Canva for bloggers - how to rule on Pinterest

Canva For Bloggers – How To Rule On Pinterest With Charismatic Graphics

Hey there, Pinterest fans!  How are your pins performing?  If there are doing great, that's awesome.  But in case you're just starting and have no idea how to create them, then you might want to stick around.  Because Canva for bloggers is pretty much the same as Pinterest for traffic.

Well, at least it is for me!

And this article will show you why it should be for you too.

Why Canva And Pinterest?

First and foremost, I'm well aware of the fact that I tend to go a bit too fast.

So, let me slow down for a second and give you the backstory on how today's post came to life.

Basically, my previous article is all about how to drive traffic from Pinterest.  Since I published it last week, my website is on fire.

Not that I'm complaining...

Clearly, Pinterest is a topic that a lot of people are invested in.

Why shouldn't they be?  After all, Pinterest is amazing on so many levels.  Especially, if your blog is still relatively new.

step-by-step tutorial on Canva for beginners

Therefore, I think that tutorial on how to use Canva will be helpful for those of you who don't know how to create Pinterest graphics yet.

Related Read:

  1. Pinterest Tips And Tricks Your Traffic Will Suffer Without
  2. How To Make Money On Pinterest Without a Blog
  3. 7 Pinterest Myths You Need To Let Go Immediately

What Is Canva?

As a blogger, you probably already know how important is to get your brand out there.  And I'm not talking only about being on the first page of the search engines.

Quite frankly, if you want your website to become a thriving success, you'll need to build a solid online presence.

To accomplish that, you'll use the power of Social Media to the best of your advantage.

In other words, you'll have to create social accounts associated with your website.

why you should use Social Media to increase the online presence of your business

Once you do that, you'll constantly deliver content for your fans and followers.

However, don't expect tons of engagement if written text is the best you can think of.  Like it or not, people are visual beings.

Therefore, if you're determined to capture their attention, you'll need to give them gorgeous photos to gush about.

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” - Milton Glaser

Click to Tweet

And that's where the online editing program Canva comes in!

Related: How To Get More Social Shares

How Does Canva For Bloggers Work?

Above all, I know from personal experience how confusing Canva can be when you jump on it for the very first time.

Personally, I did stare at my screen for much longer than I would like to admit...

So, to help you avoid that, I'll try my best to explain the process of creating Pinterest graphics as simple as possible.

1) Log In

Actually, it goes without saying that to create anything in Canva you'll need to log in first.

If you don't have an account yet, it will take you a couple of seconds to sign up and you can do that here.

Considering Canva is a free tool, you don't have to pay anything.

Although there is a paid version as well, I think that the free one will deliver just fine for you!

2) Select What Kind Of Graphic You Would Like To Do

To clarify, I'm only mentioning that because you can use Canva for much more than creating pins.

For instance, Twitter header, Facebook cover, Linkedin banner, etc.

But today we won't deal with any of them - let's keep our focus on Pinterest!

As soon as you log in, you'll see a page similar to this one:

select what type of graphic you want to create in Canva

Again, the page is much bigger, but you don't need the rest of the options right now.

That being said, the second one is Pinterest graphic.  If you hover over it, you'll see its dimensions - 735:1102 pixels.  

Now, a lot has changed on Pinterest in the last year.  Including the recommended size of the pins.

Currently, the official recommended size is 600:900.

By all means, you can still use the old dimensions of 735:1102 and your pins will most likely be fine.

The important thing to keep in mind here is that your pins should always follow the rule of 2:3 ratio.

As a result, you'll need to click on the "Use Custom Dimensions" option that you'll find on the top right corner of the page.

3) Start From Scratch

First and foremost, once you get familiar with Canva, you'll see that there're free templates available for you to use.

Personally, I never did.  And that's because I didn't want my designs to be identical or close to identical to someone else's.

However, it's up to you - if you feel like using templates is easier for you, then go for it!

In the interest of covering all the options in this tutorial on Canva for bloggers, I'll show you how to create your own pin.

  1. Click on Custom Dimensions - place 600:900 if that's your chosen ratio
  2. Go to "Uploads" - upload to photo you would like to use for your pin
  3. When the uploading process is done, click on the photo and it will appear into the blank box
  4. Adjust the photo to your liking - in the middle of the box, top or bottom of the box, or to fill in the whole box

4) Apply a Shape

So far, you've uploaded the photo that will be the basic ground for your design.  Next, you can apply a shape within your pin.

When do you need to do that?

As a rule of a thumb, a busy background on your photo will distract your audience and can make your text hard to read.  Subsequently, the use of shape will help to deal with that.

Basically, use your best judgment to decide on whether you need a shape or not for any of your pins. 

If you believe that you do, you'll find "Shapes" into the "Elements" tab.

To change the color, visit the small box on the top left corner of your photo.

After that, you'll need to adjust the transparency.  And you'll locate it on the right side of the "Copy" and "Arrange" tabs.

Canva for bloggers

5) Choose Your Fonts

Generally, pins without any text on them don't perform well on Pinterest.

Meaning, even the most gorgeous photo won't do you any good if you leave the audience clueless on what your pin is about.

Therefore, you should always add a headline to your work of art.

Before you do that, you'll need to choose your fonts first.

A word of advice:

Go with the bold ones (the bolder, the better!) and easy to read fonts.

adding a heading in Canva
fonts in Canva

Above all, make your headline attention grabbing!

Like it or not, people on Pinterest tend to scroll down their smart feed lightening fast.

In other words, you have only a couple of seconds to grab their attention - make those seconds count!

Canva For Bloggers - My Personal Tips

Quite frankly, it won't take you a very long time to master Canva and the whole process of creating your pins.

And to help you get there faster, here a couple of additional tips:

  • Don't change the fonts you're using every single time - a much smarter decision is to find a font that you really like and stick to it. Eventually, Pinterest users will start to recognize your work.  Likewise, your business will turn into a real brand in time.
  •  Brand your pins - add your blog's URL at the bottom of the page.  Speaking from my own experience, that will help you a lot in case your pins got stolen.

Hate to be the one to break it to you, but that will most likely happen at some point.  But let's go back to the topic, shall we?

For more awesome tips on Canva for bloggers, visit the beginners guide on editing images with Canva.

My Closing

Now, here is a thought that I would like to leave you with:

Above all, don't get frustrated if you don't like your first set of pins.  

Besides, the graphic designer inside of you will need some time to develop!

Meanwhile, explore Pinterest to the fullest.  Pay attention to the most popular pins and what they have in common.

As long as you keep learning, your artwork will get better and better!

Any thoughts on Canva?  Leave them in the comments below.

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