How To Drive Traffic From Pinterest: A Guide To Pinterest Traffic

how to drive traffic from Pinterest: tips and ideas to boost your Pinterest traffic

Quite frankly, I think most advanced bloggers will skip this article. After all, they already know more than well how to drive traffic from Pinterest.

But if you’re a newbie blogger looking to expand the reach of your business, this post will help you do that.

It’s hard to believe that Pinterest is still the most overlooked and underestimated search engine out there.

Then again, that’s what happens when millions of people don’t even know that Pinterest is a search engine at its core.

Many blog niches do very well on Pinterest – the platform is not heaven on earth for just recipe bloggers.

Pinterest’s high relevancy to most industries is what makes it the perfect source of free traffic to your blog.

Today, we’ll talk about all the ways Pinterest will benefit you as a newbie blogger:

  • What is Pinterest and how does it work?
  • Pinterest traffic stats
  • How to use Pinterest to drive traffic to your blog?
  • Ways to increase your Pinterest traffic

This post may contain affiliate links. See my affiliate disclosure here.

Why Every Blogger Needs To Learn How To Drive Traffic Through Pinterest

As a beginner blogger, you have to start building a presence on Pinterest as soon as possible.

Why being on Pinterest is so necessary for bloggers?

Well, there are a couple of reasons why getting your brand on Pinterest will be one of the best blogging decisions you’ll ever make.

For starters, driving traffic from the other social platforms is getting harder and harder as we speak. Networks like Snapchat, Instagram, and even Facebook are doing everything in their power to keep users on their platforms.

Where these sites will fail you as a blogger, Pinterest will not:

On the contrary, Pinterest will allow you to start driving traffic to your blog from the very first day.

How is that even possible?

how to drive traffic from Pinterest

It is because Pinterest is a platform people visit to discover new ideas. Once your pins begin getting traction, users will click on them to read more on your site.

Now, many of you might still believe that Pinterest works best only for mom blogs or food blogs.

That is just not true.

While some blog niches attract audiences faster than others, Pinterest will deliver traffic even if your blog is not about parenting or cooking.

Mine is not – I blog about personal finance, and 70% of my traffic comes from Pinterest.

With that said, how big of space should you expect?

Pinterest Traffic Stats

Up until now, I’ve been telling you how valuable of a traffic source Pinterest is.

However, everything I’m sharing with you would be just words unless I back them up with numbers. And that’s what I’m about to do:

Pinterest exists since 2010. Over the past ten years, the platform managed to grow enormously, to say at least.

Currently, Pinterest has nearly 500 million monthly active users, half of which live outside the USA.

Heads up – these users are not just female anymore. No, over 40% of the USA dads are on Pinterest now as well.

Furthermore, 90% of all Pinterest users are visiting the platform to discover a purchasing inspiration. Meaning, almost all pinners purchased an item after finding an idea they love on the network.

If you think all that sounds great, it gets even better:

According to the statistics, less than 30% of marketers worldwide use Pinterest for blog traffic and increasing brand awareness.

Are you still wondering why that’s the best news ever for you?

There is plenty of room for new bloggers and far less competition.

By all means, this fact alone should be enough to convince you to give Pinterest a try!

Related Read:

What Is Pinterest And How Does It Work?

what is Pinterest and how does it work

Before I show you how to drive traffic from Pinterest, I want to make sure that everyone understands what Pinterest is.

As I’ve already mentioned, Pinterest is a visual search engine. Its algorithm decides what content the users will see when they type a search query.

Like Google, Bing, and Yahoo, Pinterest displays results the algorithm sees as the most relevant to the user’s search query.

However, it’s safe to say that the similarities between Pinterest and the rest of the search engines end here.

What makes Pinterest different as a search engine?

Firstly, Pinterest is a visual network. Your smart feed will contain images (pins) you can save to your boards.

So, if you want to get Pinterest traffic, you’ll have to create pins that contain an image, text overlay, and the URL of a relevant blog post.

Secondly, Google uses crawlers to index and rank content. But Pinterest’s approach to the ranking is slightly different:

The platform allows the users to organize articles they discover in a way that makes sense to them.

How will that affect your content’s rankings?

Once you learn how to organize your pins, you’ll make it that much easier for people to find what they need from you.

Likewise, the more users click and save your pins, the easier those pins will rank on the top for their respective keywords.

