Hey you all, fantastic people! Did you know that Canva for bloggers is the same as Pinterest for traffic? At least it is for me!
This article is all about why it should be for you too!
Am I going a bit too fast? I tend to do that a lot! Alright - I'll slow down for a second to explain what the heck I'm blubbering about.
My previous post was on how to drive traffic with Pinterest. Do you have any idea what's been going on ever since I hit that "publish" button?
Cash Embrace is on fire!
Pinterest is clearly a topic that you are pretty much invested in. So I decided to give you more to gush about!
I mean - I gotta find a way to relieve my email box. It can barely take a breath from all the responses I got!
I'm not gonna lie - I'm loving it!
And here is how I want to show my gratitude:
We'll be talking about Canva today.
In other words - the place where all the graphic's magic is happening.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” - Milton Glaser
First thing first:
As a blogger, you already know how important is to get your brand out there. And I'm not talking just about being on the first page of the search engines.
Social Media, darling!
For your website to become a thriving success, you need to build a solid online presence.
How do you do that?
By creating social accounts associated with your brand.
But what you're going to deliver on your social network? Will you just be talking why your business is the best of the best?
Of course not!
You will fill your accounts with gorgeous photos.
Photos, that your audience will have a hard time to turn away from.
That's what Canva is for!
Canva is an online editing program. It's all about creating graphics you can use for your business.
But considering my title, this article is going to focus on this:
How Canva can help you to come up with the most awesome pins.
I'll get back to that in a minute. Now - why Canva?
And why Canva for bloggers to be specific?
Honestly - Canva is the common ground I have with every single blogger I know so far.
And there are plenty of reasons for that:
Budget is a constant thought on every blogger's mind. Especially at the start of your career.
You don't have to worry about that with Canva.
I didn't know the first thing about graphic design when I started with Canva. You don't have to either.
Anyone can and will learn!
Canva is not going to limit you to red, blue and green.
Your choice of colors to play with is much wider!
If you feel totally hopeless on your first day with Canva - don't worry.
There are available templates to save you until you develop a few creative skills.
With Canva, you can create so much more than pins. You can even build your own digital product.
We'll talk about this in another post, I promise!
As for now, let's get you started with Canva.
Time for you to get the sense of what graphic design is!
“You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.” - Stefan Sagmeister
I know, I know - it's a bit confusing if that's your first experience with Canva.
When I think of how long I was staring at my screen the very first time I logged in...
So I'll do my best to make the process as simple as possible for you.
I shouldn't even mention it.
To create anything on Canva you need to be logged in first.
Once you are in, you will arrive at a page that looks like this:
Actually, the page is much bigger than that with many more options than the ones you see here.
But I cut the rest since we are focusing on Pinterest graphics today.
Do you see that tiny arrow I placed for you? It's pointing to the dimensions of the pin you are about to create - 735:1102 px.
Don't start your pin from here. These are not the dimensions you really want to use.
There have been quite a few changes on Pinterest. 735:1102 is the size that Pinterest used to recommend for your pins.
As for right now, the new recommended size is 600:900 px.
I mean - you can still use the old dimensions and your pins probably won't get cut. But if Pinterest has a new recommendation, it wouldn't hurt to follow it.
So what do you need to do then?
It's pretty simple - go to the right corner at the top of the same page. You will see the option "Use Custom Dimensions".
When you click on it, two small boxes will appear. Place 600 in the first one and 900 in the second one. Then click on "Design".
Good. You have the right dimensions all set and you are ready to roll!
Here is the deal:
I could just throw at you a few paragraphs describing how to create a pin. But that's not good enough:
How about I do it myself in front of you? All that you will need is to watch and follow my steps.
Sounds great? I sure hope so - that's how I did learn myself!
Let's get to it.
So - we start with the blank box. The first thing I need you to do is to go to uploads.
From there, upload the photo you would like to use for your pin.
Now - drag and drop that photo into the blank space.
Adjust it to fit the box.
As I already said, there are available templates you can use. But I don't think you need to.
Why should your pin look just like so many others?
You are better than that and your Pinterest profile will be better than that!
You don't have to do this every time. As your skills grow, use your judg
ment to decide if you need a shape or not.
You can find shapes into the elements tab.
I'm not gonna use black. White it is today.
To change the color, visit the small box on the top left corner of the photo.
Next one is transparency. You will find it above your photo, right on the "Copy" and "Arrange" tabs.
What comes next is to a add heading and/or subheading. But you need to settle your fonts first.
Go with the bold fonts. The bolder, the better. And don't forget - they have to be easy to read!
Make your headline attention-grabbing. The users on Pinterest are pretty fast when scrolling through the smart feed.
You only have a few seconds. Let them count!
Before you get to see what I've created as we speak, let me give you a few more things to consider:
Try and find a font you really like and stick to it. This way, the users will be able to recognize your work after a while.
How cool it would be if people can spot your pins and instantly know that your brand is behind it?
I don't think you need me to explain what's the purpose in here, do you?
OK then! Here it is. You can pin it for later if you want!
Only one thing I want to leave you with:
Don't get frustrated if you don't like your first pins. It takes time to develop the web designer in you.
The best advice I can give is this one:
Explore Pinterest to the fullest. Pay attention to the most popular pins and what they have in common.
If you keep learning, eventually you will get where you want to be:
On the top of Pinterest, ruling it!
Any thoughts on Canva? Leave them in the comments below.
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