast enough, not too many people are going to wait for it.
- Optimize your images - that will improve the speed even further. I use a tool called Kraken to compress mine.
- Make sure your blog is easy to navigate - a messed-up menu or categories will not work in your favor.
4) Get A Clean Website Design
You may be thinking:
"Another no-brainer... What does my site design have to do with how to increase blog traffic?"
Actually, a lot:
If the design of your website makes it look over-done and cluttered, that distracts your readers from doing what you need them to do the most:
Read more and more of your content.
I get it, a lot of website themes are offering too many "nice touches" and you like that because it makes your blog looks cool.
But does looking cool helps your visitors to consume article after article when they're on your blog?
More often than not, it doesn't!
5) Write Helpful Content
Honestly, I feel bad that I have to mention the quality of content as a factor that affects the monthly page views.
Then again, in the last couple of years, I've landed on too many articles that clearly have been posted for the sake of posting.
Unless a blog post addresses a problem and helps your readers solve it, don't publish it.
Just think about it:
Would you read another article from the same site if the one you're currently on doesn't help you in any sort of way?
6) Publish The Type Of Content Your Readers Are Asking For
To clarify, that doesn't mean that you have to take into consideration every single word people are leaving on your site.
Above all, you can't satisfy everybody no matter how hard you try.
Still, keeping an eye on the comments, testimonials, and emails you're getting from your readers has the potential to boost your blog traffic a lot.
What you would like to write about and what your audience would like to find on your blog might be two very different things. Always remember - it's not about you, it's about them.
Maybe there is a common theme that resonates with the majority of your visitors?
Great, publish more about it and let them know in advance.
This way, you're giving them something to look for and you're increasing the odds of them coming back to your website.
7) Improve Your Headlines
Are you familiar with the saying "it's all about the title"?
Furthermore, are aware that the pro bloggers are spending 80% of the work that goes into creating an article on the headline alone?
Sounds outrageous, but there is a logic in the way they operate.
Because they know that getting people to read their work always starts with the click.
Needless to say, to get the click, the title of your blog has to be hard to miss.
Crafting awesome headlines comes with time and practice.
Meanwhile, you can use tools like Coschedule to help you in the process.
8) Interlink Your Articles
Chances are, you already know that each of your articles has to link back to one or more of your previous articles.
However, as you build more and more content, it hard to keep track of each of your blog posts and how they're connected.
As a result, you probably have articles that you haven't linked back to.
Those are called "orphan posts" and Google is not too fond of them.
The way the search engine sees them is as pieces of content that are just not important enough.
So, take the time to revisit your old content and add relevant internal links - that will keep Google happy!
And if Google is happy, your ranking will improve and you'll see first hand how to increase blog traffic for free!
Since we're already talking about Google:
9) Learn How To Rank Your Content
First and foremost, using Social Media as a source of blog traffic is a smart decision, there is no doubt about it.
But no Social Media platform is as big or powerful compared to Google and the rest of the search engines (Bing and Yahoo).
With that being said, if you want to see thousands of page views in your Google Analytics, you'll need to master SEO.
Here, we're talking on-page/off-page SEO, proper keyword research, building backlinks...
There is a lot of work to be done to get to the first page of Google.
Learning how to rank your content is not a simple process.
The best advice I can give you is to get a professional blogging training.
I got mine on this online training platform and you can start yours there as well for FREE.
10) Build Quality Backlinks
As I've already mentioned, backlinks are an important factor that will influence how your articles will rank online.
In case you don't understand the connection between backlinks and how to increase blog traffic, it looks like this:
- High-quality websites start to link to your content
- Google takes notice and sees you as an authority in your field
- Once you're seen as an authority, your rankings will go up on the search engines
- Your content gets on the first page of Google
- Being on the first page will deliver tons of organic, targeted traffic to your blog
11) Repurpose Old Content
If you want to find out how to increase blog traffic fast, repurposing your content is a damn good answer.
For those of you who don't know what repurposing content means:
Generally, that's when you transform one form of blog content into another.
Let's see, you can choose a popular article of yours and turn it into a Facebook Live video.
And why not a video you can upload on YouTube?
That will do the trick as well!
Speaking of YouTube:
12) Start A YouTube Channel
Another great way to boost your monthly page views is to start your own YouTube channel.
Nowadays, people prioritize videos above any other form of content.
They are much easier to consume, especially if your content is largely based on tutorials and How-to types of posts.
Don't worry if you're camera-shy:
There is no need to show your face if you're uncomfortable doing so.
You can always just talk to prove your point!
13) Add Videos To Your Articles
Again, people are visual creatures.
Considering you're now having a YouTube channel, don't let your videos stay only on the platform.
Instead, add them to blog posts where it makes sense.
Keep in mind, Google owns YouTube - and when you start implementing videos into your blog, the search engine will favor your content.
Most importantly, videos tend to keep visitors on your blog longer and that's always good for your traffic!
14) Retweet Old Posts
Honestly, I'm not the biggest fan of Twitter, I prefer other Social Media platforms to drive blog traffic from.
Still, tons of bloggers are boosting their page views thanks to Twitter.
With that being said, there is no reason why you shouldn't give it a try as well.
In case you don't have a lot of free time to be on the platform, there are other ways to use its power to your advantage.
For instance, I'm having this tiny feature called "Click to Tweet" that I got from Thrive Architect, the page builder I'm using to create all of my posts and pages.
Click to Tweet will allow your readers to tweet certain parts of your content and that will help you grow on the platform without spending hours on it.
15) Master Pinterest
Generally, I doubt that you'll find a blogger who will not advise you to start using Pinterest to drive traffic to your blog.
And there is a reason for that:
While Google should be your number one choice as a source of traffic, you can't afford to underestimate Pinterest.
Because this platform has the ability to bring page views to your blog right here, right now!
Who would say no to that, right?
16) Develop A Facebook Page For Your Blog
Guilty as charged, I'm not working on that as hard as I probably should.
It might be because I simply don't have the time right now, who knows?
Despite my own experience with the Facebook business pages, I can't deny that they are useful for attracting more people to your content.
Here is the thing, though:
We can't talk about how to increase blog traffic with a Facebook page and pretend that the process will happen over-night.
So, if you want to make Facebook work for your business, you'll have to devote a big portion of your attention to the platform.
17) Join Facebook Groups
Truth to be told, Facebook groups might be much more beneficial for your traffic than a Facebook business page.
There are so many reasons for that, take your pick:
You'll develop connections will fellow bloggers, you'll learn a lot from each other's experience, and you can grab a good amount of traffic every day.
Depending on your niche, you can always find a great Facebook group to join.
If you ask me, that will be worth the time!
18) Take A Part In A Round-Up Post
Finally, the last answer to the question of how to increase blog traffic is round-up posts.
In my opinion, round-up posts are one of the best types of posts you can publish on your blog.
If you talk about a product, you can promote 10, 15, and even 20 of them. And if you introduce other bloggers to your audience, you can feature as many as you like!
Now, imagine if you're featured in someone else's round-up.
A big portion of that blogger's traffic will find its way to your website.
Ain't that the coolest way to get more traffic?
So, if you haven't started with the networking part of your blogging life, what are you waiting for?
Ultimately, everything you've read in this article is strategies on how to increase blog traffic that can easily be applied to any kind of online business.
Keep in mind, though - the blogging world is changing constantly.
But that just gives me more reasons to come back to this post and update it regularly for your convenience!
What are your strategies for increasing website traffic?
Let me know in the comments section, I would love to read everything you have to say about today's topic!