Starting to worry that you don't really know how to get more social shares?
If you're a blogger and your content is not receiving a lot of love on Social Media, you better be.
Because you may not give a shit whether you're popular personally, but you'll have to where your online business is being concerned.
When talking about content marketing and Social Media engagement, being obsessed or at least heavily invested is not a bad thing.
And I'll prove it to you - you're all invited to participate in the discussion that will take place today:
Is getting thousands of shares on Social Media really that important for your business? Should creating a shareable content be the first thing on your mind before writing an article?
Or maybe the condition of the social accounts associated with your blog doesn't matter as much as most people think it does?
Stay with me and you'll get your answers!
Are Social Shares Important For Your Online Business?
Before we start the conversation about how to get more social shares, let's have a look at Social Media as a whole.
More specifically, how a social channel can affect your business in a positive way.
For starters, what happens to an article of yours when it's shared on Social Media (it doesn't matter on which platform)?
That article is suddenly gaining bigger visibility.
And what are the benefits of having more exposure and reaching a wider audience?
Take your pick:
An increase of traffic, more email leads, improved rankings on the search engines, readers turned into loyal fans...
And how will that advance your business and develop it further?
It's pretty simple actually:
More traffic, tons of email leads, and better rankings are the main ingredients for a delicious blogging revenue.
Long story short, more social shares = more money made from your blog.
Hey, they call it Social Media marketing for a reason!
Can You Build a Successful Online Business Without Social Media?
Well, the short answer is yes - you can.
You can work hard on your content, implement SEO from day one, and wait for the day when all of that organic traffic will kick in.
Above all, it's common knowledge that the traffic you'll get from the search engines is the best traffic any blogger can wish for.
Meaning, that's the type of website traffic that converts in sales better than any other.
With that being said, thousands of readers coming from Google is not something that tends to happen overnight.
On the contrary, it will be at least 6 months, maybe even more - depending on how good you're at SEO.
Meanwhile, as a website owner, are you just going to be sitting there, waiting?
Or will you try and find an audience elsewhere?
Yeah, I wouldn't wait either - and that's where Social Media comes in.
In a difference of Google, Social Media can start to deliver traffic to your blog pretty much immediately.
But that's not the only reason why you should be using it.
No, it's the whole basket and the eggs thing.
By all means, you should never place all of your eggs (traffic) into a single basket (Google).
If that basket breaks... All that you'll have left are scrambled eggs!
How To Get More Social Shares - Step-By-Step Guide
For starters, are you aware of the fact that only around 10 thousand articles out of 1 million have gotten more than 100 shares?
That's only 10% and we're talking about some mere 100 shares on Social Media!
Chances are, you're probably finding that data hard to accept - that was my initial reaction as well.
Later on, though, thinking about it helped me see the silver lining you as a blogger should be focusing on:
As soon as you manage to increase your social shares above 100 and beyond, you'll be a better social marketer than 90% of the website owners worldwide.
How cool would that be? Not to mention, beneficial to your business!
But let's keep our eyes on the price - how the get more social shares first.
Here is a guide that outlines the process of grabbing some serious love on Social Media - don't skip any of the steps!
1) Do a Research To Discover Blog Topics That Are Shared a Lot
If you call yourself a blogger, there is no way that this will be the first time you hear the saying "it's not about you, it's about them".
Meaning, it doesn't matter what type of content you love to publish - it only matters what your audience would like to read from you.
So, if you feel like the blog topic idea that is currently on your mind is the best of the best, don't rush to write about it just yet.
Instead, you'll need to find out if that idea has the potential to crash it on Social Media first.
And how are you supposed to do that?
Actually, it's a no-brainer - by checking how well similar ideas have performed in the past.
To accomplish that, visit BuzzSumo and have a look at the number of social shares similar content has gotten.
Is it popular enough? Do people share it quite a lot?
In case the answers are yes and yes, then you're good to go with the blog topic idea of your choice.
2) Make Sure That Your Chosen Topic Is Relevant
A quick question first:
Nowadays, where are you're learning the latest news from?
Are you waiting impatiently in front of the TV to find out what's going on around the world?
Personally, I'm getting them on Facebook while drinking my morning coffee.
At a time where we have access to the hottest news as soon as we log in on Social Media, not too many people are lost without the TV.
That's why no matter what you're writing about, you have to make sure that your content will be relevant to what's going on currently.
Don't get me wrong, I don't mean that you should post only seasonable content.
But if you want to get a lot of social shares, then write about what's on your reader's mind.
For instance, if you choose to publish a review of a product that was popular years ago, how many people do you think will be willing to share it?
3) Come Up With a Super-Clickable Headline
Let me get this one out as fast as I can:
Above all, if you want to learn how to get more social shares, then you should know that it all starts with your headline.
Like it or not, the quality of your headline will determine whether people will actually read your article or not.
You may have just published the most exquisite piece of content that was ever created.
