"I can't believe you are not even trying. You need to drive traffic with Pinterest. There is a reason why everyone is doing it!"
Are you fed-up of hearing that too? I knew I was.
In my case, the nagging started when Cash Embrace was exactly 3 days old. A few fellow bloggers( who were supposed to be my friends!) couldn't shut up about Pinterest. And to get me on this platform became their life mission.
I didn't want to do it.
I didn't understand Pinterest. And for some reason, I was scared of it.
“The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown”
Eventually, the constant nagging of my "friends" was starting to get on my nerves. So I decided that the only way to get them off my back is to create an account.
And I did.
Today, I wish that I knew back then what I know now:
Those people were my friends all along.
The best ones you can wish for.
This post may contain affiliate links. See my disclosure here.
Do you know what is the main reason I was pushing hard against the idea of Pinterest?
I didn't know exactly what Pinterest is. Or how it is working.
Therefore - how my website can benefit from using it.
Is that what's holding you back too?
It turns out is not that complicated to figure Pinterest out. The easiest way to think about is as a mix of social media and search engine.
Pretty cool, huh? But cool is probably not the right word I should be using in here.
Pinterest is more than cool. It's an insane source of potential traffic to your blog.
All you need is to learn how to use it correctly.
The short answer - because they are misinformed.
It's strange when you think about it, but it's also a fact:
In most cases, Pinterest is either overlooked or underestimated.
So many people still believe that this platform is only good for women. More specifically - mommy bloggers who like to spend their time sharing recipes or baby tips.
If you are one of those people, I gotta tell you:
You couldn't possibly be more wrong!
First thing first - is it a bad thing for a mother to be a blogger at the same time?
If there is one thing that you can be sure of, let it be this one:
Women and multitasking are basically the same things.
In my eyes, those women are superheroes. Kudos to them for being able to handle that much every single day.
And they are not just handling it. They are crashing it!
How about you see for yourself?
Have a look at Carolyn for example. She is a mother and the creator of www.momcandothis.com.
Her Pinterest profile is getting more than 164,000 views per month.
I think she is doing a pretty good job, don't you agree?
And here is the place for the big surprise:
More than 40% of the newly created Pinterest accounts belong to men.
Which can only mean one thing:
No topic is off limits anymore!
As I've already mentioned - Pinterest is a search engine.
Similar to Google, Pinterest uses an algorithm to display posts ( pins) to the users.
We may don't know how this algorithm works, but we know how to call it - Smart Feed.
Let's use my website to clear things up for you.
Cash Embrace is all about working from home, with blogging being a huge part of it. Naturally, the people I'm following on Pinterest are interested in the same thing.
In other words - they are working in the same niche as I am.
Here is a small piece of what my smart feed looks like today:
How to make money blogging, affiliate marketing, passive income...
All of those are topics that I'm writing about as well.
Wondering what are the things that look like little boxes in the screenshot above?
They are called pins. Every pin that you will create should lead your followers to a relevant post from your website.
How to drive traffic with Pinterest doesn't seem like a brain surgery anymore, does it?
The good old keywords! A search engine, remember?
Your keywords are how Pinterest understands what your content is about.
Let's say you are interested in digital marketing. When you type these keywords in the search box, Pinterest will blow your mind with hundreds of pins on the subject.
And here comes my favorite part:
Pinterest won't show you only the pins of people you follow, but of users all around the world.
Yeah - Pinterest is awesome like that! Each day it will suggest you new ideas and pins that you might like.
Why I consider this the best part? It's the same reason why you should too:
Your pins will be seen not just by your followers, but by people from every place under the sun.
As long as they are on Pinterest as well.
Can you hear your traffic roaring?
Well, needless to say - to be able to drive traffic with Pinterest, you need to be on Pinterest first!
Do you have a personal account? If you do - that's great!
Now you can forget about it. You won't be using it for your website.
I mean - you can convert it into a business account. Because that's what you need in order to have Pinterest Analytics.
You can create a business account here.
All done? Welcome to Pinterest!
Fasten your seat belt - it's gonna be a wild ride!
Now - let's make some things perfectly clear:
You uploaded your profile photo. You are fast pinning as we speak.
If you think that you are done and the traffic will start stalking you everywhere you turn, you are in a big mistake!
There is some work that needs to be done. I promise - you will only have to do what I'm about to tell you once.
And then you can become the crazy pinner I know you are dying to be!
I know from my own experience how impatient you must be feeling right now. You have an account, you can't wait to start seeing results.
I feel your pain, I really do.
But if you want to give your Pinterest profile the best chance for success, you will need to optimize it properly first.
"Optimization? The SEO stuff? AGAIN?"
I've heard that! And yes - again!
Repeat after me - Pinterest is a search engine!!!
I'll write this over and over again until those words stuck in your mind forever!
Considering we are talking about a business account, just a name simply won't do.
You can choose to go with your own name or your website's name. But you have to add at least one keyword that is relevant to your business.
And here is why:
When users are looking for something, profiles also appear in the search results.
Let me prove it to you!
Here is what happens if I type "make money" in the search bar:
Underneath the most relevant searches, three profiles are popping up as well.
And the first one is mine! Awesome, isn't it? Not that I'm bragging...
Who am I kidding - of course, I'm bragging! But that's not the point:
No matter what niche you are working in, you want your Pinterest profile to be found. This will give your website an insane exposure!
