Have you mastered the art of writing blog posts that sell?
If you haven't, you better start working on it ASAP.
It doesn't matter what niche your blog is trying to dominate:
The competition is fearless, it's everywhere, and it's breathing down your neck.
According to the recent statistics, 2.75 million blog posts are being published on WordPress alone every single day.
That's a lot of content to go against in order to push your own to the front lines and within the reach of your target audience.
Today, you'll learn much more than just how to be a good blog writer:
We'll talk about blog guidelines, blog post examples, the best blog posts to publish...
Basically, everything you need to know if you want to monetize your content like a boss.
A Glance At Content Marketing
First thing first, if you've been blogging for a while and you're not giving content marketing the attention it deserves, you're doing the blogging thing wrong.
Maybe you still believe in the "if you post it, they'll come" approach?
Hey, if you do, there is no judgment - at least you're not getting any out of me.
Because I used to believe in that approach too for a while - until I was brutally awakened.
Without strategic promotion and proper content marketing your online business is destined to fail.
Sounds a bit too harsh?
Probably it is but that doesn't make it any less true.
Now, what can you do to make sure that your blog is not going down the same doomed path thousands of other blogs have walked on?
Well, you can learn how to create a blog post that is not only an interesting read but a powerful business tool as well.
Most importantly, you can study the anatomy of a high-converting article and monetize your content with ease.
In short, you can learn how to write blog posts that sell.
Helpful Content If You Haven't Started A Blog Yet:
Content Marketing Lessons I've Learned After 2 Years Of Blogging
Hopefully, you won't mind a quick detour:
The idea behind me sharing my personal experience is to jump-start the learning curve by showing you what not to do in your early blogging days.
With that being said, care to share how many of you recognize themselves in the following approach to blogging?
You've just found a super-hot blog topic, did a total of 3 minutes of research, and you're fast typing your second paragraph as we speak.
None of you? If that's the case, great - you're a much better newbie blogger than I ever was.
Unfortunately, you're a minority - what I've described above is a blogging routine too many people are accustomed to.
Needless to say, that blogging routine is what you're not supposed to do if you want to write blog posts that sell.
And how do I know that?
That's easy, I was forced to learn this lesson the hard way.
Here is how that happened...
My Content Marketing Evolution
Obviously, I can't speak for anyone else, just for myself.
Chances are, the stepping stones of learning content marketing for other bloggers are different than mine.
Anyhow, my journey with content marketing went through 3 major phases:
1st Phase - Hit Publish/Wait For It
Hilarious, I know, but these were my expectations after I published my very first blog post:
"I did a good job with this article. The product is awesome, my affiliate links are right where they're supposed to be. Let's give it a few days and I'll check to see how many sales I've made".
Of course, there wasn't any!
2nd Phase - Take A Step Back/Reevaluate
Thankfully, it didn't take me a long time to realize that staying in phase 1 is not going to work.
Getting a professional blogging and affiliate marketing training will do that for you!
So, phase 2 was about coming up with a brand new strategy:
"Publish high-quality content as often as possible. Build an audience, build a trust. Drive traffic to my blog."
As expected, that strategy paid off - I made my first affiliate sales and my blog started to produce an income.
And it was working well. Just not good enough.
3rd Phases - Update Blog Posts/Write With Intent
Wanna know the good thing about the previous 2 phases?
You go through trial and error, you test different strategies, and you learn what's working and what's not in the process.
To sum up, if you want to write blog posts that sell, you'll need to learn to write with intent.
Let me tell you, that requires a bit more of a skill and knowledge than what usually goes into writing just an interesting and helpful blog post!
Speaking of skills and knowledge...
How To Write Blog Posts That Sell - The Anatomy Of A High-Converting Article
First thing first, one of the most valuable lessons I've learned about producing a high-converting content is pretty simple:
Think of your end game long before you start typing.
What does this even mean?
Well, it all comes down to the type of conversion you're hoping to achieve.
In short, what sort of action do you want your readers to take after reading your blog post?
For instance, sign up for your email list, download a PDF, read more of your content, become aware of an offer, buy a product, etc.
Above all, you don't have to follow a blog post template to create an article that will convert like crazy.
No, what you actually need is to have a clear idea about what your main CTA (call-to-action) is going to be from the start.
For the intent and purpose of this article, we'll focus on just one particular type of conversion - turning your readers into buyers.
With that being said, here are the steps you should follow to write well-converting blog posts:
1) Choose Your Topic
Since we've already established that the main goal of your next article is to prompt your audience to complete a purchase, it's time to put your new marketing skills in action.