With that said, don’t worry if you find working with Pinterest confusing at this point. Things will get clear as this article unfolds:

How To Prepare For Viral Pinterest Traffic

First thing first, you’re not ready yet to start learning how to drive traffic from Pinterest.

Assuming that you have no presence on the platform yet, you’ll need to go through a preparation phase.

Starting with Pinterest on the right foot is crucial – you don’t want to mess this up!

With that said, here is a fast checklist that will walk you through the preparation process:

  1. Have A Blog – That goes without saying. If you haven’t started a blog, you’ll have to do that as fast as possible. Get professional web hosting – my recommendation for a hosting service is BigScoots. The company will provide you with everything you need, and their hosting plans are more than affordable.
  2. Sign Up For Pinterest Business Account – You can do that here. Since you’ll be using Pinterest to advance your business, you need to have a business account. Maybe you have a personal account, and you’re thinking of converting it into a business one? That’s not a good idea – it’s better to start fresh with a brand new account.
  3. Choose Topics That Interest You – Pinterest suggests picking at least five ideas. Don’t go for subjects that you personally enjoy. Instead, choose topics that will engage your target audience. These will be the topics that will fill your smart feed once the registering process is over.
  4. Claim Your Website – Take a moment to do that here. Again, you’re on Pinterest to boost your brand. Considering your website is your business, claiming it is unavoidable.
  5. Apply For Rich Pins – Pinterest looks differently at ordinary users and content creators. You belong to the latter category, and your pins must reflect that. Using rich pins is a must – they’ll pull out the essential data from every blog post you’ll ever pin. So, don’t skip applying for rich pins!

Ways To Drive Traffic From Pinterest To Your Blog

Now that you have the basics of your Pinterest account all set up, it’s time to get to work.

Above all, Pinterest is a slow burn. Meaning, it will take a while until your website starts to get thousands of pageviews from Pinterest.

But if you learn the best Pinterest practices and strategies, your content will be able to attract an audience sooner than you expect.

Here is everything you can do to increase your chance of getting Pinterest traffic to your website:

What does optimizing your Pinterest account mean?

Basically, it means that you’ll have to add the main keywords you’ll be targeting at all the right places.

A piece of advice:

Don’t pin anything until you prepare your Pinterest profile for maximum exposure.

How do you keyword a Pinterest account?

  1. Add A Profile Photo – Choose between your logo and a personal photo. In my opinion, both options work well.
  2. Edit Your Profile – Click on your profile image at the top right corner of your account. Next, visit the section that will allow you to edit your profile. Feel free to add a couple of keywords next to your display name (business name).
  3. Optimize The About Section – This is where you’ll add the main keywords your business is targeting. Make sure that your description sounds as natural as possible. Don’t just throw keywords and separate them with a coma – that’s not a good practice.

Pinterest is a search engine that cares about user experience.

Therefore, avoid keyword stuffing or placing keywords that have nothing to do with your business.

2) Create Pinterest Boards And Title Them With Relevant Keywords

After being daily on Pinterest for the last three years, I can tell you this much:

The platform is not fond of huge sudden movements.

So, I would suggest creating between 3-5 Pinterest boards when you’re just starting. Don’t go wild and create over 20 boards on your first day!

You’ll add a new board to your profile gradually once you establish your account.

Your Pinterest boards will have an impact on the amount of traffic you’ll get from the platform.

And that is because the performance of your pins depends a lot on the boards you’ll pin them to.

Now, how should you choose a name for a Pinterest board?

Before deciding on a board’s name, you’ll need to spend some time on Pinterest keyword research.

If you’re performing keyword research for Google, then you know what the process entails.

That process is easier on Pinterest since its search bar is simpler than Google’s.

With that said, type a search term that makes sense for your blog niche.

For example, this is what happens when I type “make money” in my search bar:

how to drive traffic from Pinterest: create Pinterest boards and optimize them with keywords

As you can see, Pinterest suggests related keywords automatically.

Most of these suggested keywords will be a great fit for board names.

I know that because Pinterest autosuggest is based on terms thousands of people have searched for previously.

Also, don’t forget to add relevant keywords in your board’s description as well.

3) Use High-Quality Images For Your Pins

From the beginning of this post about how to drive traffic from Pinterest, I keep saying that the platform is a search engine with a visual aspect.

What does Pinterest being a visual search engine means for you?

Basically, it means that your visuals have to be on the top of their game if you want to get tons of Pinterest traffic.

