"I can't believe you are not even trying. You need to drive traffic with Pinterest. There is a reason why everyone is doing it!"
Are you fed up of hearing that too? Because I most definitely was...
In my case, the nagging started when this site was exactly 3 days old. A few fellow bloggers( who were supposed to be my friends!) couldn't shut up about Pinterest. And to place me on the platform became their life mission.
Personally, I decided that the only way to get them off my back is to create an account and I did.
Today, what I know for sure is that these people were my friends all along. On top of that, the best ones you can wish for!
This post may contain affiliate links. See my disclosure here.
Quite frankly, the main reason to push against the idea of Pinterest for as long as I did is pretty simple:
Above all, I didn't really understand what Pinterest is or how does it work. Subsequently, how my business could benefit from using it.
If I have to guess, I would say that the majority of people feel the same way at the beginning.
So, if that's what is holding you back as well, take it from somebody who has been there:
Ultimately, it turns out that Pinterest is not as scary as I originally thought it would be. Especially, if you bother to learn what exactly Pinterest is first.
Believe it or not, too many bloggers jump on that platform thinking that is nothing more than Social Media.
First and foremost, because they are misinformed!
Most of the time, Pinterest is either overlooked or underestimated, even nowadays!
For instance, tons of future users still believe that the platform is the ultimate place for female domination.
In other words, Pinterest is like a virtual coffee shop for women to talk about recipes and baby tips.
Sounds a bit condescending, doesn't?
I mean, is there any particular reason why a woman can't be a mother and a blogger at the same time? Considering how awesome women are at multitasking...
Personally, I admire all those ladies for being able to handle a family and a business on a daily basis!
Just look at Carly from Mommy On Purpose - a mother and the owner of a pretty successful online business, such a source of inspiration!
But let me get back to the point:
Currently, more than 40% of the new accounts created on Pinterest belong to men.
So, the way I see it, no topic is off limits anymore, is it?
Before you even create an account, this is the most important fact you need to know - Pinterest is a search engine.
Similarly to Google, Pinterest uses an algorithm to display content to all its users.
Now, we may don't know how the algorithm works, but we know that all its results can be found on the Smart Feed. OK, maybe I'm going a bit too fast:
Firstly, when you're signing up, Pinterest will ask you to select the topics you're interested in like food and drink, fitness, technology, etc.
Based on your preferences, the platform will fill your Smart Feed with relative content.
For example, my business is all about legit ways to make money online, including blogging and affiliate marketing. Naturally, I let Pinterest know that from the start. Even more, I choose to follow people who are working in the same field.
Here, see for yourself what a tiny part of my Smart Feed looks like today:
Simply said, everything that I'm writing about as well!
To clarify, the things that look like little boxes are called pins.
Basically, each of your pins will include the URL of a relevant post from your blog and when people click on it, they will visit your site to read it.
See, how to drive traffic with Pinterest doesn't look like a rocket science anymore, does it?
Not to sound like a broken record, but at the end of the day, Pinterest is and always will be a search engine.
Therefore, in order to find what you're looking for, you'll need to type keywords in the search box. On another hand, if you properly keyword your pins as well, they will start to rank in the algorithm and that's how users will find your content.
Let's say that you're interested in digital marketing. Once you type these 2 words, Pinterest will display tons of pins that already rank under digital marketing.
And here comes the most awesome part:
Above all, Pinterest won't show you only the pins of the people you follow, but the ones from all the users who produce content on digital marketing.
Meaning, your own pins will be seen not just by your followers, but potentially by thousands of users who are interested in the same topics.
Well, most of you are probably already using Pinterest for business.
However, to make sure that this post will be helpful even to the complete beginners, let's cover all the basics.
Starting with your account...
Actually, if you have a personal account, you can always convert it into a business one.
Although, in my opinion, it's better to start fresh so you don't have to delete all those non-related pins you've been pinning so far.
If your blog is in the pets niche for example, then your current pins about hair products or make-up will be of no benefit at all, will they?
You can sign up for a business account here.
Now, let's make something perfectly clear:
Basically, just because you've uploaded your profile photo and you're fast pinning as we speak, it doesn't mean that you'll wake up tomorrow to thousands of page views.