We'll need some first blog post examples to get you started:
OK, let's say that your blog is in the health/wellness niche and the product you're promoting is all about weight loss.
Now, the smart way to start creating content around your chosen topic is by answering a couple of questions for yourself first.
Such as what:
- Is the biggest pain point of my readers? (they're over-weight)
- Are they actively researching/discussing/thinking of buying that will help them solve the problem? (a product that will assist them with slimming down)
- Do they have to believe in order to click my CTA/affiliate link? (your offer will help them to lose weight)
- Can I do to help them understand that my offer is exactly what they need? ( show them the product's results)
- Could possibly stop them from buying? (the product's disadvantages - price, delivery time, etc.)
You're getting the picture, aren't you?
The whole idea behind that first step is to help you envision what your post has to look like - what issues to press on, how to overcome them, etc.
2) Decide On A Blog Post Type
Make no mistake, the type of article you'll use to promote your affiliate offer has a huge impact on your conversion rate.
Basically, there are 3 types of blog posts that rarely fail to convert:
- Product Reviews - it's not a secret that people often research the product they're interested in before buying it. A well-written, informative, and providing a solution to their problem review will help them move up in their purchasing cycle - from research to making a purchase.
- Lists - another fact that is not a secret is that people love lists. On one hand, it gives them the opportunity to compare products and decide which one is the best fit for them. And on another hand, it gives you the chance to make more sales thanks to the bigger number of affiliate offers presented to the audience.
- Tutorials (The "How-To" Type Of Post) - no matter how excellent the product you're promoting might be, people won't buy if they don't understand how this product works. Plus, people are visual by nature, and you should use that to advance your marketing efforts. By showing them the benefits of a product instead of telling them you're increasing your odds of earning affiliate commissions.
Useful Tools That Will Increase Your Conversion Rate:
3) Come Up With A Clickable Headline
Quite frankly, I can't emphasize how important that is!
By all means, to learn how to write a blog post that sells, you'll need to master the craft of inventing enticing headlines.
There is no way anyone would reach your CTA/affiliate link unless that person reads your content first.
Subsequently, to prompt your audience to consume your article, you'll need a compelling headline to catch its attention.
Keep in mind, your headline should first and foremost contain a promise - a promise that your whole body of content will have to deliver on.
Some tips and tricks to write clickable headlines:
Try to have "you" in each of your headlines, use power words, and add words that hit the pain point your blog post will be addressing.
4) Do Your Best As A Writer With Your Introduction
If you don't consider yourself a good writer, there is no need to panic:
Writing extraordinary is not what I mean when telling you to do your best.
But here is the thing:
The goal of your headline is to get the audience to click on your post, the goal of your first sentence is to get your readers to read the second one...
And it goes on and on!
Therefore, stuff like "Welcome to my review" is not going to cut through the red tape.
What you should be doing instead is to think of a first sentence that is short and evokes curiosity.
Even better, if you can make it outrageous to a certain degree... Kudos to you!
5) Don't Underestimate The Transition Lines
Personally, I lost count on how many articles I've read when transition lines are altogether missing.
In my opinion, being careless in that department will not help you to write blog posts that sell.
Why transition lines are so important?
Well, think of if this way:
When you're done proving a statement in your current paragraph, you'll need to move on to proving the next one in the following paragraph, right?
Now, where is your reader standing while this is happening?
That's right, he is literally at the door, waiting to be invited from one virtual room to another.
And if there is no path between the two in the form of a transition line, he might as well decide to stop moving!
For instance, you can use lines like "let's begin with", "speaking of", "until we're on this subject", etc.
These transition lines are cheap tricks but they work like a charm every time!
6) Format Your Article
Last, but not least when talking about creating blog posts that sell is the formatting.
Since you're probably overwhelmed by the amount of information I've given you up until now, I'll keep this one short:
If you don't want your content to be off-putting for the readers, make it easy on the eyes.
No huge blocks of text, no too long sentences that are hard to follow...
Long story short, don't offer content that you wouldn't want to consume as a reader.
On that note, you should use subheadings and images to break the text.
Plus, changing the fonts to italics and bold from time to time is encouraged as well!
Truth to be told, there are probably a hundred different ways to improve your blog posts.
As you grow more and more as a blogger, your writing will constantly evolve and the skill to create blog posts that sell will become evident.
But enough about what I think - it's time to find out what you think as well.
Do you have any personal tips and ideas that are helping you to write high-converting articles?
Is there something you would like to ask me concerning the topic?
If yes, drop your comments below and the conversation will go on!