There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living. - Nelson Mandela
Even if those are your first days on Pinterest, it wouldn't hurt if you look as professional as you can.
You want your website to be taken seriously, don't you?
Here is how you can make a step in the right direction:
Upload the same photo you are using on all your other social networks.
This way, people will instantly recognize your brand.
Make them sure that they came to the right place, would you?
I'm using my logo as a profile photo on Pinterest.
It's the same shot I have uploaded on all the social accounts associated with Cash Embrace.
Just a bit more optimization and SEO...
I found that what works best on Pinterest is to be as specific as possible with your boards.
Here is an example:
It wouldn't be doing something horribly wrong if I name a board just "blogging". As long as I break it down with the rest of my boards:
Blogging for beginners, blogging inspiration, blogging platforms, etc.
I bet you are catching up already...
Boards are showing in the search results as well!
How about the description?
That's an easy one - you can add related keywords, separated by comma.
It should do the trick!
So - this is how you make your profile ready to be found on Pinterest.
What comes next?
Showing you exactly why I'll always be grateful to my friends for not taking no for an answer.
Before I go any further, let me ask the question that is hiding somewhere at the back of your mind:
"Why should I be listening to you?"
I mean - I'm no expert and I'll be the first to admit that. And I've been on Pinterest just for a few months now.
That doesn't mean that I don't have something valuable to offer.
And I can prove it to you!
That's not a recent pin. Not even my best work ever!
But just have a look at the numbers...
With only 250 followers, this pin managed to get 5.7K impressions, 43 saves and 22 clicks to my website.
What is my secret?
There is no secret!
Other than me working very hard on Pinterest every single day:
And it goes on and on and on...
My point is:
Maybe I have something to say where Pinterest is being concerned.
If you want to learn as well, I'm here to help!
I'll walk you through the things you need to keep in mind.
This topic is too huge, so I won't be able to cover all of it in here.
How about I introduce you to the basics:
Have a look at another early work of mine:
#1 - Starts with a number
Who doesn't love lists?
#2 - I went for bright, contradicting colors
It helps the pin to stands out
#3 - Readable fonts
You have no trouble with reading the headline, do you?
#4 - The photo is cool, isn't it?
I think it is and plenty of Pinterest users seems to agree
#5 - I mentioned my website's address
Do I even need to explain why?
I know I'm barely scratching the surface in here.
No worries - I got you covered!
Rest assured that there will be new posts about pins coming your way sooner rather than later.
Yeah - there are these awesome things called group boards!
Trust me when I tell you:
Group boards are your secret weapon. They will jump-start your presence on Pinterest like nothing else will.
When you are new to Pinterest, you need to focus the biggest part of your efforts on gaining as much exposure as possible.
That's where the group boards come in.
Let me ask you:
If you are part of a group board that has 30,000 followers, can you guess how many views your pins will grab?
Chances are - an awful a lot!
But where to find group boards to join?
Here is your answer - PinGroupie.com
Visit this site and have a look around. Find group boards that are relevant to your business. But you have to know:
It's not the easiest thing in the world to join a group board.
Most of them are not open to new contributors.
That doesn't mean that you shouldn't try!
Check what is required to join the board you like and give it a go!
Some very smart people have thought about that too!
Did you know that there are tools that have been designed with one goal in mind? And the goal is:
To automate the pinning process for you.
That's right - you won't need to wake up at 3 in the morning if that's the time most of your followers are online.
There is a tool that will do that for you.
I'm using Tailwind and you should too.
Just because Tailwind is the only one partner that has been approved from Pinterest.
What Tailwind can offer you is insane:
Honestly - I have no idea what I was going to do in a world without it!
Just consider this:
Tailwind has a smart schedule. Which means your pins will be uploaded at the time that is working best for you!
Yeah - this tool will generate a schedule according to your time zone.
Tailwind knows everything:
What time of the day and night the Pinterest users are most active...
For each day of the week!
And will use that knowledge to the best of your advantage!
But that's just a tiny part of the deal.
Analytics, pin inspector, boards insights...
You need to see for yourself here.
And here comes the big finish...
As much as I love Tailwind and the automation it provides, I'm on Pinterest every single day.
You need to pin manually as well. Nothing can replace that.
Pinterest just loves when you spend time on the platform.
If you pin manually every day and engage with other people's content, you will be rewarded.
Pinterest will start seeing you as a serious player and will favor your content.
A few steps to follow in your early days:
If your blog is new, you won't be having too many posts yet. That's why you can start on Pinterest by pinning 80% other people's content and 20% yours.
Who doesn't love a team player? Pinterest sure does!
This will help you look like you have more content that you actually do.
Limit the number to 3. You don't want to spam the users with the same content over and over again.
When you are creating a new pin for the same post, use a different photo as well.
Make sure that the pin you are going for leads to a high-quality content.
The last thing you need is to make a reputation of a spammer.
I can only hope that you will find this article helpful to you.
I'm well aware of a simple fact though:
How to drive traffic with Pinterest is too big of a topic. A single post about it is nowhere near enough.
But it's a good start!
So let's make a deal:
You will start to imply everything we've talked about today.
And I'll work hard on more and more articles like this one!
I'll keep them coming. There is no way that I'll be going easy on you!
Do we understand each other? Good.
If you have any thoughts on the subject, please leave them in the comments below.
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