And that won't get you very far unless its headline is impossible to be ignored as well.
Even more, people often decide if they should share an article on its headline alone.
Here are a couple of things to consider when you're brainstorming your next "clickbait":
- Keep your headline no longer than 8 words (I'm trying hard to do that - it doesn't always work!)
- Add numbers when it makes sense for the topic
- Use emotional and power words when possible
The last one is so important that it deserves its own section!
4) Always Include an Emotional/Power Word In Your Headline
More often than not, people do things driven by their emotions rather than their logic.
With that being said, sharing an article on Social Media is not an exception.
Think about it for a second - what prompts you to click the social sharing button when you're reading a blog post?
Is it because of that particular piece of content:
- Makes you feel something
- Reminds you of something or somebody
- Will be useful to you so you don't want to lose it
- Resonates with what you're doing or trying to do
Chances are, the reason is one of the above, isn't it?
Don't ever underestimate the power of emotional words in your headline.
They're the fastest way to secure thousands of social shares.
Sometimes, it doesn't even have to be a specific power word:
If your whole headline leaves a certain vibe among your audience, that's a score!
For example, one of my most shared articles on Social Media is about how to make affiliate sales with less than 100 visitors per month.
I believe that the headline did so well because it speaks to every blogger who:
- is struggling to get more blog traffic
- needs to make more money blogging
- wants to find out how to earn an income when the odds are against her/him
In case you're not that familiar with the power/emotional words, I've collected plenty of them for you:
Hopefully, they'll be useful to you every time you're wondering how to get more social shares!
5) Portray a Story
OK, I doubt that I even have to tell you that:
A big part of why your audience is yours is because of you and not so much because of your content.
After all, there are other bloggers writing about the same topics you're covering, right?
Then, talk to your readers like you talk to a friend.
Moreover, don't hold yourself back when writing - allow your personality to shine.
Let the words turn into a story whenever that's appropriate and your visitors will sense that there is a real person behind them.
Once they feel like they can relate to you, they'll most likely read your article to its very end.
And if they love it, you won't have to ask them to share it - they'll do it on their own!
6) Write As Simple As Possible
Now, it may seem like this advice is similar to the previous one, but it's not.
Since we've already covered the importance of "keeping it real", let's talk for a minute about your writing style.
First of all, you don't need to have an English degree to find success as a blogger.
Second of all, keep the super-duper fancy words out of your blog's pages.
As long as your content is easy to absorb even for a middle school student, you won't be short on social shares.
If a reader is in a mood for fast and dry facts, there is always Wikipedia!
By the way, when is the last time you saw anyone sharing academic piece on Social Media?
7) Format Your Post Properly
You may wonder, why formatting matters when we're discussing how to get more social shares?
Well, you tell me:
Any time you stumble upon an article that is poorly formatted, do you feel like sharing it?
Actually, do you even feel like reading it?
Personally, I don't and I bet that you don't either.
So, add images, break your text with subheadings, use shorter paragraphs...
Because nobody enjoys huge blocks of text that are a torture for the eyes!
8) Use Your Email List To Increase Social Engagement
By all means, sending an email to your subscribers every time you publish new article doesn't guarantee more social shares.
Be that as it may, it's not a bad idea to do it anyway.
Firstly, if you have a loyal base of email subscribers, they'll at least click to read your new post.
Secondly, if they love it, they won't delete the email or they will bookmark your page so they'll be able to visit it every time they want.
From there, the road to shares on Social Media is pretty obvious, isn't it?
To be honest, I lost count on how many times I've done that with content I can't get enough of!
9) Ask The Bloggers You're Mentioning To Share Your Article
Quite frankly, this is one of the best pieces of advice I've ever gotten when I was wondering how to get more social shares:
When you're mentioning bloggers or their products/services/online courses on your blog, give them a heads up before your article is even done.
What's the point of doing that?
Basically, it's hard to find a marketer who isn't flattered when her/his work is appreciated.
All you have to do is to shoot them an email and tell them that they've made the cut into your work.
I can guarantee that many of them will share it on their Social Media networks if you've done a good job!
10) Make You Content Easy To Be Shared
In other words, choose a social share plugin that knows how to do the job!
Let's face it, if your social share buttons are practically invisible, too small to be noticed, or not working properly, no one would bother.
So many options to choose from!
As a matter of fact, there a few free social share plugins that are more than decent if you don't want to pay for a premium one.
It's all coming down to your Social Media strategy and which social platform is your main source of traffic.
For instance, mine is Pinterest and that's why I went with a plugin that's excellent for my Pinterest needs.
OK, this is it for today, folks!
Hopefully, you'll never have to wonder again how to get more social shares.
Having said that, it's not a secret that Social Media is changing constantly.
I'll do my best to update this article as often as possible.
And what are your secrets about grabbing Social love?
If you would like to share them or ask my questions about this topic, the comments section is waiting for you!