Do yourself a favor and avoid sites that offer free images for immediate download.

When you use a free image for your pin from sites like Pixabay, don’t expect your pin to be unique.

Chances are, your chosen image is already on hundreds of other pins.

You see, when the same image points to plenty of different URLs, Pinterest gets confused.

To avoid that happening with your work, you should always create pins using high-quality stock photography.

There is no need to pay tons of money every month for stock photos – Canva Pro costs around $10 per month.

Previously, the official recommended pin size was 600 x 900 pixels. Right now, the ideal pin size is 1000 x 1500 pixels.

Pro Tip:

Make sure your graphics are eye-catching, provoking curiosity, and solving problems for your readers.

After all, the whole point of you being on Pinterest is to get the click!

4) Include Keywords In Your Pin Titles And Descriptions

Quite frankly, the SEO optimization you’ll have to do on Pinterest doesn’t end with placing keywords on your profile and boards.

No, you’ll need to add relevant keywords into the headline and description of every pin you upload to the platform.

How to find out the right keywords for your pin?

Depending on what your pin is about, doing keyword research will show you potential keywords that will help users discover your pin.

For example, I add my main keyword to my pin title, description, and the image itself (Pinterest reads the text from images as well).

But the SEO optimization of pins should go further than that:

One of the best places to add keywords is in the description of your pin. Try to add plenty of related keywords, but don’t overdo it.

Keyword stuffing is not something Pinterest appreciates. So, do your best to create a pin description that has a conversational tone.

How To Get Traffic From Pinterest – Pinterest Best Practices And Strategies

pin fresh content daily

Up until now, we talked about the basics of SEO optimization of your Pinterest account, boards, and pins.

Assuming that you did a good job, your Pinterest profile is currently in a great position to welcome tons of organic traffic.

With that said, knowing how to optimize your pins is nowhere near enough to bring thousands of page views to your blog.

What else do you need to do on Pinterest to get blog traffic from the platform?

Well, you have to learn the best ways to make your pins work for your business.

Here are a couple of pinning strategies that work well lately on Pinterest:

  • Pinterest Gives More Exposure To Fresh Content – The platform will assist you with getting more traffic if you upload fresh content often. Fresh content doesn’t mean a brand new post every day. No, it means a new image and description that might lead users to an old post.
  • No Duplicate Pins – Pinterest no longer appreciates the practice of pinning the same pin image to the same board. Pinning the same URL to the same board is fine as long as there is a new image that goes along with it.
  • Pin Between 5-10 Pins A Day – Uploading 30-40 pins used to be beneficial for bloggers, but it’s not anymore. After the latest changes in the Pinterest algorithm, the platform cares more about quality than quantity.
  • Group Boards Are Almost Irrelevant Now – Another change Pinterest made in the last year is downgrading group boards. You can still join some if you want, but I wouldn’t waste time on that.
  • Always Pin To The Most Relevant Board First – Pinning a brand new pin to the most relevant board helps Pinterest understand what that pin is about.
  • Use MiloTreeMilotree is a plugin that will help you grow a Pinterest following fast. It costs a few dollars a month and works really well for new accounts.

How To Drive Traffic From Pinterest – Frequently Asked Questions

  1. How Do I Drive Traffic To My Website On Pinterest – Use high-quality images for your ons, SEO optimize your graphics, and pin them to the most relevant board first.
  2. How Long Does It Take To Get Traffic From Pinterest – It’s different for everybody. Some bloggers start to see page views from Pinterest within days, for others might take a month.
  3. How Do I Increase My Pinterest Traffic? – Upload fresh pins as often as possible, improve your graphic design skills, and keep posting consistently.
  4. Do Hashtags Work On Pinterest? – They do, in my opinion. Add between 3-5 relevant hashtags in your pin description. Hashtags are searchable on Pinterest, so they will help users find your pins.
  5. How To Get Your First 1000 Followers On Pinterest? – Optimize your profile, boards, and pins for Pinterest SEO. Gaining a large following on Pinterest will take time. Tools like MiloTree will speed up the process.

My Closing

The topic of how to drive traffic from Pinterest is one of these subjects we can discuss all day long.

Considering the platform is constantly changing, what works today may not work in a few months.

As a result, I’ll do my best to update this article every time there are huge changes with the Pinterest algorithm.

Do you have any questions about the ways to gain more Pinterest traffic?

Leave them in the comment section below, and I’ll answer them as soon as I can.

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