On the contrary, to begin with Pinterest on the right foot, there is some work that needs to be done first.
Honestly, I can almost see you rolling your eyes at the laptop screen, thinking:
"If you say just one more time that Pinterest is a search engine, I'm going to scream!"
Yeah, well, I kinda have to - if you want your business to be found, then SEO optimization is more than necessary.
Take your pick, you can go for your own name or your website's name. As long as you add a couple of keywords that are relevant to your business, both of them will do.
Don't underestimate the importance of keywords in the description!
When users are looking for something, profiles appear in the search results as well. And that alone will provide your website with an insane exposure!
There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living. - Nelson Mandela
Upload the same photo you're using on all the Social Media accounts connected to your business. This way, people will start to instantly recognize your brand.
Ultimately, the optimization of your personal boards will have a huge impact on how your business performs on Pinterest. And considering boards are showing up in the search results as well...
You're getting the picture, right?
As a rule of a thumb, the first copy of your pin has to go to the most relevant board first.
So, if your post is about how to train your dog, your first pin for that post should go into your "Pets" or "Dogs" board.
Not on "Dogs training", not on "Dog tips" either, but on the board that is named after the broadest topic.
First and foremost, this statement is coming from my own experience. Meaning, other people may do the opposite and still have great results.
Personally, when I pin to the broadest board for a certain topic, it's working the best for me.
Still, if the other way around is delivering better for you, please, keep your own pinning strategy.
To be honest, how to create awesome pins is such a huge topic. There is no way I could cover it in a single paragraph!
At least, let me introduce you to the basics:
In addition, pins with a lighter background and lifestyle photos tend to perform really well on Pinterest, so keep that in mind.
Recently, Pinterest updated its algorithm once again!
As a result, the platform now works in a quite different way. And the biggest change affects group boards and how they are being used by content creators.
Currently, the pins you pin on your own boards are being favored from Pinterest much more than the ones you pin on group boards.
But what if you've just started and your boards have slim to no power?
Like it or not, if you want as many eyeballs on your pins as possible, then group boards are the answer.
Firstly, you may want to give PinGroupie a try. When I was starting, I managed to get in 2,3 group boards thanks to this website.
However, many of them are closed to new contributors. No worries, there is another way!
Quite frankly, you'll be able to find more success in joining group boards if you stalk the biggest accounts in your niche. So, explore which group boards they're on and if it fits your business's needs, try to join them as well.
Also, you can grab my personal list of group boards and check which ones will be willing to let you in.
Just click below, it's completely free!
Especially if you don't live in the USA!
Considering the biggest part of Pinterest's users are American, you'll have to adjust your pinning strategy accordingly.
For instance, the best time to pin is after 7 P.M USA time. Meaning, that's when the Pinterest users are the most active on the platform.
But what happens if you're not available at that time? Maybe you're working or have other engagements. Or, just like me, you live in Europe and 7 P.M American time happens to be 3 A.M and you're fast asleep?
Well, then the solution you're looking for is called Tailwind.
This tool will automate your pinning sessions. Even more, it will create a smart schedule according to your geographical location and will drop your pins at the time that works best for you. Plus, it will give you all the data on how your business is performing - pin inspector, boards insights, analytics...
By the way, Tailwind is the only partner that has been approved from Pinterest!
Tailwind offers a free trial and you can take advantage of it here:
Now, regardless of how much I love Tailwind, I still pin manually on a daily basis.
Above all, no matter how good it may be, no automation tool can see what you'll be able to see when you're on Pinterest.
That being said, here are a few quick tips for your early days of manual pining:
First and foremost, this rule applies only for beginners. Once you gain more experience, things will be different.
However, if you're just starting and don't have many posts yet, you should pin 80% of other people's content and 20% of your own.
Quite frankly, you never know which of your pins will really take off, so it's a good idea to do A/B testing.
In other words, when you're pinning content that is not yours, make sure that the link is not broken or spammy.
Truth to be told, we can talk about how to drive traffic with Pinterest all day long.
This platform is amazing on so many levels and offers tons of possibilities for every business owner.
So, as long as you're willing to try different strategies and you're consistent on the platform, there is no reason why you shouldn't find success.
What is your experience on Pinterest? Please, share anything you would like to share in the comments section below.
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